Avishikta Dey
Summary
Versatile professional with experience spanning content strategy, editorial leadership, and large-scale catalogue operations in eCommerce. Evolved from content creator to team and project lead, guided by curiosity and adaptability. Expertise in content optimization, taxonomy design, and cross-functional collaboration consistently enhances customer experience while supporting business growth. Committed to leveraging innovative approaches to elevate brand storytelling and operational efficiency.
Overview
9
9
years of professional experience
Work History
Team Lead - Content & Catalogue Operations
AJIO (Reliance Retail)
10.2021 - Current
- Drove catalogue enrichment and UI enhancement, executing attribute standardization across 600+ bricks and improving site visibility of products to increase traffic and engage customers.
- Streamlined product data operations by managing ingestion of 400,000+ attribute-level data points, ensuring accuracy and taxonomy compliance.
- Designed and implemented automation-led content clean-up rules and quality checks, reducing manual rework and ensuring 100% audit readiness.
- Benchmarked against competitor platforms to identify gaps in attributes and product descriptions.
- Led cross-functional collaboration with tech, product, and vendors to integrate new data models.
- Managed taxonomy creation and data backfilling for 4,500+ SKUs.
- Led end-to-end content onboarding for global and domestic brands including H&M, Decathlon, Gokyo, and luxury labels; managed data translation and structural alignment between partner systems and the AJIO ecosystem.
- Directed and mentored team members, managing workflow allocation, governance, and reporting.
Freelance Content Writer
TextMercato
08.2020 - 09.2021
- - Delivered content across eCommerce, finance, and taxation domains.
- - Localized and translated product/legal content for Indian markets.
Content Writer - Editorial Team
SiliconIndia / CIOReview
03.2018 - 07.2020
- - Interviewed CXOs to develop company profiles and business technology features.
- - Supported editorial planning and magazine structure.
Trainee Author
ANSRSource
07.2016 - 01.2017
- - Developed academic content, assessments, and structured learning material.
Education
B.Tech - Electronics & Communication
Karunya University
01.2013
Skills
- Catalogue & Product Data Management
- Content Strategy & Creation
- Project/Program Governance
- SEO & Optimization
- Taxonomy Standardization & Structuring
- Editorial Leadership
- Stakeholder Collaboration
- Copyediting & Proofreading
- Translation (Eng-Hindi)
- E-commerce site enhancement
- Benchmarking & Researching
LANGUAGES
English - Full Professional Proficiency
Hindi - Professional Working Proficiency
Hobbies and Interests
Writing, Research, Reading Blogs, Copyediting
Writing | Voracious Reader | Copyediting| Collecting Bookmarks
Writing | Voracious Reader | Copyediting| Collecting Bookmarks
Timeline
Team Lead - Content & Catalogue Operations
AJIO (Reliance Retail)
10.2021 - Current
Freelance Content Writer
TextMercato
08.2020 - 09.2021
Content Writer - Editorial Team
SiliconIndia / CIOReview
03.2018 - 07.2020
Trainee Author
ANSRSource
07.2016 - 01.2017
B.Tech - Electronics & Communication
Karunya University
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