AVISHIKTA DEY

• Led team of 6, owning catalogue enrichment and attribute standardisation across 600+ categories.
• Engineered automated green-channel onboarding workflows, piloted with fast-fashion brands like h&m to transfer catalogue data with minimal manual effort, then replicated across other aijo brands to decrease time-to-live and get products search-visible on the storefront faster for quick-commerce operations.
• Coordinated end-to-end project execution across catalogue workstreams to ensure alignment of data quality, timelines, and team deliverables.
• Led taxonomy and data-model design with product, technical, and vendor teams; conducted competitive benchmarking to pinpoint and address attribute and categorization gaps across other platforms.
• Streamlined QC and clean-up processes by designing automation-driven rules that cut manual rework by 30% while maintaining audit readiness.
• Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
• Identified plans and resources required to meet project goals and objectives.
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
• Strengthened open communication by providing ongoing project status updates to customers.
• Facilitated workshops to collect project requirements and user feedback.

• Delivered content aligned with SEO objectives across ecommerce, finance, and government taxation domains. • Improved accessibility for Indian audiences through English-to-Hindi and Hindi-to-English localization of product and legal content. • Strengthened search visibility and clarity through SEO-focused copyediting and proofreading.

• Drove high-quality writing outcomes through meticulous editing and proofreading to produce engaging, error-free content.
• Developed company profiles and business technology articles with interviews featuring CXOs and industry leaders.
• Managed magazine layout to align with publishing timelines while contributing to editorial strategy.

• Learned new materials, processes, and programs quickly.
• Attended training courses to build understanding of processes, techniques, and industry.
• Supported academic content development across multiple disciplines.
• Created assessments, presentations, and digital learning content.