Avtansh Tripathi
Bengaluru
Summary
Results-driven professional with expertise in market analysis, strategic sourcing, and financial forecasting. Proven ability to enhance competitive positioning and achieve budget targets through tailored product development.
Overview
16
16
years of professional experience
Work History
Sr. consultant -Product Buying
Monsia LLC
Bengalure
12.2024 - Current
- Collaborated with clients to identify business needs and develop tailored product.
- Analysed market trends to inform client strategies and enhance competitive positioning.
Lead Buyer
Max Fashions , Landmark group.
Dubai
12.2022 - 10.2024
- Managed men's footwear business with AED 80 million budget, achieving 107% budget target.
- Developed price point strategy using historic data and future initiatives to optimize growth plan.
- Expanded e-commerce product mix, capturing 24% sales contribution by leveraging GCC online shopping trend.
- Conducted macro trend analysis and market research to align product portfolio with market demands.
Buyer - Brands & PL
Reliance Trends footwear
Bengalure
02.2019 - 12.2022
- Managed to increase PL and brands Business by 6-7% on season basis.
- OTB Management-Planned buying against given OTB for PL and brands ,keeping right product grid mix in each drop according to regionality and seasonality.
- New Product development – Developing new product as per Macro and micro trend forecast, Target market fashion trend, working with vendors closely to select design, profile & input material like mesh, fly knit, comfort attributes like socks padding and outsole which can convert into best product in terms of aesthetic appearance, good quality and long-lasting life cycle.
- Stock Freshness -Ensuring to have right mix of product in store at any point of time, in terms of price, color, construction to maintain optimum level of freshness.
- Managed inventory control systems to track stock levels, deliveries and related information.
- Utilising critical path for all buying process to ensure on time execution of every step to avoid any discrepancy in later stage.
Buyer
Bata India Ltd
Gurgaon
07.2018 - 02.2019
- Analyzed market trends and competitor data to identify opportunities to increase sales.
- Reviewed customer feedback to brainstorm new merchandise ideas and improve existing products.
Buyer
Relaxo footwear Ltd
02.2015 - 07.2018
- Led product development initiatives for new footwear lines.
- Developed pricing strategies based on competitive analysis and market insights.
- Coordinated with marketing teams to create promotional campaigns for products.
- Ensured on time stock delivery in order to launch product as per planned schedule.
Sr. Merchandiser
Amar shoes& Leayan global
Noida
06.2010 - 02.2015
- Managed product line and merchandising for globally renowned brands like Zara ,H&M, Mango , Kickers, Bugatti , El-Corte & Dune-London.
- Focused on footwear technical expertise and cost optimisation.
Education
MBA - IB & Marketing
GEU Dehradun
Dehradun05-2010
Skills
- Market analysis
- Data analytics
- Product strategy
- E-commerce optimization
- Strategic sourcing
- Inventory control
- Supply chain management
Timeline
Sr. consultant -Product Buying
Monsia LLC
12.2024 - Current
Lead Buyer
Max Fashions , Landmark group.
12.2022 - 10.2024
Buyer - Brands & PL
Reliance Trends footwear
02.2019 - 12.2022
Buyer
Bata India Ltd
07.2018 - 02.2019
Buyer
Relaxo footwear Ltd
02.2015 - 07.2018
Sr. Merchandiser
Amar shoes& Leayan global
06.2010 - 02.2015
MBA - IB & Marketing
GEU Dehradun