Ayash Banerjee
Bangalore
Summary
Result-oriented Category Manager with 11+ years of experience in Retail Industry, adept at developing and executing strategic sourcing strategies to optimize product categories, drive profitable sales growth, and build strong vendor relationships through data-driven decision making
Overview
12
12
years of professional experience
1
1
Certification
Work History
Business Development Manager
Flipkart Wholesale
07.2022 - Current
- Managing Air Care & Pooja Needs category and responsible for driving a business size of 60 Cr+ per annum
- Driving B2B business managing major vendors like Godrej Consumer, ITC, Dabur India Ltd., P&G, Wipro Consumer for delivering sales as well as margin target of the category
- Planning for events, identifying special / seasonal occasions to monitor sales of products; providing consumer promotional programs that drive sales volume, profit and share in key accounts
- Finalizing vendors for category sourcing, sign-off on TOT / Vendor Negotiations / Closure of Annual JBP
Lead – Promotion Planning
JioMart B2B (New Commerce)
05.2020 - 06.2022
- Conceptualizing and formulating Trade Marketing Calendar as per business strategy
- Working closely with the Category teams to formulate effective promotions in line with trade practices to achieve higher Kirana penetration and sales for the categories (Dairy, GM, Food, Staples, HPC)
- Program Manager for Shubh - Aarambh (first purchase offers) for newly on boarded merchants
- Program Manager for Paisa Vasool (merchant activation program) to ensure merchant is engaged with JioMart
Asst. Manager- Trade Planning & Promotion
Reliance Retail Ltd
10.2016 - 05.2020
- Strategic planning of events, festivals and store launches aligned with organizational strategy to make Reliance Market the store of choice for B2B and B2C customer segments
- Creating avenues to generate ‘other income' through events contributing to organization's profitability
- Analyzing the target audience to determine the most effective Promotional Offer
Sr. Officer- Merchandising, Planning & Replenishment
Aditya Birla Retail Ltd
06.2014 - 10.2016
- Tracking and analyzing stock availability on daily basis and follow up with vendors for stock availability of more than 94%
- Weekly review with vendors and categories for better fill-rate and smooth supply process
- Maintain inventory levels based on future customer demands
- Develop demand forecasts based on demand patterns & business trends and execute the plans
Sr. Relationship Executive
Cryobanks International India Pvt. Ltd
02.2013 - 05.2014
- Managed customer relationships through consultative sales techniques to attain individual sales goals
Education
PG Diploma - Digital Marketing & Communication
MICA, UpGrad
Mumbai06.2019
MBA - Marketing & Retail Management
Bangalore Management Association
06.2012
Graduation - Computer Science(Hons.)
University of Calcutta
06.2009
Skills
- Team Management
- Category Management
- TOT Negotiation
- Vendor Management
- Stakeholder Management
- Data Analysis
- Sales and Market Development
- Merchandising
- Pricing and Benchmarking
Accomplishments
- Delivered 55 Cr of Total Sales for Flipkart Wholesale in the financial year 2024-25 thereby registering 12% LFL growth
- Delivered highest ever RGM of 82 lakh in month of October 2024 for Air Care & Pooja needs category with Flipkart Wholesale
- Delivered 90% LFL growth of Godrej Aer brand in the year 2024 for Flipkart Wholesale
- Received Certificate of Appreciation from Flipkart Wholesale for Best Team Player in Home Care division
- Recipient of 3 R-Samman Award in the
month Nov 17, Aug 18 and Nov 19 with Reliance Market.
Certification
- Marketing Analytics
- Branding and Communication
- Content Marketing
Hobbies and Interests
- Football
- Dancing
- Trekking & Rock Climbing
Timeline
Business Development Manager
Flipkart Wholesale
07.2022 - Current
Lead – Promotion Planning
JioMart B2B (New Commerce)
05.2020 - 06.2022
Asst. Manager- Trade Planning & Promotion
Reliance Retail Ltd
10.2016 - 05.2020
Sr. Officer- Merchandising, Planning & Replenishment
Aditya Birla Retail Ltd
06.2014 - 10.2016
Sr. Relationship Executive
Cryobanks International India Pvt. Ltd
02.2013 - 05.2014
MBA - Marketing & Retail Management
Bangalore Management Association
Graduation - Computer Science(Hons.)
University of Calcutta
PG Diploma - Digital Marketing & Communication
MICA, UpGrad
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