Summary
Work History
Education
Skills
Dance, Cooking and Sportman
Languages
Timeline
Generic
Ayush Jain

Ayush Jain

Gurgaon,HR

Summary

With over 5 years of experience in sales and marketing within the FMCG, Startup, and Consulting industries, my current focus is driving the growth of the Mangaldeep brand at ITC Limited. I have successfully achieved a remarkable 3x growth rate for the brand by utilizing my expertise in marketing product innovation across digital, ATL, and BTL platforms. This has positioned Mangaldeep as the fastest growing FMCG brand in the market, surpassing our competitors and contributing to significant top and bottom-line growth. Additionally, I possess strong skills in market analysis, consumer insights, and cross-functional team leadership.

Work History

Brand Manager

ITC Limited
10.2023 - Current
  • Researched market trends to identify customer needs and preferences for FY strategic planning - Full Portfolio revamp and refresh with better product and packaging
  • Collaborated with cross-functional teams for 12+ successful launches with BTL and Digital marketing activation efforts leading to 3x portfolio growth
  • Monitored and evaluated marketing and advertising campaigns for Scent Brand integration with Pushpa 2 - 2x sales growth in targeted geography, 1.5x TOM
  • End to end execution of the biggest MT launch for FY25 - Sugandh Parivaar leading to 2x channel performance and mind measures

Manager Sales - Personal Care

ITC Limited
10.2022 - 10.2023
  • Managed and motivated 18 direct employees to be productive and engaged in work - 600 basis point share growth in Savlon Handwash
  • Accomplished multiple tasks within timeframes - fastest customer digital activation branch PAN India
  • Awarded as best performer in Agarabatti sales & distribution with coveted SIGMA awards nationally

Sales Intern

Tech Mahindra
10.2022 - 12.2022
  • Managed customer expectations and helped navigate sales pitch for WaaS (Workplace as a service)

AUT & Assistant Manager - Strategy Project

ITC Limited
07.2021 - 10.2022
  • Led BCG AIML gamma integration ground execution in UP & Maharashtra markets
  • Salesforce & Distribution optimization assignment led to 18% increase in retail sales with less wastage
  • Completed 1 year coveted AUT training program across businesses of ITC limited - Foods, PCP, ESPB

Strategy Intern

Anheuser-Busch
04.2020 - 05.2020
  • Top 3 Interns, PPO Offered (4/20), Channel Prioritization for Non Alcoholic Business for India BU
  • Identified cost reduction opportunities through process improvements with new vendors leading to increased operational efficiencies
  • Consumer study survey with 1000+ respondents for NAB category consumer behavior understanding

Associate Consultant

Aon Consulting Private Limited
04.2017 - 07.2018
  • Accorded 'Best Performer' by senior management in a cohort of 15+ for two consecutive quarters
  • Achieved INR 14.4 Million in B2C & B2B sales, 308 converts across 15 HR programs
  • Spearheaded 60% YoY growth - Conceptualized 100+ mailers campaign, increased leads by 30%

Community Associate

UrbanClap Technologies Private Limited
10.2016 - 04.2017
  • Boosted outreach by 20%, implemented influencer marketing and social media campaigns
  • Reduced churn rate by 10%, root cause analysis on social media feedback, pacified consumers
  • Managed PR by addressing social media escalations, 200+ reviews reversed from Playstore & FB

Process Advisor

Barclays Shared Services
06.2016 - 08.2016

Education

MBA - Management

Indian Institute of Managment, Bangalore
Bengaluru, India
04-2021

Bachelor of Science - Zoology

Hansraj College, Delhi University
New Delhi, India
01.2016

All India Senior Secondary School Examination -

Amity International School
01.2013

All India Secondary School Examination -

Amity International School
01.2011

Skills

  • Market analysis
  • Sales & Distribution
  • Strategy development
  • Brand positioning
  • Marketing communications
  • Influencer marketing

Dance, Cooking and Sportman

I have been a dancer throughout my life representing my skills across platforms. Being a foodie, i cook all cuisines of vegetarian food. I also play all sports - last two on list are pickleball and golf!

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)

Timeline

Brand Manager

ITC Limited
10.2023 - Current

Manager Sales - Personal Care

ITC Limited
10.2022 - 10.2023

Sales Intern

Tech Mahindra
10.2022 - 12.2022

AUT & Assistant Manager - Strategy Project

ITC Limited
07.2021 - 10.2022

Strategy Intern

Anheuser-Busch
04.2020 - 05.2020

Associate Consultant

Aon Consulting Private Limited
04.2017 - 07.2018

Community Associate

UrbanClap Technologies Private Limited
10.2016 - 04.2017

Process Advisor

Barclays Shared Services
06.2016 - 08.2016

MBA - Management

Indian Institute of Managment, Bangalore

Bachelor of Science - Zoology

Hansraj College, Delhi University

All India Senior Secondary School Examination -

Amity International School

All India Secondary School Examination -

Amity International School

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Ayush Jain