Ayush Parikh

Developed and integrated RESTful and GraphQL(Using Strapi) APIs ensuring efficient data fetching and client performance.

Performance & Optimization

• Enhanced application performance through advanced optimization techniques including PurgeCSS, code splitting, asset compression, and lazy loading(except first fold of the page).
• Managed complex application state efficiently with Zustand, improving responsiveness and maintainability.

Security & Quality Assurance

• Proactively remediated vulnerabilities reported via GitHub security scans and SonarQube, strengthening code security and compliance.
• Automated end-to-end testing workflows with Playwright and developed robust unit/integration test suites using Jest, improving reliability and regression coverage.

DevOps & Deployment

• Configured CI/CD pipelines for seamless automated deployments, leveraging AWS services such as CloudFront CDN and EC2 for high availability, and scalability.

User Experience & Internationalization

• Implemented internationalization (i18n) frameworks to support multilingual capabilities, expanding application reach to global audiences.
• Designed and implemented A/B testing infrastructure to evaluate and enhance user experience based on data-driven insights.

Developer Productivity

• Leveraged advanced IDE with Windsurf(AI) tooling (e.g. linting, formatting, code intelligence) to accelerate development cycles and ensure code quality.

Monitoring & Observability

• Integrated performance monitoring tools Corologix and Sentry to detect and resolve production issues proactively.
• Wrapping important API calls with Sentry.

API Integration

• Built pixel-perfect UIs from Figma/PSD designs using React.js (HTML, JSX).
• Integrated APIs and collaborated with backend teams on data payload design.
• Implemented third-party libraries including Highcharts, Ant Design, Slick, Material UI, and Mixpanel.
• Managed state with Redux Thunk and Context API for scalable applications.
• Transformed complex data structures (arrays/objects) for library integration and component consumption.
• Connected website data to product dashboards to drive client engagement.
• Maintained complex data flows with session/local storage and handled region-based redirects.

• Expert in DOM manipulation with advanced JavaScript and jQuery for dynamic UIs.
• Performed API and AJAX calls, including LIQUID programming for data transactions.
• Built dashboards using Advanced Custom Fields in WordPress.
• Delivered 50+ pixel-perfect, optimized WordPress websites with reusable components and templates.
• Created engaging animations with CSS3 and JavaScript.