AYUSH PATEL

• Successfully managed the Entertainment category (TV and Audio) for leading brands like BPL, Samsung, LG, and Sony across diverse retail channels.
• Spearheaded the planning and execution of store product displays (planogram), enhancing visual appeal and driving customer engagement.
• Expanded product assortments by introducing exclusive offerings, increasing product variety, customer satisfaction, and revenue generation.
• Boosted seasonal category sales by 1.5X in both value and volume.
• Achieved a 35% revenue growth in TV categories through strategic initiatives and effective execution.
• Successfully introduced six new brands within 1.5 years, enriching category diversity.

• Implemented advanced demand forecasting strategies, ensuring consistent product supply, and reducing Days of Holding (DOH) from 60 days to under 45 days.

• Proactively mitigated end-of-life (EOL) and aging inventory issues, maintaining optimal stock levels.
• Led monthly margin closure processes and supported back-end operations, ensuring financial accuracy and compliance.

• Executed product marketing strategies for the Bajaj Mobile App and website using Salesforce Marketing Cloud (SFMC).
• Oversaw digital marketing campaigns for two-wheeler and commercial vehicle products, leveraging email, SMS, content, and push notifications across multiple channels.
• Conducted comprehensive data validation, cleaning, and statistical analysis to enhance data accuracy and optimize validation processes.
• Coordinated with digital marketing agencies and call centers to streamline operations and drive campaign effectiveness.
• Managed social media platforms using tools such as SFMC and Social Pilot to boost engagement and brand presence.