Ayush Patil

Category Management @ J24

• Spearheaded the beverages category, dealing with multiple vendors and brands, with a yearly turnover of approximately INR 4 Cr+ , across 54 stores.
• Handling the Home Care and Personal Care category, spearhead category growth by 15% by launching Offer Zone for new products and inventory clearance.
• Managed the dairy category, with a yearly turnover of 10 Cr+, and a growth of 15% year-over-year on products like paneer, bread, and curd.
• Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
• Led cross-functional project teams in the launch of new product lines, such as the Live Foods category with SKUs like Samosa, Egg Puff, Paneer Rolls, etc., boosting impulse sales across stores.

Digital Marketing.

• Spearhead a hyper-personalized customer targeting scheme, targeting 2 million customers monthly with 5% cashback.
• Responsible for daily marketing communications through channels like WhatsApp and the in-house app, NPS.

• Facilitated market research and competition benchmarking for a new value commerce opportunity of approximately $100 million.
• Conducted 50+ on-site and telephonic seller interviews, identified 10+ pain points, and 5+ actionable insights.
• Identified seller habits, conducted an onsite visit to Surat, collaborated with the GlowRoad BD team, and revised the acquisition strategy.
• Proposed 25+ changes across seller and consumer-facing policies, impacting P&L, and enhancing the seller experience.
• Formulated GTM pilot plan, including new CSA SOPs, and onboarded 40+ sellers in the fashion and lifestyle categories.

• Explored the operations of over 15 different static and rotary machinery, with a 1.0 MMPTA yearly refining capacity.
• Diagnosed 20+ different hazards, formulated safety strategies, and impacted the safety of 1,500+ personnel on site.
• Coordinating with the Marketing and Pipeline divisions for proper continuous evacuation of refined products and waste.
• Cooperation with different vendors for the procurement of 15 or more mechanical parts for daily usage in the refinery.