Ayush Ranjan
Mumbai
Summary
Proficient marketing and creative professional with over 6 years of rich experience in Performance Marketing (Affiliate and Programmatic), Branding, Market Research, Retail, Vendor Management, Sales, Copywriting, and System Administration. Experienced in working with reputed companies including Baggit India Pvt Ltd, Admire Publicity, Novartis, Rediffusion Y&R, and Skylark Designer & Engineers Private Limited. Seeking full-time opportunities in performance marketing to face new challenges and foster continuous learning and growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Mobile Performance Marketing Professional
Adcounty Media
Mumbai
09.2017 - 11.2022
- Creating, managing and Optimizing mobile performance campaigns across Russia, Latin America, South East Asia and India and maximized profit
- Developing and implementing strategies to acquire new users for mobile apps or mobile- optimized websites
- Tracking and analyzing mobile marketing campaigns using analytics tools and platforms to gain insights into user behavior, campaign performance, and conversion metrics.
Proprietor
Tavastra Rediger
Mumbai
04.2017 - 06.2017
- Provided complete marketing and digital marketing solution to various small scale businesses Like Manava Bharti School Patna,Raj Furniture House Bihar,Ritwija Retail etc
- Created social media awareness of Manav Bharti School by doing various online and offline campaign, which actually increased their student strength
- Increased footfall and sales of Raj Furniture House by doing various digital marketing campaign.
Digital Marketing Intern
Talkd.co
Pune
04.2016 - 10.2016
- Done Business Development through email marketing Conducted PPC and display campaigns for end users Formulated and executed analytics strategies Done Social media campaigns and content creation.
Assistant Brand Manager/Sr Executive
Baggit India Pvt ltd
Mumbai
03.2014 - 02.2016
- Successfully strategies and launched two campaign and one EOSS Executed ATL and BTL activities Marketing planning and operation Branding Relationships Vendor management.
Marketing Intern
Novartis
Mumbai
04.2013 - 06.2013
- Conduct a market research across Mumbai to assess potential of "T-minic" as over the counter drug in Indian pharmaceutical industry.
Marketing Associate
Admire Publicity
Mumbai
02.2012 - 05.2012
- Acquisition of new sales and marketing opportunities Maintain and strengthen a large portfolio of clients Develop across targeted accounts Relationships developed and execute sales strategies.
Copywriting Intern
Rediffusion y&r
Mumbai
08.2010 - 09.2011
- Copywriting with the brands like MTS, Sahara Q Shop, SBI mutual fund, Star Union Dai-chi Conceptualized and created 2 commercial radio spots for MTS, aired in the month of February.
IT Faculty
GDM college
Bihar
08.2008 - 03.2010
- Worked as a computer faculty Handled classes dealing with basic computer networking, programming etc Tutored the basics of using design applications, computer- aided drafting etc Assigned projects for the students to deal with real-world constraints.
System administration
Skylark Designer Engineers Pvt Ltd
Bihar
- Instrumental in conducting user training on various topics such as MS word, email and general computer usage Responsible for maintaining relationships with 3rd party vendors for services, systems, and supplies.
Education
MBA - Marketing
Narsee Munjee Institute of Management Studies NMIMS
Mumbai06.2013
Bachelor of Engineering - C.E
Rajasthan University
07.2008
Skills
- Programmatic & Affiliate Marketing
- Brand communication
- Marketing research
- Media planning
- Digital strategy
- SEO
- SEM
- Email marketing
- Analytics
Certification
- Certified Artificial Intelligence Professional from Defense Institute of Advanced Technology.
- Digital Marketing and Metrics Post Graduate Program from SP Jain School of Global Management Mumbai.
Software
MMPs(Adjust,Appsflyer,Appmetrica)DSPs(lDV 360,Bigo Ads etc),Trackier ,Advance Excel, Python
Personal Information
Title: Digital Marketer
Languages
- English
- Hindi
Timeline
Mobile Performance Marketing Professional
Adcounty Media
09.2017 - 11.2022
Proprietor
Tavastra Rediger
04.2017 - 06.2017
Digital Marketing Intern
Talkd.co
04.2016 - 10.2016
Assistant Brand Manager/Sr Executive
Baggit India Pvt ltd
03.2014 - 02.2016
Marketing Intern
Novartis
04.2013 - 06.2013
Marketing Associate
Admire Publicity
02.2012 - 05.2012
Copywriting Intern
Rediffusion y&r
08.2010 - 09.2011
IT Faculty
GDM college
08.2008 - 03.2010
System administration
Skylark Designer Engineers Pvt Ltd
MBA - Marketing
Narsee Munjee Institute of Management Studies NMIMS
Bachelor of Engineering - C.E
Rajasthan University
- Certified Artificial Intelligence Professional from Defense Institute of Advanced Technology.
- Digital Marketing and Metrics Post Graduate Program from SP Jain School of Global Management Mumbai.
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