Ayushi

Enterprise Digital Transformation & Strategic Initiatives

• Championed CRM enablement initiatives, aligning digital workflows to support organization's UAE user requirements and cross-border scalability
• Designed and optimized end-to-end sales and service journeys to enhance product discoverability and significantly improve cross-selling effectiveness
• Directed pan-bank transformation programs integrating business, operations, and technology functions to streamline execution and accelerate digital adoption
• Led the onboarding and integration of Dista mechanisms into the internal digital ecosystem, optimizing field-force deployment, reducing operational costs, and significantly improving process efficiency through data-driven task allocation and automation
• Led large-scale digital transformation initiatives focused on modernizing customer engagement architecture and strengthening data-driven campaign management
• Directed enterprise-wide UAT governance and workflow transformation initiatives, architecting self-assistance, sales enablement, and structured cross-sell journeys while resolving frontline sales and operational bottlenecks to enhance productivity and user adoption across business units

• Owned the full product lifecycle including requirement gathering, solution architecture, BRD documentation (50+ authored), sprint planning, UAT governance, production deployment, and continuous optimization
• Scaled internal digital ecosystem to 100,000+ employees and vendor partners, enhancing customer self-assistance, sales enablement, and structured cross-sell journeys
• Translated frontline sales and operational challenges into scalable digital workflows through consultations with on-ground teams, enhancing operational efficiency
• Designed tracking frameworks for 30+ product initiatives, increasing visibility and enabling data-backed executive reporting
• Led automation and AI initiatives, reducing testing cycle time by 30% and increasing reliability of releases
• Directed a 7-member UAT team, validating 400+ user stories via JIRA and reducing post-production defects
• Improved workflow efficiency and reduced process bottlenecks through Lean and Agile delivery frameworks

• Collaborated with senior management and a marketing consultant to raise awareness about Flow TranceFoundation to 20+ National institutes using direct marketing techniques thereby increasing the daily calls by 20%
• Constructed a visualisation dashboard using Excel and PowerPoint to conduct trend analysis and competitorresearch, the insights gained resulted in a revised strategy that boosted lead generation by 10%
• Developed 2-week marketing strategy incorporating guerrilla marketing initiatives, banner ads, and location-targeted social media campaigns to enhance outreach
• Conceptualised a project report for the Govt. of Dharamshala, successfully securing them as official sponsors for 3-day workshop to raise awareness for mindfulness attended by 100+ parents, children, & school principals