Dance, baking, reading
Ayushi Gupta
GTM | Product Marketing | Product Management | PLC Management
New Delhi
Overview
2
2
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Senior Executive
vivo India
New Delhi
01.2021 - Current
- Support series manager for product PLC : Develop NPL and PLC strategy including but not limited to, 360 degree IMC Plan, Campaign Evaluation
- Understanding and sharing insights and ideation: Market Analysis, Competition Mapping & Consumer Insights basis which Input creative thoughts for campaigns that drive awareness, engagement and product adoption
- Partner with cross functional teams: to deliver New Product Launch & GTM strategy and manage requirement of resources and support as per defined SLAs
- Quality and alignment checks across PLC : Review quality of key deliverables and cooperate with project manager for timely execution of entire campiagn/ IMC Plan
- Present ongoing project's status, key competitor analysis and way forward to the management during monthly departmental meeting
Education
MBA - Marketing
Lal Bahadur Shastri Institute of Management
Dwarka, New Delhi 06.2018 - 03.2020
Bachelor of Arts - Journalism And Mass Communication
Amity School of Communication, Amity University
Noida 06.2015 - 05.2020
Skills
Project Management
Accomplishments
- Collaborated with various teams for highly successful launch of vivo V23 series, India's first colour changing smartphone
- Earned a profit of Rs.50000 through selling chocolates over a period of 1 month
- Completed senior diploma in Kathak at the age of 10
Interests
Timeline
Senior Executive
vivo India
01.2021 - Current
MBA - Marketing
Lal Bahadur Shastri Institute of Management
06.2018 - 03.2020
Bachelor of Arts - Journalism And Mass Communication
Amity School of Communication, Amity University
06.2015 - 05.2020