Ayushi Suresh Devatwal
Pune
Summary
Seasoned SEO professional with over 4 years of experience in optimizing digital presence and driving significant organic growth. Expertise includes crafting and implementing comprehensive SEO strategies that integrate on-page and off-page tactics, with a strong focus on technical SEO. Proven ability to leverage key platforms such as YouTube, the Google My Business ecosystem, and app stores to enhance visibility and performance. Skilled in data analysis to identify opportunities and address complex SEO challenges, consistently delivering measurable results that contribute to overall business success.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Sr. SEO Business Analyst
09.2024
- Promoted to Senior Business Analyst: Recognized for exceptional performance and expertise in Technical SEO, leading to a promotion to Senior Business Analyst.
- Account & Client Management: Served as a key account manager, expertly handling 4-5 client accounts simultaneously, providing strategic insights that consistently drove growth across all projects.
- Advanced SEO Expertise: Gained specialized expertise in App Store Optimization (ASO), Google My Business (GMB), and YouTube SEO, leading to a 20% increase in app downloads and an expansion to 40+ keywords for ASO clients.
- Impactful Growth: Optimized GMB profiles for two clients, resulting in an almost 40% improvement in local listing rankings and business interactions. For the Utec by Ultratech client, a combined SEO and YouTube SEO strategy boosted daily clicks from 10-15 to nearly 300, contributing to an overall 25% improvement in organic traffic and rankings.
- Leadership & Recognition: Awarded "Best Pod" and "Best Organic Growth Improvement" for the Utec brand. Consistently received client appreciation for adapting next-gen AI-driven SEO strategies and delivering tangible results.
- Strategic Pitches: Led and won multiple SEO pitches with new, innovative strategies, securing new business and demonstrating a strong understanding of client needs and market trends.
SEO Associate - Digital growth
05.2021 - Current
- Identified link-building campaigns and opportunities in coordination with client SEO goals through competitive analysis and related market opportunities
- Administered web analytics dashboards, reports, and key reporting tools; assisted clients in meeting their goals through month-by-month keyword rank, overall and organic web traffic to identify key website trends
- Monitored and evaluated search results and performance for clients to maintain rankings or identify new growth opportunities
- Optimized websites for search engines though analysis content, site architecture, keywords as well as Title and Meta tags
SEO Business Analyst
01.2024 - 08.2024
- Strategic Leadership: Spearheaded the development and execution of on-page, off-page, and technical SEO strategies for a diverse portfolio of clients, including those in the Fintech and healthcare sectors (e.g., Godrej Professional, Centre for Sight, Medikabazaar).
- Performance & Growth: Drove a 30-40% improvement in organic growth for a client in the healthcare domain through advanced optimization strategies and continuous industry updates.
- Technical Expertise: Led comprehensive SEO audits and pitches, demonstrating in-depth knowledge of technical SEO to identify and resolve complex site issues. Mentored junior team members to enhance their technical SEO skills.
- Process & Reporting: Created and implemented a structured SEO process and developed detailed reports using Looker Studio to track performance and communicate results to stakeholders.
- Specialized Skills: Gained hands-on experience and applied new strategies for YouTube SEO and App Store Optimization (ASO).
- Team Collaboration & Recognition: Awarded the "SEO Powerhouse" title for outstanding performance and teamwork. Was nominated for an award recognizing performance and positive behavior. Promptly resolved client and team-side issues, contributing to positive project outcomes.
Digital marketing & Research Associate
08.2020 - 11.2020
- Advertising & Digital Marketing strategies and implementation for Global Real estate projects with an integrated Market research approach.
- Making Creatives and Content plans for WhatsApp marketing campaign for Exp global real estate.
- Secondary Market Research for various Brands.
Affiliate Marketing Intern
07.2000 - 10.2020
- Aided EDUCBA Company with the promotion of their Products Via Social media Platforms and other engaging Tool.
Digital marketing Associate
05.2018 - 07.2018
- Worked closely with Marketing Head for Digital Marketing Campaigns and other strategies.
- Created and managed Social media Brand Awareness campaign for Well known Brands - Gulf Oil India and Borosil Brand.
Education
MBA Post Graduate - Marketing
Mumbai University
04.2020
Advanced Diploma - Digital marketing
SoftPro Education
Skills
- Keyword Research & Analysis, On page & Offpage Optimization, Technical Seo, Link Building Website Audit, SEO content Strategy, KPI Monitoring, Google Search Console, Google analytics, Market research & Strategy, Search engine Marketing (Basics), Social media marketing, Excel & PowerPoint
- Youtube SEO
- GMB - Google My Business
- App Store Optimization
- GMB search Ads - Campaign Setup & optimization
Accomplishments
- Spotlight Award Winner for outstanding management of the Utec by Ultratech account, driving significant business results.
- Boosted organic traffic by 40% over 7 months and elevated Domain Rating (DR) from 3 to 31, demonstrating measurable SEO growth.
- Led technical SEO initiatives, resolving critical site issues to improve overall search performance and website health.
Certification
Advance Diploma in Digital Marketing
Languages
English, Marathi, Hindi
Timeline
Sr. SEO Business Analyst
09.2024
SEO Business Analyst
01.2024 - 08.2024
SEO Associate - Digital growth
05.2021 - Current
Digital marketing & Research Associate
08.2020 - 11.2020
Digital marketing Associate
05.2018 - 07.2018
Affiliate Marketing Intern
07.2000 - 10.2020
Advanced Diploma - Digital marketing
SoftPro Education
MBA Post Graduate - Marketing
Mumbai University
Hobbies and Interests
Reading, Dancing, Travelling