BAISHALI NAYAK
Rourkela, Odisha
Summary
Platform Specialist / Associate – A1 with practical experience in digital advertising platform support, including tools within the Google Marketing Platform such as Campaign Manager, Display and Video 360, and Google Analytics. Skilled in troubleshooting issues related to tracking, attribution, product feed, and dynamic advertisements for global advertisers. Holds a solid technical foundation in Java programming, RDBS, and cloud fundamentals, contributing to stable platform performance and accurate campaign delivery.
Overview
2
2
years of professional experience
Work History
Platform Specialist
Vuchi Media Private Limited (MediaMint)
Hyderabad
07.2025 - Current
- Provide comprehensive technical support to advertisers, focusing on diagnosing and resolving critical issues across product feeds, pixel implementation, attribution, and dynamic ad rendering.
- Effectively manage escalations by conducting deep-dive technical root cause analysis and coordinating solutions with Product, Engineering, and Policy teams to drive rapid resolution.
- Maintain clear, professional, and structured communication throughout the resolution lifecycle to ensure client satisfaction and understanding.
- Support best practices for campaign setup and optimization, leveraging expertise in platform features to drive advertiser success.
- MediaMint
Trainee
PwC
01.2024 - 07.2024
- Completed intensive hands-on training in RDBMS, cloud computing fundamentals, and front-end development (UI/UX).
- Contributed to system design and data management projects, focusing on improving system scalability and user data accessibility.
- Collaborated with development teams to apply optimized workflows and modern technical.
Education
B.Tech - Computer Science & Information Technology
ITER, SOA University
Bhubneswar, Odisha10-2025
ISC -
ISPAT English Medium School
Rourkela, Odisha01.2021
ICSE -
ISPAT English Medium School
Rourkela, Odisha01.2019
Skills
- Campaign Manager 360 and Display & Video 360
- Google Analytics 4
- Campaign optimization strategies
- HTML and CSS fundamentals
- UI and UX design principles
- Java, C, and C programming
- SQL and Oracle databases
- JDBC API basics
- Troubleshooting techniques
- Customer support strategies
- Cloud computing fundamentals
Projects
Simple Banking System | Java, Oracle, JDBC API
- Developed a full CRUD (Create, Read, Update, Delete) Banking Management System capable of handling over 500 mock transactions with secure, real-time data updates.
- Optimized underlying JDBC queries, resulting in a 20% enhancement in database performance.
Client–Server Personal Dictionary Application | Java
- Architected a multi-threaded server capable of efficiently supporting over 100 concurrent client requests for real-time synonym generation.
- Designed robust client-server communication protocols for efficient keyword-based lookup.
Certifications And Achievements
Certifications
- Currently Pursuing UI/UX Course (Tutedude)
- Google Marketing Platform: Campaign Manager 360 (CM360) and Display & Video 360 (DV360)
- Google Analytics: Manage GA4 Data and Learn to Read/Pull Reports
- PwC Launchpad Training Program: Databases, Cloud
- UI/UX Design: Figma for Web Design, UI & UX (Learned Concepts)
Achievements & Activities
- Secured ranking within the top 10% in college coding challenges hosted by Coding Ninjas.
- Mentored 30+ students by leading art workshops for the Shristi Club, focusing on technical artistic techniques.
- Skilled in abstract and digital art; active participant in college arts and technology communities.
Technical Skills And Tools
- Digital Advertising & Analytics: Campaign Manager 360 (CM360), Display & Video 360 (DV360), Google Analytics 4 (GA4)
- Programming: Java, C, C++
- Databases & Tools: SQL
- Foundational Skills: Basic knowledge of HTML/CSS, UI/UX Concepts (Figma/Penpot), Troubleshooting, Customer Support, Cloud Fundamentals
Timeline
Platform Specialist
Vuchi Media Private Limited (MediaMint)
07.2025 - Current
Trainee
PwC
01.2024 - 07.2024
B.Tech - Computer Science & Information Technology
ITER, SOA University
ISC -
ISPAT English Medium School
ICSE -
ISPAT English Medium School