SRIRAM CARIAPPA
Summary
Experienced Digital Marketing Specialist with a 5-year track record of boosting campaign performance and efficiency. Expert in leveraging digital tools to meet and exceed client expectations. Adept at fostering stakeholder relationships, utilizing data to inform strategy, and implementing automation for improved productivity. Poised to bring a blend of technical savvy and strategic thinking to a dynamic team, and ready to excel in fast-paced environments and drive project success.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Campaign Specialist, Senior Role
Theorem Digital
08.2019 - Current
- Managed end-to-end process for multiple accounts like Dow Jones, Wall Street Journal, Nine Digital, Real Estate Australia, etc.
- Activities included reviewing new campaigns, asset check, analyzing, trafficking, optimizing, troubleshooting, billing, reporting, etc.
- Built and maintained strong relationships with key stakeholders, ensuring alignment and project success.
- Determined best methods to meet research objectives and produce useful data.
- Coordinated with the R&D team to implement automation tools to significantly reduce project turnaround times.
Education
Some College (No Degree) -
Graduated From University of Mysore
Bachelor of Commerce - Taxation & Finance
Mysore Institute of Commerce & Arts
Commerce - Class XII - Economics & Computer Science
Vidhyaashram PU College, Mysore
High School - Class X -
St. Josephs Central School, Mysore
Skills
- MS Office - Excel, PowerPoint, etc
- Google Ad Manager 360
- Display & Video 360
- Campaign Manager 360
- Operative 1 - Media Planning
- Problem Solving
- Solution Oriented
- Interpersonal Skills
- Proactiveness
- Leadership
Certification
- Certified in Google Digital Marketing
- Certified in Google Creatives
Accomplishments
- Winner of Mysore District Football Association 'A' Division
- Represented University of Mysore in south zone district level football tournament
- Received multiple appreciation awards as recognition for my contribution and commitment to the organization
- Received honors for deploying automation tools like ScreenBot and Upward for client related tasks
- Participated in Hackathon'22 conducted by Theorem
- Participated in Automobile event at MIntra'16 Management fest
Timeline
Campaign Specialist, Senior Role
Theorem Digital
08.2019 - Current
- Certified in Google Digital Marketing
- Certified in Google Creatives
Some College (No Degree) -
Graduated From University of Mysore
Bachelor of Commerce - Taxation & Finance
Mysore Institute of Commerce & Arts
Commerce - Class XII - Economics & Computer Science
Vidhyaashram PU College, Mysore
High School - Class X -
St. Josephs Central School, Mysore
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