Bharadwaj Eediga
Summary
Result-driven Ad Operations Professional with over 5 years of hands-on experience in end-to-end campaign management, trafficking, and programmatic optimization. Proven track record in executing high-budget display and video campaigns across major DSPs and ad servers, including DV360, TTD, CM360/DCM, and Flashtalking. Recognized for strong technical troubleshooting skills, client handling capabilities, and a consistent ability to meet strict SLAs and campaign KPIs.
Overview
5
5
years of professional experience
Work History
Sr. Associate - Ad operations
IPG Media Brands
07.2023 - Current
- Setup and execute digital media campaigns using ad servers like Google Campaign Manager, CM360/DCM and Flashtalking with End-End campaign management.
- Client handling experience.
- Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet.
- Execute ongoing campaign optimizations and adjustments, Analyze and understand the campaign brief thoroughly before executing any requests within defined SOP's and procedures.
- Optimize to meet/exceed the client's campaign goals and provide ongoing reporting and discrepancy monitoring. 3rd party ad tags & ad related issue resolution.
- Management of Display, Flash, HTMl5 and video ad campaigns.
- Troubleshoot campaign delivery and tracking issues across platforms/ Ad techs and proactively suggesting the appropriate solutions.
- Effectively communicate the technical information with wider team.
- Capability to gather and analyze complex data, providing insight related to analytics and revenue recognition.
- Daily schedule includes trafficking, optimization, and reporting of ad campaigns.
- Support Team Lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholder's requirement.
- Managing and Monitoring helpdesk support ticket system to ensure all the tickets received in queue should be processed as per their priority as well as within given SL A.
- Managing, updating and creating documentation in support of ad scheduling and QA for ad products and templates.
Digital Media Analyst
State Street
03.2021 - 06.2023
- Campaign set-up, monitoring, analysis, and making recommendations for optimization.
- Working on Multiple platforms such as DV360, DCM, Verizon Yahoo, TTD.
- Creating and monitoring the campaigns such Display, Remarketing, and Social campaigns.
- Experience on basic and advanced features - campaign structures, placements, targeting, Audience segment, Viewability, frequency, and flighting parameters, tags, and pixels and their impact on goals or KPI performance.
- Interface daily with Account managers and Stakeholders to understand the campaign setup and address the required information to the team.
- Monitoring performance and budget pacing every day to drive performance and take appropriate steps to avoid under-delivery with collaboration with the Account Management team and client.
- Basic understanding of pixel and pixel management, knowledge on HTML, and Java Script.
- Implementing various tags and pixels including wrapping tags, and setting up macros.
- Troubleshooting complex technical issues and advise on a range ad tech solution. Testing the final generated tags to clear the creative decencies.
- Monitoring the campaigns and optimizing the campaigns if required for existing campaigns items with regards to Frequency cap, pricing module change and changing the radius of the geography.
- Assisting the team when we have come across new type of tasks.
- Generating the Screenshots for the clients.
Education
Master of Business Administration -
Bachelor of Commerce -
Skills
- A strong desire for Quality and attention to detail
- Confident, with a positive attitude to work and ability to be diplomatic
- Effective team player as well as efficient individual performer
- Ability to deal with pressure and organize time well
Languages
- English
- Hindi
- Telugu
Personal Information
Marital Status: Single
Timeline
Sr. Associate - Ad operations
IPG Media Brands
07.2023 - Current
Digital Media Analyst
State Street
03.2021 - 06.2023