Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Training
Timeline
Generic

BA L A J I A R U M U G A M

Chennai

Summary

  • With approximately 28 years of expertise in :
  • Retail Operations.
  • Store Management.
  • Visual Merchandising.
  • Sales and Marketing.
  • Multi-channel Marketing.
  • Analyzing market trends and establishing healthy & prolonged business relations.
  • Managing overall profitability of operations.
  • Developing & maintaining the records of inventory levels.
  • Driving operational, visual & customer service standards.
  • Leading & managing all the retail operations.

Overview

31
31
years of professional experience

Work History

Regional Sales Manager

AMD India Private Limited
03.2022 - Current
  • Collaborated with state managers to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Managed all high value customers with customized programs.
  • Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.

Assistant General Manager – Operations

Vivek Private Limited
07.2010 - 02.2022
  • Increased sales by 20% and margins by 14% over the industry average.
  • Set a new area Supercenter year-end sales record of INR 20 Crores for the Trichy store in 2012-13.
  • Exceeded sales and profit goals by up to 4% and 20% each year since launching.
  • Restored customer service and morale at the Coimbatore store by redesigning systems, procedures, training programs, and employees.
  • Assisting the core team in broadening the new ERP’s scope.
  • Managed Consumer Durables business; developed and executed Samsung & Sony brand shop.
  • Launched 2 stores within a span of 8 months against a budget of 2 stores.
  • Senior Manager – Buying
  • Manager – Sales & Operations

Manager – Sales & Operations

Next Retail India Ltd (Group of Videocon Industries Ltd)
03.2010 - 07.2010
  • Worked as a Leader of the team which had increased the sales by 44% in Apr’10.
  • Suggested an alternative method of marketing (caller tune) to reach customers.
  • Proven track record of achieving new heights in Stock to Sales Ratio.

Product Manager

Vivek Private Limited
05.2000 - 03.2010
  • Lead a team that increased sales by 53% in February and March 2007.
  • Increased category contribution from 36% to 44% in 2007-08, 44% to 46% in 2008-09, and 46% to 48% in 2009-10.
  • Leader of a team that grew by 39% annually.
  • Leading a team that increased sales by 55% in FY 2006-07.
  • In FY 2003-04, steered sales up 11.54 percent.
  • Inflation-adjusted productivity (Sales/Employee ratio) increased from 42.33 to 52.05 lakhs in FY 2003-04.
  • Increased sales by 0.68 % in 2000-01, 13.85 % in 2001-02, and 7.40 % in 2002-03.
  • Achieved a productivity increase (Sales/Employee Ratio) of 27.46 lakhs in 2000-01, 36.50 lakhs in 2001-02, and 42.33 lakhs in 2002-03.
  • Assisted in improving sales by 1.98 percent in 2002-03 by recommending new products (Mobile Phones).
  • Spearheaded Air Conditioner Exhibition in 2002-03 and posted a growth of 4%.
  • Branch Manager
  • Assistant Branch Manager

Sales Engineer

Incab Industries Ltd
02.1995 - 04.2000
  • Tamil Nadu Electricity Board, Kerala Electricity Board, Bharat Heavy Electrical Ltd., Cochin Refineries Ltd., Larson & Toubro, Madras Refineries Ltd. and Siemens & Engineers India Ltd.
  • Trainee Engineer

Education

MBA - Marketing

University of Madras
01.1997

B.E. - Electrical & Electronics

Kuvempu University
01.1994

XII GRADE - Maths, Physics, Chemistry & Biology

01.1990

Skills

  • Retail Operations
  • Sales & Marketing
  • Business Development
  • Store Operations
  • Visual Merchandising
  • Inventory Management
  • Budgeting & Forecasting
  • Cost Management
  • Client / Vendor Management
  • Cross-functional Coordination
  • Training / Team Management
  • Organizational skills
  • Approachable
  • Customer Service skills
  • Decision-making skills
  • Responsible
  • Multi-tasking
  • Time management
  • Leadership skills
  • Excellent communication
  • Problem solving
  • Result oriented

Affiliations

  • Member of Institute of Directors.
  • Member of Madras Management Association.

Training

  • Negotiation Skills & Conflict Management conducted by Princeton Academy.
  • Chennai Retailers Summit in 2016, 2017 & 2018
  • Indian Retail in 2016 & 2017.

Timeline

Regional Sales Manager

AMD India Private Limited
03.2022 - Current

Assistant General Manager – Operations

Vivek Private Limited
07.2010 - 02.2022

Manager – Sales & Operations

Next Retail India Ltd (Group of Videocon Industries Ltd)
03.2010 - 07.2010

Product Manager

Vivek Private Limited
05.2000 - 03.2010

Sales Engineer

Incab Industries Ltd
02.1995 - 04.2000

B.E. - Electrical & Electronics

Kuvempu University

XII GRADE - Maths, Physics, Chemistry & Biology

MBA - Marketing

University of Madras

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