Basisth Narayan Jha
Summary
Director- Marketing
Director –Marketing with the Commodity Board, autonomous entity of the Government of India for export / business development and
promotion for the global market of the Spices segment of agro commodity to achieve the pre -determined target which is growing at the
CAG of 15% value basis and achieving industry turnover of USD 4 Billion. “A very creative, adaptable and results orientated. Possess
excellent communication skills to inspire, build and lead strong Marketing teams” of food produce / Horticulture products.
I have also worked in the position of an Economist and Executive Director in charge with the international organization in Jakarta, Indonesia
with the UN -ESCAP body towards economic development of the PEPPER (spices) among the producing countries of Brazil, India,
Indonesia, Malaysia, Sri-Lanka, Vietnam and Papua New Guinea as member countries, which is an inter-governmental body of the UN.
Further economic analysis of the progressive and potential for economic growth in “Pepper” prevalent in Cambodia, Philippines, Thailand,
Madagascar, Nigeria, Ethiopia, Ecuador, China and other producing countries for enhancement of the livelihood of their farmers through
enhancement of produce /yields of the commodity to meet the growing demands globally. Study of demand and supply in the global
scenario and assessing the future supply and demand scenario. Detailed analysis for price stabilization and forecasting of future prices.
Further I have worked also with the “Forward Market Commission”, now merged with the “SEBI”-Department of Economic Affairs,
Government of India as Deputy-Director-Finance / Economist ,worked in the policy division, instrumental in handling various aspects of
contracts launching for forward trading in Commodities, monitoring, surveillance, development & regulations of the National exchanges,
Viz; MCX, NCDEX, NMCE, ICEX etc.
Creative Marketing Director with expertise across campaigns, public relations, social media and international event planning, coordinating,
executing and implementing successfully. Managed united teams to achieve pre-determined goal and produced tangible applauded results.
Keen insight into digital marketing campaigns, planning and public relations. Senior Marketing Director with comprehensive background
in lead generation, tactical and strategic planning and marketing. Successfully drives growth through innovative and cutting-edge marketing
campaigns. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on
added responsibilities to meet collaborative team goal.
Contact
Address
Mumbai, India, 400053
Phone
+919821371751 /
Overview
24
24
years of professional experience
1
1
Certification
Work History
Director Marketing
Commodity Board
Kochi
01.2000 - 1 1
- Marketing towards exports development, trade policy and putting in place relevant regulatory measures
- Implementing schemes for infrastructure, quality, branding, packaging, exhibition and trade
- Instrumental in achieving predetermined goal related to
- Spices exports and development towards increase in business turnover of industry by more than 10 % annually
- Fairs participation for business development in “Spices” in global market
- Skills
- Key decision making
- Communications expertise
- Market Analysis
- Branding
- Competitive analysis
- Digital marketing
- Budgeting
- Strategic planning
- Overseeing activities of office administration, accounts and
- Marketing
- Update on Market intelligence related to demand, supplies, consumption pattern, prevailing and price forecasting of spices in global market context
- Controlling and maintaining quality standards of commodity as per country requirements
- Facilitating in process of enhancing industry capacity to go hi-tech and upgrade of infrastructure to meet global quality standards and markets demand
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand
- Evaluated target market research and adjusted strategy to address competitive influences and changing market
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
- Analyzed market trends and competitive landscape to understand opportunities and potential value
- Organized and executed robust, creative experiential marketing events
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales
- Evaluated target market research and adjusted strategy to address competitive influences and changing market
01.2002 - 01.2015
Asst. Manager Sales
BELL CERAMICS LTD
, Maharashtra
01.2000 - 01.2006
- WASHINGTON
- D.C.,U.S.A.
- Implemented financial schemes of Govt
- Of India for the development of Export markets
- Organized and participated in various international and national meetings, conference and B2B participation
- Efficiently worked as Liaison officer and SBU incharge
- Maintained knowledge of latest requirements and support strategies
- Increased program outreach by building strong relationships with educators and community
- Optimized customer experience by delivering superior services and effectively troubleshooting issues
- Sales”, as Branch In charge of Nagpur and Vidharva
- Region in the state of Maharashtra
- Achievement of Sales Target/ Revenue Collection
- C&F / Subordinate Management
- Inventories/ Stock, Account Management
- Market Development and Sales Promotional
- Activities
- Expansion of client base comprising of Dealers, Architects
- Interior-Designers, Builders/ Contractors, Institutions
- Projects Sales for higher turnover achievements
Senior Sales Executive
KITPLY INDUSTRIES LTD
Mumbai
04.1995 - 11.1998
- Marketing/Selling Consumer durable Goods of Kitply range of products
- Effectively Managing Dealers Network, Projects
- Institutions, Architects &
- Interior- Designers and expansion of market 7
Assistant Branch Executive
STP LTD, Turner Morrison Ltd. Group
Bombay
01.1995 - 01.2004
- Marketing / selling consumer Durables & Building materials of waterproofing and other Bituminous products and services of laying Mastic Asphalt of Bridges and flyovers
- Effectively managed large Dealers network, Institutions &
- Industrial sales
- Participating and organizing business promotions and exhibitions
Sales-Officer
VAM ORGANIC CHEMICALS LTD
Bombay
01.1991 - 03.1993
- Marketing / Selling “VAMICOL” range of adhesives in the assigned territory of Maharashtra in Mumbai, Navi-
- Mumbai and Thane
- Effectively managed Achieved sales target through Dealers and projects sales
- Participations in Exhibitions and business promotion activities.
Education
Master of Arts - Economics
University of Mumbai
2022-04
MBA - Marketing
University of Bihar
1991-05
Bachelor of Arts - Economics
University of Mumbai
1988-05
XII AISSCE - undefined
Science PCMB
Central School
1985-05
High School Diploma - undefined
Central School
1983-05
Accomplishments
- International Pepper Community, UNESCAP, Jakarta
- Indonesia
- With inter-governmental body of International Pepper
- Community, (UN-ESCAP) organization
- It has Pepper producing countries as its member
- Brazil, India, Indonesia, Malaysia, Sri-Lanka, Vietnam
- Papua New Guinea & Philippines
- Other producing countries like Cambodia, Nigeria
- Ethiopia, Madagascar, China, Micronesia, Ecuador
- Are non-member Pepper producing countries
- Effectively coordinating with producing and major consuming countries for compilations of Pepper data's and analyzing same for economic benefits of stake holders and trades
- Have made various presentations on Global Economy of
- Peppers, prepared standard cost of production of Pepper for global producing countries and common format for Pepper
- Crop Survey in producing countries towards forecasting of
- Pepper production and effect on futures price movements of
- Pepper in international market
- Regularly publishing weekly Pepper bulletin, Monthly
- Market Review, Annual Pepper Statistical Book, Focus on
- Pepper
- By regularly in coordination with international organization and member countries
- Translated economic evidence-based findings into comprehensible narrative to communicate policy and project development
- Conducted broad‐based economic research and prepared articles, digests and reports for management, specialty publications and clients
- Generated, analyzed and reported data to forecast market trends and explain economic phenomena
- Worked effectively to influence key players across private and public sectors
- Analyzed factors that affected economic growth and leveraged information
- Liaised with analysts to strengthen evidence base, raise value awareness and gain positive reputation about content accuracy
- Developed market, economic and sector analysis to inform business strategy
- Studied economic and statistical data of Pepper producing countries.10 -02
- Deputy Director Marketing
- Commodity Board, Ministry of Commerce and Industry, , Delhi and Mumbai , INDIA
- Marketing)” Overall management of a SBU- Regional office performance, Administration, Accounts, International business/Marketing, Liaisons with various Government departments, Ministries, Embassies etc
- Business delegates from abroad, attending meetings with the chambers like FIEO, FICCI, CII PHD and other promotion bodies of exports and Imports
- Attending to various meeting , conference, seminars of
- CODEX, WTO, IIP, business
- Have been able to successfully implement infrastructure, hi-tech, upgradation of technology for processing unit and other promotion and export development schemes
- Have set-up Spices Park towards common facilities provided to the processing unit for expansion and growth of export development program in India
- Set up of QEL towards international quality standards/ safe foods
- Management institutes etc
- Managing Quality evaluation laboratory (QEL) which has credibility of maintaining state of the art, global standard
- Forward Market Commission”, Ministry of Consumer affairs food and public distribution
- Carried out day-to-day duties accurately and efficiently
- Collaborated with team members to achieve target results
- Used coordination and planning skills to achieve results according to schedule
- Identified issues, analyzed information and provided solutions to problems
- Developed and maintained courteous and effective working relationships
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment
- Resolved conflicts and negotiated mutually beneficial agreements between parties.05 -10
- Deputy Director Finance /Economist
- Government of India, Mumbai, INDIA
- Finance and Accounts” in the division of Market trade and development
- Regulatory, suggestions for policies improvement, sanctioning approvals, business contracts design for proper functioning of the futures market in Commodities exchanges, traded across 24 Commodities Exchanges (National and Regional commodity Exchanges) in the states of INDIA
- Have carried out in-depth, commodity analysis towards its feasibility before launching trading in the exchanges, so that it helps in proper price discovery and price risk management
- Various commodities of Agriculture, Bullion, Crude Oil
- Metals were launched
- Translated economic evidence-based findings into comprehensible narrative to communicate policy and project development
- Generated, analyzed and reported data to forecast market trends and explain economic phenomena
- Supported thought-leadership topics to facilitate dialogue with policymakers and shape outcomes
- Developed and refined forecasts for areas affecting [Type] market.08 -06
- Assistant Director Marketing / Liaison Officer
- Spices Board, New Delhi /Mumbai, India
- Markets under my control: Delhi, U.P, .M.P., Bihar
- Jharkhand, U.K, Punjab ,Haryana ,Jammu & Kashmir
- H.P.& Rajasthan, for promotion and development of Export markets
- Carried out day-to-day duties accurately and efficiently
- Demonstrated respect, friendliness and willingness to help wherever needed
- Resolved problems, improved operations and provided exceptional service
- Improved operations through consistent hard work and dedication
- Prepared variety of different written communications, reports and documents
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution
- Developed and implemented performance improvement strategies and plans to promote continuous improvement
- Delivered services to customer locations within specific timeframes
- For getting the work done through the various departments of the Ministries of Govt
- Of India, New Delhi and other offices of UN and
- Embassies
- Participated and organized the International trade fair, Study of “Future Market Price” and its impact in the agriculture commodities market with reference to spices like Coriander, Cumin, Cardamom and Black Pepper
- Project undertaken for the establishment of “Spices Park” in India in the various states of Uttar- Pradesh for Mint
- Madhya- Pradesh for seed spices, Chili and Garlic
- Rajasthan for seed spices, Garlic etc
- And establishment of quality evaluation laboratories in
- Mumbai and Gujarat towards meeting the global quality standards and providing common infrastructure facilities by facilitating backward and forward linkages in the supply chain management
- Project study on variable prices of Pepper in the international market and factors affecting in the value chain
- Mumbai / South East Asia
- Functional Area
- Marketing, Exports, Business Development and Economist
- Name of Employer
- Spices, International Pepper Com., (UN-ESCAP), Future
- Market Com
- Present Industry Type
- SPICES / HERBS/ CONDIMENTS/ COMMODITY
- Certifications
- Professional Training/Certificates
- Institution/Organization
- Project on ADVERTISING & SPACE
- SELLING as trainee, Part of MBA study
- INDIAN EXPRESS, Newspapers (Bombay) Ltd
- Computer Certificate
- NIIT, New Delhi
- Trade policies and WTO
- Certificates
- IIFT, New Delhi
- MDP ON FOREIGN TRADE POLICY
- Affiliations
- IIFT, NEW DELHI Participation in the CODEX Alimentarius
- Commission –CCSCH-7, Ministry of Health, Govt
- Of India
- International conference in New Delhi, Training of the Futures
- Commodity market in the year, May 2007
- U.S.COMMODITY
- FUTURES TRADING COMMISSION, Washington professional symposium for freight traders and investors in
- Freight Derivatives IMAREX Asia Pte
- Ltd, Singapore in the, Ltd in year 2008 Hindi Rajya Bahasa presentation, at
- Dalhousie; H.P in the month of Oct.2008 Ministry of HRD
- Government of India RTI Act, training by Institute of
- Government Accounts & Finance, Regional Training center
- Ministry of Finance, Govt
- Of India in Dec.2008
- Certificate course in Finance Management Bombay Stock Exchange (BSE
- Ltd.), Mumbai, September 2009 International Symposium and
- Training Program on Regulation of Derivatives Products
- Markets and Financial Intermediaries for International Market
- Authorities at Chicago, Illinois from Oct.18-23, 2009
- U.S .Commodity Futures Trading Commission, at the Federal
- Reserve Bank of USA, Chicago
- (Won a Prize of appreciation amongst representatives of various countries from Europe
- USA, Canada, Asia and other countries for best amongst question/answer session) Countries visited for the Export promotion and Business Development of agriculture, Spices and processed food products
- Washington, New York
- Chicago- U.S.A , Singapore, Sarawak-Malaysia, Panama-
- Central America , Indonesia(Jakarta,Kalimantan, Banka-
- Balitung, Lampung,Bandung, Bogor,Jawa etc
- Islands), China
- Ethiopia-Africa, Rasal- Khaima, Dubai, Sharjah- U.A.E
- Etc
- I have expertise in PEPPER spices in global marketing / production / price and economic analysis
- Attended meeting of
- SAFTA and ISLFTA in Colombo towards agreements on trade issues
- Attended Annual Session of IPC-UN-ESCAP in
- Putrajaya, Malaysia and made presentations on country papers
Certification
year 2008 Basic Derivatives Certificate Bombay Stock
Exchange Ltd in the year 2008 HRD Certificate Ministry of
finance and accounts, Govt. of India, year 2008 Certificate of
Surveillance, Risk Management & Securities Settlement BSE
Timeline
01.2002 - 01.2015
Director Marketing
Commodity Board
01.2000 - 1 1
Asst. Manager Sales
BELL CERAMICS LTD
01.2000 - 01.2006
Senior Sales Executive
KITPLY INDUSTRIES LTD
04.1995 - 11.1998
Assistant Branch Executive
STP LTD, Turner Morrison Ltd. Group
01.1995 - 01.2004
Sales-Officer
VAM ORGANIC CHEMICALS LTD
01.1991 - 03.1993
Master of Arts - Economics
University of Mumbai
MBA - Marketing
University of Bihar
Bachelor of Arts - Economics
University of Mumbai
XII AISSCE - undefined
Science PCMB
Central School
High School Diploma - undefined
Central School
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