BHABYA ASTHANA

• Led end-to-end sales operations, ensuring seamless execution of sales processes across clients, agencies, and internal teams.
• Managed opportunity pipeline, tracking deals, renewals, and ad placements to maximize revenue generation.
• Generated and analyzed sales reports, identifying revenue trends and providing insights to reduce dropping rates.
• Executed and tracked ad campaigns, managing release orders, scheduling, amendments, and compliance with client requirements.
• Facilitated business meetings, preparing key sales data for leadership decision-making.
• Optimized CRM & sales tools, maintaining accurate client and deal records to ensure audit readiness.
• Oversaw billing & financial reconciliation, processing invoices for corporate, government, and retail clients.
• Resolved complex client & agency issues, ensuring transparency and strengthening client relationships.
• Collaborated with cross-functional teams, including finance, creative, and digital, to enhance sales efficiency.
• Implemented process improvements, automating workflows and optimizing ad placements to drive operational efficiency.

Key Achievements:🏆 Recognized as "Exceptional Team Player of the Year" for outstanding contributions to sales operations. 📊 Delivered data-driven revenue insights, reducing revenue loss and improving pipeline efficiency. 📈 Successfully streamlined sales workflows, ensuring faster deal execution and optimized scheduling.

• Managed corporate, retail, and government client portfolios, handling ad sales, events, and impact deals.
• Coordinated ad campaign execution, ensuring accurate booking and placement of release orders (ROs).
• Maintained CRM records & sales documentation, ensuring smooth client onboarding and deal tracking.
• Handled deal reconciliations, resolving aired vs. unaired commercial disputes for accurate billing.
• Scheduled and optimized commercial placements, aligning with client-specific requirements.
• Facilitated internal coordination, working with sales, creative, and finance teams to improve campaign execution.
• Prepared sales reports & proposals, ensuring accurate revenue tracking and compliance.

Key Achievements:✔ Improved regional inventory management, optimizing ad placements and revenue distribution. ✔ Streamlined audit and compliance processes, reducing errors in deal execution and reporting.

• Handled sales traffic operations, ensuring accurate scheduling and tracking of ad placements.
• Processed and managed deal executions, maintaining CRM records and client documentation.
• Provided sales reporting & reconciliations, tracking campaign performance and revenue trends.
• Coordinated with agencies & clients, resolving discrepancies and optimizing campaign workflows.
• Ensured timely follow-ups for upcoming campaigns, including elections and special event sales.

Key Achievements:✔ Increased operational efficiency, reducing turnaround times for ad placements and ROs. ✔ Strengthened client-agency relationships, ensuring smooth campaign execution and dispute resolution.