Bhagyashree Das
Bengaluru
Summary
Seasoned analytics leader with 10 years of experience in digital analytics, data strategy, and insight-driven decision-making, known for converting complex data into meaningful business outcomes. Passionate about leveraging product and marketing data to drive performance and revenue growth, strengthened by strategic and leadership capabilities gained through the Executive General Management Program at IIMB.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Product Analyst
Victoria's Secret
05.2023 - Current
Orchestrated enterprise-wide Adobe Analytics transformation leveraging EDDL, XDM, and Edge Network; Led team toward unified data standards while shaping marketing channel strategy, advanced attribution, and CAC modeling to drive strategic, data-driven decision-making and various data modernization initiatives.
Sr. Adobe Analytics Developer
NextRow Digital
06.2022 - 02.2023
Principal Analyst
Citi Group
09.2021 - 05.2022
Digital Analytics Developer & Consultant
Lowe's India
12.2018 - 09.2021
Online Analytics Consultant
Allstate India
09.2017 - 12.2018
Programmer Analyst
Cognizant
09.2015 - 08.2017
Education
Executive General Management Program -
IIM
Bangalore11.2025
M.Tech - Robotics
SRM University
Chennai05.2015
B.Tech - Mechanical Engineering
Biju Patnaik University of Technology
Odisha05.2013
Skills
- Digital Analytics
- Adobe MarTech
- Digital Transformation Strategy
- AEP & Edge Network
- Reports & Analysis
- Data Governance
- Agile Methodologies
- Leadership
- Business Strategy
- Team Management
Websites
Certification
• Executive General Management Program, IIMB.
• Data Visualization & Storytelling, NASBA.
• Adobe Certified Expert - Adobe Analytics Business Practitioner, Adobe.
• Adobe Certified Expert - Adobe Analytics Developer, Adobe.
• Data Science: R Basics, Harvard X.
• Confluent Fundamentals Accreditation, Kafka.
• Python Programming for Everybody, Coursera.
• Certified Digital Marketing Associate, Simplilearn.
• Data Visualization & Storytelling, NASBA.
• Adobe Certified Expert - Adobe Analytics Business Practitioner, Adobe.
• Adobe Certified Expert - Adobe Analytics Developer, Adobe.
• Data Science: R Basics, Harvard X.
• Confluent Fundamentals Accreditation, Kafka.
• Python Programming for Everybody, Coursera.
• Certified Digital Marketing Associate, Simplilearn.
Recognitions
- Most Valuable Player Award, Victoria's Secret
- Lowe's Excellence Award, Lowe's
- Spot Light Award, Allstate
- Rising Star, Cognizant
Publications
- IoT Integrated Pharma - Avenues for personalized services and more, 09/30/22, Experience League Community, Research Article
- Design and Control of a 3-Axis Cartesian Robot, 08/01/15, International Journal of Applied Engineering Research, Research Article
Timeline
Sr. Product Analyst
Victoria's Secret
05.2023 - Current
Sr. Adobe Analytics Developer
NextRow Digital
06.2022 - 02.2023
Principal Analyst
Citi Group
09.2021 - 05.2022
Digital Analytics Developer & Consultant
Lowe's India
12.2018 - 09.2021
Online Analytics Consultant
Allstate India
09.2017 - 12.2018
Programmer Analyst
Cognizant
09.2015 - 08.2017
Executive General Management Program -
IIM
M.Tech - Robotics
SRM University
B.Tech - Mechanical Engineering
Biju Patnaik University of Technology