Product Manager
Fynd
Mumbai
08.2022 - Current
- Leading end to end ownership of JioMart Digital electronics products for consumer electronics driving sales of ~400 cr per month.
- Prioritised incremental feature requirements for optimised growth and thereby driving revenue.
Developed product roadmaps and in depth PRDs to help guide the development of new products and product features. - Drafted presentations for internal review meetings and external events such as trade shows or conferences.
Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth. - Created prototypes and visual mockups by liaising and collaborating with designers.
- Led end to end ownership of driving the product and program management by working with an internal team of 20 engineers and external dependent teams of 60.
- Some of the key highlights
1. Identified a market opportunity for driving brand and org led offers by building offers engine which consisted of driving instant discounts, brand-partner led, coupons and promotions. These led to exclusive brand partnerships and an incremental growth in the revenue by 20%
2. Identified retailer and customer needs through feedbacks and surveys and integrated finance lenders like Jio Financing, HDBFS and different lender journeys giving end users to choose from flexible payment options.
3. Product Innovation: Taking in depth technical ownership of the feature requirements with the engineering team and built India's first standalone Value added Service in partnership with Zopper where the user can avail VAS like warranties, service plans on any of the products purchased irrespective of any platform. These led to an exclusive offering by JioMart Digital which gave a value to retailers to provide personalized VAS service and retain their customers.
4. Conceptualized FOFO store model and took pilot with 3 retail stores by building an end to end Point of Sale (POS) solution which eventually grew to 200+ thereby driving an additional revenue of monthly ~100 cr
5. Monitored industry trends and identified opportunities in re-furbished market and built an exchange product from 0 to 1 for exchanging old devices on smartphones which was the first in the JioMart Digital driving ~7L exchange phones every month.
