BHAVESH KHURANA
Area Sales Manager - WUP & UTK
Delhi
Summary
Driven Area Sales Manager with 4+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
20
20
years of professional experience
Work History
Area Sales Manager
GT – Uttrakhand & WUP
UP
04.2019 - Current
- Responsible for GT sales for Marico Ltd
- For Uttrakhand and WUP
- Responsible for achieving Primary and Secondary sales targets with growing ECO
- Managing sales team of 9 TSOs , 6 TSEs and 2 ADE with 44 Distributors
- Managing smooth operation of Logistics, Distribution, timely claim settlements of distributors, BTL activities for GT
- Managing enough inventory in Godown, and demand planning to ensure no loss of sales due to stock out situation
- Highlights and Achievements – Fastest Growing Depot in 2019 & 2022
- Awarded Best ASM for 2019
Associate Manager
Marico Ltd
01.2018 - 04.2019
- S one of the largest Fast Moving Consumer Goods company, with leadership in Hair oil & Edible
- Oil Category with the turnover of around 6000 Cr.., Implement assortment mix across channel/category/geography in the division
- Drive distribution for various brands / SKUs based on external benchmarks / internal opportunities
- Drive trade agendas across depots through the respective ASE
- Share market insigths with the DTMM & ASE teams & working with the DTMM to propose actions basis insights
- Drive offload & execution of instore Planograms across ASM teams
- Resolution of issues wrt Channel initiatives, Program, Trade etc
- Maximize Merchandizing oportunities & implementation of these proposals across the depots through the ASEs
- Drive NPLPs across the depots through the TSE team
- Provide inputs to the NPD taskforce in the areas of market realities, competitive context, schemes, channel insights
- Drive execution of program / ensuring program party delivery / elements execution
- Work with commercial team / audit agencies to ensure best in class program elements execution
- Communication of targets for program outlets to ASM, ADE teams
- Ability to conceptualise reports / dashboards that will help highlight issues / exceptions & provide solutions
- Participate in TSE JC reviews - highlighting challenges, areas of opportunties & agendas (focus)
Area Development Executive
Marico Ltd
Delhi
07.2014 - 12.2017
- NPLP/NPD Launch and Execution
- Activation and demand generation activities
- Program management – Bandhan ( Whole Sale Program ) , Rishta ( Retail Program
- Developmental Agendas – Sales & Distribution, Stockist engagement, Training to new stockists, Audits and Route optimization
- Training & Development
- Channel Growth & Volume Achievements
- Delhi has been the fastest growing Depot in the Country in 2015, 16
- Delhi has been the first depot to complete most of the NPLPs
- Top performing GT depot in Metro cites since April 15.
Territory Sales Executive- Modern Trade
Marico Ltd
Delhi
03.2011 - 07.2014
Territory Sales Incharge- Modern Trade
Britannia
08.2007 - 03.2011
Territory Sales Officer
Marico Ltd
08.2006 - 08.2007
Territory Sales Incharge
Parle Products Pvt. Ltd
07.2003 - 08.2006
Education
Graduate -
Well versed in computers applications like Ms Office
and Internet operations. ‘O’-level certification from DOEACC society. - undefined
Skills
B to B sales
undefinedTimeline
Area Sales Manager - GT – Uttrakhand & WUP
04.2019 - Current
Associate Manager - Marico Ltd
01.2018 - 04.2019
Area Development Executive - Marico Ltd
07.2014 - 12.2017
Territory Sales Executive- Modern Trade - Marico Ltd
03.2011 - 07.2014
Territory Sales Incharge- Modern Trade - Britannia
08.2007 - 03.2011
Territory Sales Officer - Marico Ltd
08.2006 - 08.2007
Territory Sales Incharge - Parle Products Pvt. Ltd
07.2003 - 08.2006
Delhi University - Graduate,
- and Internet operations.
‘O’-level certification from DOEACC society.,
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