BHAVYA DUA

• Leading the overall brand strategy and annual operating plan (AOP) for PizzaExpress India, ensuring alignment with business objectives and global brand standards.
• Overseeing annual brand calendar, campaign planning, and execution across digital, social, CRM, PR, partnerships, and in-store channels, ensuring cohesive brand presence.
• Leading digital and performance marketing initiatives across paid media, CRM, customer retention, and acquisition programs.
• Managing end-to-end media planning and buying across online and offline channels, optimizing investments to maximize reach and business impact.
• Driving strategic partnerships, brand collaborations, and alliance marketing initiatives to enhance brand visibility, customer acquisition, and engagement.
• Spearheading new store launches and local marketing initiatives, driving market expansion strategies while maintaining brand consistency across all touchpoints.
• Working closely with operations, finance, commercial, and leadership teams to drive revenue growth, customer traffic, and brand equity.

• Spearheaded multi-disciplinary marketing teams, mentoring internal talent and managing external agencies. This included establishing KPIs, implementing performance feedback processes, and ensuring brand-aligned, on-time campaign execution, ROI analysis vis-a Vis business goals.
• Orchestrated seamless cross-functional collaboration between marketing, design, operations, finance, and IT stakeholders, aligning strategic goals, timelines, and deliverables to support business objectives.
• Engaged directly with senior leadership, including the Managing Director, to deliver succinct performance updates, insights, and strategic recommendations.
• Managed end-to-end vendor and agency relationships, from contract negotiation to creative oversight, ensuring quality output, brand consistency, and efficient campaign rollout.
• Developed and executed integrated marketing strategies across digital, social, and offline channels, leveraging market research and competitive insights to enhance brand positioning and awareness.
• Designed and managed paid and organic digital campaigns, including Google Ads, Meta Ads, aligning content with engagement analytics to optimize reach and ROI.
• Orchestrated promotional initiatives, influencer collaborations, and events, enhancing the customer experience and driving loyalty through loyalty programs and special offers.

• Spearheading 360 degree marketing initiatives for Key dine-in brands like SOCIAL and Smoke House Deli for North India - Delhi NCR, Dehradun, Chandigarh & Indore market.
• Managed a team of 5, maintaining cross functional relationship and external stakeholders with all leading developers (DLF, Ambience, Pacific, IRIS etc)
• Local Restaurant marketing initiatives & Go-To Market strategies: Planning & Implementing regional campaigns, media-mix & media buying, Sustenance plans, PR outreach via influencers, KOLs, tactical activations like spot-offers, anniversaries, Bundle-offers etc with hyperlocal promotional interventions & delivered 2X-3X ROI in terms of NOBs and sales.
• Led & built various National campaigns, Special Menus, LTOs. Lead 12-15 store launches PAN INDIA additionally all key/New city launches - Kolkata Market & 50 Th SOCIAL- Hyderabad Market.
• Managed existing Cloud Kitchen brand - BOSS Burger, Launched premium North Indian Brand- Aflatoon by SOCIAL and relaunched Lucknowee.
• Analysis of weekly/monthly reports pertaining to outlet performance, revenue, NOBs etc.
• Coordinated with third-party aggregators for insights and implementation of new plans, and maintained brand aesthetics on all delivery & Dine-in platform.
• Partnership & alliances with brands for giveaways, engaged influencers for brand awareness, and conceptualized shoots for social media platforms.
• North India

• Planning Brand annual and monthly campaigns.
• Planning social media calendar for multiple brands/Clients.
• Creating brand identity and acting branding & marketing consultant for clients.
• Strategy & ideation for existing clients & new pitches.
• Setting up internal reviews and processes.
• Influencer Marketing plans based on client requirements.
• New Business Development & expanding publisher network.
• Noida

• Define and manage the brand communication strategy using a variety of media.
• Creating and managing promotional creatives to establish and maintain product branding.
• Develop accurate project priorities, schedules and execution of mass-media campaigns.
• Media Planning including TVC layouts, catalog development, radio, newspaper, OOH etc.
• Developing monthly/annual campaigns alongside main-line communication agency and parallel Digital agency.
• Preparation of Monthly & weekly marketing plans and reviews.
• Monitoring Market and competition and innovate as per.
• New Delhi

• Supported the Head of Marketing in developing and executing integrated marketing strategies aligned with business objectives, brand growth, and market expansion plans.

• Led marketing efforts for multiple outlet launches across North and West India, managing end-to-end launch planning, execution, and post-launch performance tracking.

• Developed and executed go-to-market (GTM) strategies for new store openings, including launch roadmaps, media planning, customer acquisition initiatives, and localized promotional campaigns.

• Coordinated with global and regional teams to ensure timely approvals, brand compliance, campaign alignment, and seamless execution of launch and marketing activities.

• Managed pre-launch, launch-day, and post-launch marketing activities, ensuring strong brand visibility, footfall generation, and customer engagement across all touchpoints.

• Planned and executed hyperlocal marketing initiatives, including local partnerships, community activations, influencer collaborations, events, outdoor advertising, and targeted digital campaigns to drive store awareness and traffic.

• Conducted market research and competitor analysis to identify consumer trends, market opportunities, pricing strategies, and insights that informed business and marketing decisions.

• Managed social media planning and content execution across platforms, driving brand awareness, engagement, and customer acquisition while maintaining brand consistency.

• Assisted in the creation, review, and optimization of marketing collateral, including website content, promotional campaigns, emailers, SMS communications, and in-store marketing materials.

• Executed CRM, email, and SMS marketing campaigns to increase customer retention, engagement, and product awareness through targeted audience segmentation and personalized communications.

• Maintained marketing databases and prepared performance reports, campaign analyses, and management presentations, providing actionable insights to key stakeholders.

• Collaborated cross-functionally with operations, merchandising, business development, agencies, and external partners to ensure successful campaign delivery and store launch execution.

• Planned, executed & managed marketing promotional events hosted by the company's marketing department, event / campaign planning and coordination external/third party alliances, & sponsorships.
• Developed relationships with internal & external brands and with other departments, ensured delivering brilliant basics in OOH implementation planning, communication and creative planning.
• Sourced advertising opportunities and placed adverts in the press or on the radio.
• New Delhi

• Developed sales strategies to maximize profits, worked on the intellectual deck preparation for campaign ideas with an innovative approach, & actively worked as a coordinating point for all the brands in the mall, along with relationships with key stakeholders, both internal and external.
• Planned and coordinated for communication-creative collaterals included, onground communication, OOH Communication, Newspaper Advertisements, Emailers and Campaign's Key creative for digital platforms.
• Managed Brand Vouchers, Sponsorships, Weekly review presentations and signage & voucher reports.
• Assisted with marketing plans, advertising, direct marketing and campaigns.
• Established working relationships and planned annual marketing calendar, recurred IPs, campaign planning, promotions and offers, alliances with 3rd parties like banks for offers and association to ensure continued patronage.
• Produced creative content, included videos and blog posts, ran social media channels, organized and attended events such as events, & sourced secure sponsorship.
• Ensured Brand coordination, contributed in marketing projects, developed a brand strategy, created content for online brand presence, & scheduled communications.
• Managing signage business for the mall.
• Saket, New Delhi