BHAWANA PATHAK
Gurgaon
Summary
Accomplished Category Manager with extensive experience in fashion, FMCG, and healthcare sectors. Proven track record of driving significant sales growth, enhancing brand portfolios, and executing successful marketing strategies. Expertise in supplier management, vendor negotiation, and cross-functional coordination. Demonstrated ability to boost category contributions and improve customer engagement through data-driven insights and strategic planning. Career goal: to leverage extensive experience in category management to drive innovative solutions and achieve sustained revenue growth.
Overview
16
16
years of professional experience
Work History
Category Manager (Fashion -Women Wear)
Reliance Retail
06.2025 - 02.2026
- Achieved 15% year-over-year sales growth by developing and executing women's wear category strategy.
- Negotiated with vendors to lower costs by 20%, enhance lead times by 505, and elevate quality standards by 30%.
- Boosted category contribution from 5% to 20% through targeted initiatives and strategic adjustments.
- Onboarded over 40 brands, increasing ethnic and winter wear selection by 50%.
- Utilized trends, customer insights, and sales data to plan seasonal assortments effectively.
Category Manager (FMCG- Homecare and Personal Care)
Reliance Retail
01.2022 - 06.2025
- Led a team of 5 category specialists to plan and launch over 10 marketing campaigns quarterly, achieving 20% improvement in customer engagement metrics.
- Managed Homecare and Personal Care portfolios with over 50 marquee brands, driving 200% GMS growth year-over-year.
- Launched over 300 new sellers for HPC category, enhancing portfolio selection by 400 times.
- Spearheaded seller engagement project, onboarding 10 new key D2C brand partnerships monthly, exceeding quota by 20%, contributing to 30% category growth.
- Restructured keywords on platform to enhance discoverability, resulting in 50 times increase in organic popularity scores.
- Facilitated successful seller onboarding into JioMart’s warehouses through cross-functional coordination, enabling addition of over 200 new sellers in first quarter.
- Crafted seasonal marketing programs focused on consumer engagement, producing twofold increase in site traffic and fourfold increase in overall revenue.
Marketing Manager
Becton Dickinson Healthcare
02.2019 - 01.2022
- Executed launch of two new products in India, enhancing market share by 25% and generating ₹25 lakh in incremental revenue.
- Implemented innovative marketing strategies, doubling order frequency from top-tier wholesalers and achieving consistent income exceeding ₹50 lakh quarterly.
- Achieved 25% year-over-year revenue growth, contributing an additional ₹100 crores for Diabetes care portfolio across India, Sri Lanka, and Bangladesh.
- Developed and implemented marketing programs to secure 37% market share leadership in pen needle portfolio through channel activation and targeted communication.
Marketing Manager
Tupperware India
05.2014 - 01.2019
- Contributed to launch of world's first liquid-tight rectangular lunch box, generating over $1 million in sales within one year.
- Developed innovative marketing program, recruiting over 2,000 women entrepreneurs as channel partners and achieving 120% sales growth.
- Established multimedia communication channels via mobile apps and social media, engaging over 20,000 distributors nationwide.
- Conducted need-gap assessments and opportunity mapping for successful product ideation and launches.
Asst. System Engineer (PMO lead)
Tata Consultancy Services
03.2010 - 05.2012
- Managed a team of 3 people as part of project management team for clients like Vodafone, Microsoft and for TCS processes.
Education
Master of Business Administration - Mareketing
IMT Ghaziabad
Ghaziabad, IN-UP2014
Bachelor engineering - Electrical engineering
RGPV
Bhopal, IN-MP2009
Skills
- Vendor management and negotiation
- Brand development and management
- Revenue growth strategies
- Category strategy development
- Strategic thinking
- Customer engagement strategies
- Data analysis and insights
- Campaign management
- Team leadership and coordination
- Product launch execution
Awards
- Employee of the month, Reliance Retail, Awarded for achieving an incremental revenue of INR 3.3 Cr. (2.5X CAGR) during Bestival sale, 2022-10-01
- Braveheart Agile Award, Becton Dickinson, Nominated for first virtual product launch during COVID
- Recognition at APAC level, Tupperware India, For pioneering the Kitchen Makeover Consultancy program. Also earned international acclaim & reached over 100,000 consumers
Timeline
Category Manager (Fashion -Women Wear)
Reliance Retail
06.2025 - 02.2026
Category Manager (FMCG- Homecare and Personal Care)
Reliance Retail
01.2022 - 06.2025
Marketing Manager
Becton Dickinson Healthcare
02.2019 - 01.2022
Marketing Manager
Tupperware India
05.2014 - 01.2019
Asst. System Engineer (PMO lead)
Tata Consultancy Services
03.2010 - 05.2012
Master of Business Administration - Mareketing
IMT Ghaziabad
Bachelor engineering - Electrical engineering
RGPV