Bhushan Bagkar
Mumbai
Summary
A curious marketing professional with 15+ years experience in managing brand portfolios specializing in integrated media solutions to deliver maximum client delight.
Seeking an opportunity with an organization of high repute that will accomplish both personal and professional goals and objectives.
Overview
16
16
years of professional experience
Work History
General Manager
Madison World
Mumbai
12.2022 - Current
- Deploying impeccable media strategies for brands through business & market analysis, consumer behavior understanding, and ensuring synergy between brand building & demand creation.
- Unlocking fresh & disruptive ideas to create impactful brand launches and a strong brand recall.
- Fostering relationships to maintain existing clients, while developing new relationships to attract potential clients.
- Guiding the team on the strategy to meet the client objective.
- Conceptualized partner/content day for multiple clients.
- Aimed at improving the overall product, work process, and financial KPIs for the agency to develop and implement strategies to increase revenue and profitability.
Business Director
Wavemaker
Mumbai
11.2021 - 11.2022
- Implemented business processes to streamline daily operations and increase efficiency.
- Strategic insights and recommendations backed by syndicated data yield business outcomes.
- Design a marketing/go-to-market approach to address key marketing challenges and opportunities, taking a full funnel approach. Focus on unlocking better ROIs where direct attribution can be mapped.
- Developing annual operating plans by building a brand roadmap, backed by strategic intelligence and data analysis, to enhance brand recall and relevance through relevant partnerships and associations.
- Presenting the client media overview, induction and market intelligence, brand campaign performance, and varied brand-relevant and cost-effective media Propositions.
Sr. Planning Manager to Account Director
Madison World
Mumbau
05.2015 - 10.2021
- Managing a 200+ crore portfolio across Perfume & Deo, Personal & Skin Care, Textile, Adhesive, Snacks, and Airline & Finance.
- Support in driving new businesses to help accelerate companies growth with winning 5 pitches during COVID
- Driving media partnerships & cross-selling on internal services without compromising on brand deliverables.
- Grooming and shaping team members to drive efficiency in output.
Planning Manager
Prachar Communication
Mumbai
12.2007 - 04.2015
- Key point of contact for the brand and media manager.
- Managed media planning and supervised implementation.
- Insights backed by extensive data mining of competitive intelligence.
- Ensured error-free campaign & market intelligence.
- Responsible for the development and execution of media plans, as well as overseeing the campaign tracking.
Education
MBA - Marketing
K. J. Somaiya Institute of Management
Mumbai03-2019
PGDM – Advertising & Media - Media
Garware Institute of Career Education & Developmen
Mumbai03-2015
Skills
- Integrated Media strategy and planning
- Analytical Thinking
- Problem Solving
- Commitment-oriented
- Cross-functional team collaboration
- Account Management
Affiliations
- Paraglider, Road tripper, Trekker & Home gardener
Languages
Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Accomplishments
• Silver and Bronze for Raymond white at Prime Time 2016
• Best Media Strategy (Silver): TEC at Maddy’s 2017
• Effective Use of Radio (Gold): Trouser Exchange at Golden Mike 2017
• Best Integrated Campaign (Silver): Techno stretches at Goa fest 2018
• Best Use of GEC Channel (Silver): Ceremonial at Prime Time 2019
• Best Use of GEC Sponsorship (Gold): Dhani at Prime Time 2021
Timeline
General Manager
Madison World
12.2022 - Current
Business Director
Wavemaker
11.2021 - 11.2022
Sr. Planning Manager to Account Director
Madison World
05.2015 - 10.2021
Planning Manager
Prachar Communication
12.2007 - 04.2015
MBA - Marketing
K. J. Somaiya Institute of Management
PGDM – Advertising & Media - Media
Garware Institute of Career Education & Developmen
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