BIDYUT SEN GUPTA
Chandigarh
Summary
Versatile Senior Executive successful at stepping into diverse positions and making immediate positive contributions. Proven track record in strategic planning, financial management and team leadership. Skilled at implementing operational improvements to drive productivity and profit growth.
Demonstrated abilities in fostering positive relationships with stakeholders, partners, and clients while delivering high-impact business results. Known for problem-solving acumen, innovative thinking, and strong communication skills.
Experienced in managing B2C, B2B, GT, MT, and Large Format Stores to drive profitable operations. Skilled in handling large datasets and extracting actionable insights for various workforce segments.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Vice President – Mobility Sales
Reliance Jio Infocomm Limited
Haryana
11.2014 - Current
- Established comprehensive sales and distribution operation from ground up. Build both indirect and direct customer acquisition channels successfully.
- Created strategies to lead a large team and achieve sales targets.
- Rolled out D2C initiatives for bolstering new customer growth.
- Implemented geographic information systems to streamline retail distribution and service delivery.
- Launched innovative business models JCA, JA, and D2C.
- Increased bottom line by transitioning full-time manpower to a variable workforce.
- Positioned Jio as the top company in CMS and RMS.
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
- Enhanced interdepartmental cooperation to boost project success.
- Developed incentive initiatives to boost employee motivation.
Regional Sales Manager – East
Sahara Q Shop Unique products Range Ltd.
06.2013 - 11.2014
- Drive business growth by developing Sales & Distribution Channels for all product lines
- Expand distribution network by appointing Franchisees / retailers / distributors in States of West Bengal, Orissa, Jharkhand, Bihar & Assam
- Implement Trade & Consumer Schemes to increase primary & secondary sales
- Review performance of Company sales force and Channel Sales Team periodically for improvement
Area Operations Head
Future Value Retail Limited (Big Bazar)
05.2010 - 06.2013
- Own the EBITDA & P&L targets for the Zone
- Develop Store wise unique plans to drive revenue & achieve EBITDA target in close coordination with Category teams
- Lead and manage a large team to achieve a combined annual turnover of 350 crs in FY 2012-2013 & EBITDA of 14% to Sales by steadily increasing ticket size, conversion and items per bill
- Focus on increasing consumption of private brands and drive targeted numbers across categories
- Successfully turned around 3 loss making Old Big Bazar Stores into EBITDA positive in FY 2011-2012
- Successful incubation of 3 new Big Bazar Stores
- Sustained the Sales growth and achieved profitability for the entire cluster of business (10 stores) with top-line of 350 crs
- & margin of 23%
- Managed employee attrition and special interest groups having direct impact on smooth Operations
Regional Channel Manager – East (Petro Retail & Solar Group)
Reliance Industries Limited
04.2004 - 05.2010
- Established a robust network of Reliance Petro Retail Outlets in East by appointing dealers under CODO and DODO formats in coordination with Territory, State, and Regional & National Teams
- Developed business guidelines and Investor Model for participation of Operators and Franchisees across formats
- Responsible for estimation of market potential, creation of revenue projections, tracking and evaluation of Sales & revenue across RIL Outlets
- Driving sales, customer acquisition, business tie-ups and Q & Q adherence measures
- Expanded the network by appointing 190 franchisees for petroleum retail operations as per network plan within 18 months
- Established 95 Retail Outlets within 8 months of initiation
Area Manager
Sify Limited
05.2003 - 04.2004
- Leading a team of 5 Territory Managers for opening Broadband Retail Chain of Outlets under the brand name of i-way across Bihar & Jharkhand
- Drive in-store roll out, store viability, footfall generation activities and bandwidth upgrade to ensure maximum profitability
- Pioneered the start-up of Sify i-way operations and broadband sales in Ranchi & Patna
- Competently established 15 i-ways in Ranchi within a span of 2 months
- Achieved monthly, quarterly and annual target along with Operations Excellence
Sr. Manager – Franchisee
STG International Limited
Kolkata
11.1999 - 05.2003
Area Business Head- Franchisee Support
Aptech Limited
Kolkata
01.1998 - 11.1999
McNally Bharat Engineering Company Limited
Dhanbad
10.1993 - 12.1997
Education
General Management Program for Working Executives (GMPE) -
IIM
Lucknow01.2013
Master of Business Administration - Marketing
Birla Institute of Technology
Mesra09-1993
Skills
- Financial Performance Management
- Sales and Distribution Management
- Growth planning
- Start-up Management
- Direct-To-Consumer Acquisition
- Store Operations Proficiency
- Large Group Supervision
- Strategic Business Development
- Sales Strategy Execution
- Training and mentoring
- Performance data analysis
Languages
- English
- Bangla
- Hindi
Personal Information
Date of Birth: 10/23/69
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Certification
- Thomas Profiling Assessment Methods - 2005
Timeline
Vice President – Mobility Sales
Reliance Jio Infocomm Limited
11.2014 - Current
Regional Sales Manager – East
Sahara Q Shop Unique products Range Ltd.
06.2013 - 11.2014
Area Operations Head
Future Value Retail Limited (Big Bazar)
05.2010 - 06.2013
Regional Channel Manager – East (Petro Retail & Solar Group)
Reliance Industries Limited
04.2004 - 05.2010
Area Manager
Sify Limited
05.2003 - 04.2004
Sr. Manager – Franchisee
STG International Limited
11.1999 - 05.2003
Area Business Head- Franchisee Support
Aptech Limited
01.1998 - 11.1999
McNally Bharat Engineering Company Limited
10.1993 - 12.1997
- Thomas Profiling Assessment Methods - 2005
General Management Program for Working Executives (GMPE) -
IIM
Master of Business Administration - Marketing
Birla Institute of Technology
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