Bijit Kumar Sarkar
Kolkata
Summary
Dynamic marketing professional with a proven track record at Bennett Coleman & Co. Ltd, excelling in team leadership and project management. Successfully developed strategies that enhanced brand visibility and drove revenue growth. Recognized for outstanding achievements, including multiple awards for sales excellence and effective cross-functional collaboration.
Overview
14
14
years of professional experience
Work History
Deputy Manager -Regional Trade Marketing East
Bennett coleman & co.ltd (The Times Of India)
Kolkata
04.2024 - Current
- Developed marketing strategies that increased brand visibility and customer engagement.
- Coordinated cross-functional teams to successfully execute promotional campaigns, ensuring alignment with brand objectives.
- Collaborated with sales teams to align marketing efforts with business objectives.
- Analyzed market trends to inform product positioning and messaging strategies.
- Oversaw budget allocation for marketing projects and resource management.
- Managed the design and production of promotional materials, such as websites and brochures.
- Organized trade shows and exhibitions to promote brand awareness.
- Planned events such as webinars or seminars to engage customers.
Assistant Manager
Bennett, Coleman & Co.Ltd (The Times Of India)
01.2014 - 03.2024
- Managed circulation sales for corporate clients and premium business schools, strengthening partnerships.
- Oversaw extensive market activities in central Kolkata, Salt Lake, and Newtown.
- Managed circulation operations across Tripura state.
- Coordinated events for trade sales partners, customers, and business partners to enhance engagement.
- Conducted market surveys and analyzed data for assigned territory, identifying new prospect markets.
- Generated revenue through sponsorship activities.
- Maintained customer relationships and resolved CRM issues.
- Received Champion of the Month in India from the All India Director in October 2017 and April 2020.
- Recognized as a Key Contributor for the year 2017 by the Zonal Head East for outstanding achievements.
Territory Sales Supervisory
Kansai Nerolac Paints Ltd
01.2012 - 01.2014
- Achieved Sales Man of the Year (2012-2013) from V P Marketing for exceptional sales results.
- Handled channel sales for South Kolkata territory, driving market reach and customer engagement.
- Expanded territory horizontally, creating new outlets to increase brand presence.
- Maintained customer relationships and resolved CRM issues, enhancing customer satisfaction and loyalty.
Education
MBA - Marketing
Techno India College
Salt Lake ,Kolkata01-2012
Bachelor of Science - Food Technology
Techno India College
Salt Lake ,Kolkata01-2010
All India Central Board of Secondary Education - Science
Central Model School
Salt Lake, Kolkata01-2006
Indian Certificate of Secondary Education -
Salt Lake English Medium School
Salt Lake ,Kolkata01-2004
Skills
- Project management
- Market analysis
- Cross-functional collaboration
- Team leadership
- Staff training
- Multitasking and organization
- Effective communication
- Written communication
- Poised under pressure
Disclaimer
I hereby declare that all the information provided above is true to the best of my knowledge.
Training
- Strive Towards Achieving Results (STAR)-I, Dale Carnegie & Associates, Inc, 06/01/17
- Strive Towards Achieving Results (STAR)-II, Dale Carnegie & Associates, Inc, 07/01/18
- Principals of business communication , Dale Carnegie & Associates, Inc, 10/04/26
- AI workshopand training , AIgnite 09/04/26
- Key Account Management, Dale Carnegie & Associates, Inc, 01/01/22
References
- Barmeshwar Choubey, Manager, Bennett Coleman & Co Ltd, 9836266411, Barmashewar.choubey@timesgroup.com
- Swati Sanyal Banik, Training & Placement Officer, Techno India, 9748457258, swati_sanyal@yahoo.com
Timeline
Deputy Manager -Regional Trade Marketing East
Bennett coleman & co.ltd (The Times Of India)
04.2024 - Current
Assistant Manager
Bennett, Coleman & Co.Ltd (The Times Of India)
01.2014 - 03.2024
Territory Sales Supervisory
Kansai Nerolac Paints Ltd
01.2012 - 01.2014
MBA - Marketing
Techno India College
Bachelor of Science - Food Technology
Techno India College
All India Central Board of Secondary Education - Science
Central Model School
Indian Certificate of Secondary Education -
Salt Lake English Medium School