Summary
Overview
Work History
Education
Skills
References
Certification
Portfolio
Timeline
BusinessDevelopmentManager

Binay Prakash Singh Yadav

Senior UI UX Specialist

Summary

Experienced designer specializing in intuitive user interfaces and engaging user experiences, emphasizing usability and visual appeal through wireframing, prototyping, and interaction design. Skilled in leveraging user research and usability testing to inform design decisions, ensuring seamless and impactful product interactions. Proven ability to translate complex requirements into user-friendly solutions that drive customer satisfaction and business success. Committed to staying at the forefront of industry trends and continuously refining skills to deliver innovative design solutions.

Overview

11
11
years of professional experience
5
5
Certifications

Work History

Senior UI UX Designer

Lowe's
03.2024 - Current
  • - Lead user-centric design for digital and in-store experiences, collaborating with product managers, engineers, and marketing teams to align designs with business goals, achieving a 25% increase in user engagement for Lowe's digital storefront.
  • - Manage and mentor a team of 14 designers, improving project efficiency by 40% through optimized workflows and Figma-based design systems.
  • - Conduct user research and usability testing to iterate on prototypes, ensuring intuitive and accessible interfaces.
  • - Proactively audit design debt, identifying and resolving usability issues to maintain high-quality standards.
  • Influenced product strategy by providing expert insights on user needs, market trends, and competitive analysis.
  • Delivered high-quality visual assets within tight deadlines, ensuring timely completion of projects without compromising on quality.

Senior UI UX Specialist

Annalect India (Omnicom Media Group)
12.2022 - 03.2024
  • - Directed creative strategy for digital and print campaigns for brands like Pedigree, Meta, Bacardi, BMW, and Nike, ensuring consistency and usability across platforms.
  • - Developed an in-house UI/UX team, reducing freelance dependency by 80% and streamlining design processes.
  • - Designed award-winning campaigns, including a BMW campaign that increased brand recall by 30%, using user feedback and behavioral data to inform iterations.
  • - Collaborated with developers and product managers to create end-to-end UI/UX solutions, integrating design standards and best practices.
  • Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
  • Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.

UI/UX Designer

Flatworld Solutions
03.2022 - 12.2022
  • Developed wireframes and prototypes to effectively communicate design ideas to stakeholders and team members.
  • Designed user flows, ensuring seamless transitions between different stages of the user journey.
  • Worked closely with marketing teams to align branding elements within the UI/UX design.
  • Developed interactive mockups using prototyping tools such as Sketch or Adobe XD for validation purposes before implementation phases began.

User Experience Designer

Glow Magic Events & Studio
01.2019 - 01.2022
  • - Led social media branding and promotions, increasing user engagement by 40% through visually compelling designs.
  • - Created prototypes and wireframes for event branding, ensuring alignment with client needs and user expectations.

Creative Designer

Veda
01.2016 - 2019
  • - Designed event branding and promotional materials, enhancing user experience and brand visibility through consistent visual design.

Graphic Designer

Park Hotels
01.2015 - 01.2016
  • - Developed marketing collateral for hospitality branding, focusing on user-friendly and visually appealing designs to support sales growth.

Education

Interaction Design

University of California San Diego
01.2025

B. Com - undefined

Sikkim Manipal University
01.2025

Advanced Diploma - Graphic Design & Multimedia

Lalani Computer Academy
01.2025

Skills

- Design & Creative: User Experience (UX) Design, User Interface (UI) Design, Visual Design, Interaction Design, Design System Development, Wireframing, Prototyping, User Research, Usability Testing, Information Architecture, Brand Identity Development

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References

Available upon request.

Certification

UI/UX Design Principles Certificate - Meta (2022)

Portfolio

Portfolio: Available upon request

Timeline

Senior UI UX Designer

Lowe's
03.2024 - Current

Senior UI UX Specialist

Annalect India (Omnicom Media Group)
12.2022 - 03.2024

UI/UX Designer

Flatworld Solutions
03.2022 - 12.2022

User Experience Designer

Glow Magic Events & Studio
01.2019 - 01.2022

Creative Designer

Veda
01.2016 - 2019

Graphic Designer

Park Hotels
01.2015 - 01.2016

B. Com - undefined

Sikkim Manipal University

Advanced Diploma - Graphic Design & Multimedia

Lalani Computer Academy

Interaction Design

University of California San Diego

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Binay Prakash Singh YadavSenior UI UX Specialist