Biswajit Chakraborty
Namsai
Summary
Dynamic marketing professional with over 11 years of extensive experience in sales, channel development, and customer management within the FMCG industry. Proven track record of driving year-on-year success and consistently achieving business growth objectives through strategic initiatives and effective relationship management. Expertise in leveraging market insights to develop innovative solutions that enhance customer engagement and optimize sales performance. Committed to delivering results that align with organizational goals and foster long-term partnerships.
Overview
7
7
years of professional experience
Work History
Sales Officer
ZYDUS WELLNESS PRODUCTS LTD.
Bongaigaon, India
09.2023 - Current
- Currently responsible for the business in an around Lower Assam, Meghalaya Part & Nagaland worth INR 70 Lakh monthly.
- Currently handling Direct Distributor (base town), Super Distributors, Pharma Distributors and driving sales team and generating business through them (Direct Distributor -02, Super Distributor- 04, Pharma Distributor - 3, Team Size - PSM - 4, DSR - 2 ).
- Monitor DB’s Investment i.e., ensuring ROI, Monitoring closing stock and ensuring stock hygiene.
- Trade marketing claims & stock Expiry claims settlement of channel partners.
- NPI launches – Analysis for new product launches and hence formulating one launch plan according to the industry trend.
- Identify Growth area/Opportunities in the categories, channels & territory and drive sales to increase market share.
- Ensuring Brand Availability, Visibility and Implementation of POP as per company’s policy
- Follow up execution on a daily basis by monitoring the Daily Productivity Report and driving the business by required inputs.
- BRAND PORTFOLIO –
- Complan, Sugarfree
- Glucon – D, Nycil Powder, Glucon- D RTD
- Everyuth Category.
Sales Officer
NUTRICIA INTERNATIONAL PVT LTD. ( DANONE )
Guwahati, India
01.2023 - 09.2023
- Currently responsible for the business in an around Guwahati, Nalbari & Manipur worth INR 55 Lakh monthly.
- Currently handling Direct Distributor (base town), Super Distributors, Pharma Distributors & Hybrid Distributor and driving sales team and generating business through them (Direct Distributor -2, Super Distributor- 2, Hybrid Distributor – 1, Pharma Distributor - 2, Team Size - ISR – 3, DSR – 3 ).
- Monitor DB’s Investment i.e., ensuring ROI, Monitoring closing stock and ensuring stock hygiene.
- Trade marketing claims & stock Expiry claims settlement of channel partners.
- NPI launches – Analysis for new product launches and hence formulating one launch plan according to the industry trend.
- Identify Growth area/Opportunities in the categories, channels & territory and drive sales to increase market share.
- Ensuring Brand Availability, Visibility and Implementation of POP as per company’s policy
- BRAND PORTFOLIO –
- DEXOLAC 1,2,3,4 &
- APTAMIL 1,2,3
- EASUM & PROTINEX
Business Development Executive
NIVEA INDIA PVT LTD
Upper Assam area & Nagaland, India
03.2022 - 12.2022
- Currently responsible for the business in an around Upper Assam & Nagaland worth INR 1.00 crore monthly.
- Currently handling Direct Distributor (base town), Super Distributors and driving sales team and generating business through them (Direct Distributor -3, Super Distributor- 1, Team Size - ISR – 1, DSR – 5 ).
- Monitor DB’s Investment i.e., ensuring ROI, Monitoring closing stock and ensuring stock hygiene.
- Trade marketing claims & stock Expiry claims settlement of channel partners.
- NPI launches – Analysis for new product launches and hence formulating one launch plan according to the industry trend.
- Identify Growth area/Opportunities in the categories, channels & territory and drive sales to increase market share.
- Ensuring Brand Availability, Visibility and Implementation of POP as per company’s policy
- Follow up execution on a daily basis by monitoring the Daily Productivity Report and driving the
- BRAND PORTFOLIO –
- NIVEA BLUE CREAM, BODY LOTION, SOFT CREAM, LIP BALM
- NIVEA MEN’S CATEGORY & WOMEN’S CATEGORY
Sales officer
FERRERO INDIA PVT LTD.
Tinsukia, India
11.2020 - 03.2022
- Currently responsible for the business in an around Tinsukia District, Dibrugarh District & Nagaland and some area of Arunachal Pradesh worth INR 75 Lakh monthly.
- Currently handling Direct Distributor (base town), Super Distributors and driving sales team and generating business through them (Direct Distributor -3, Super Distributor- 2, Team Size - PO – 3, DSR – 4 ).
- Monitor DB’s Investment i.e., ensuring ROI, Monitoring closing stock and ensuring stock hygiene.
- Trade marketing claims & stock Expiry claims settlement of channel partners.
- NPI launches – Analysis for new product launches and hence formulating one launch plan according to the industry trend.
- Identify Growth area/Opportunities in the categories, channels & territory and drive sales to increase market share.
- Ensuring Brand Availability, Visibility and Implementation of POP as per company’s policy
- Follow up execution on a daily basis by monitoring the Daily Productivity Report and driving the business by required inputs.
- BRAND PORTFOLIO -
- Kinder Joy ( Boys ), Kinder Joy ( girls ) & Tic tac
- Ferrero Roacher & Ferrero Roacher Moments
- Nutella
Territory Sales Representative
GlaxoSmithKline Consumer Healthcare Ltd.
Bongaigaon, India
01.2019 - 10.2020
- Was responsible for the nutrition business of the company in an around Lower Assam Rural, Meghalaya Rural & Guwahati Rural of Rs. 65 lakh monthly.
- Was looking after business of Rural Channel with team size of 7 USR(Urban Sales Representative).
- Looking after the business of Rural area of entire Lower Assam, Guwahati outerpart & Meghalaya with 191 RSD( Rural Sales Distributor).
- Ensuring brand availability, visibility & implementation of POP as per my company policy in my assigned Territory.
- Planning & achieving primary and secondary business with trade channel customers
- Constant coaching, feedback and mentoring of the Urban sales representatives and Distributor sales representatives through regular joint work.
- Drive NITY VILLAGE activity on monthly basis in Rural market to increase sales & develop availability & visibility of new product and existing Product of the Company.
- BRAND PORTFOLIO
- NUTRITION- Horlicks, Jr.Horlicks, Mother Horlicks,Women Horlicks, Lite Horlicks, Biscuite.
- OTC – Eno, Otrivin, Crocin, Timinic, Iodex.
- OHC – Sensodyne Brush & Paste
Education
Bachelor of Arts -
Krishna Kanta Handiqui State Open University
Bongaigaon, AssamHSLC - undefined
CBSE
Arunachal PradeshSSLC - undefined
CBSE
Arunachal PradeshSkills
- Client relationship management
- Product knowledge
- Sales expertise
- Sales presentations
Accomplishments
- RECEIVED TWICE WALL OF FAME AWARD AT ZYDUS
- BEST SO AWARD IN TGIF PROGRAMME AT EAST BRANCH, ZYDUS.
- NIVEA – THE GO- GETTER AWARD FOR KPI DRIVE
- GSKCH - Developing RSD( Rural Sales Distributor) channel in the key markets of NE- India (Guwahati outer ,Lower Assam & Meghalaya ).
Languages known
English
Hindi
Bengali
Assamese
Timeline
Sales Officer
ZYDUS WELLNESS PRODUCTS LTD.
09.2023 - Current
Sales Officer
NUTRICIA INTERNATIONAL PVT LTD. ( DANONE )
01.2023 - 09.2023
Business Development Executive
NIVEA INDIA PVT LTD
03.2022 - 12.2022
Sales officer
FERRERO INDIA PVT LTD.
11.2020 - 03.2022
Territory Sales Representative
GlaxoSmithKline Consumer Healthcare Ltd.
01.2019 - 10.2020
HSLC - undefined
CBSE
SSLC - undefined
CBSE
Bachelor of Arts -
Krishna Kanta Handiqui State Open University
BIKE RIDING, LISTENING MUSIC
I do hereby declare that the above mentioned statements are true as per my knowledge and belief.