Bodhisatwa Guha
Kolkata
Summary
Results-driven Zonal Sales Manager with over 22 years in the seed and agro-chemical industry, including 11 years at Syngenta. Currently leads Eastern India business for East West Seed India Pvt. Ltd. in Kolkata, demonstrating expertise in sales and market development within competitive markets.
Overview
1
1
Language
22
22
years of professional experience
Work History
Zonal Sales Manager East (India)
East West Seed India Pvt.Ltd.
Kolkata, India
07.2022 - Current
- Created and executed sales plan, achieving sales targets for designated geography.
- Executed strategic growth plan for designated geography, focusing on market share expansion.
- 3. Ensure the right people are available to deliver the business aspiration. Create a fully motivated & energised team.
- Supported National Manager in enhancing business contribution and profitability through improved forecasting and timely collection of payments.
- Delivered strong channel engagement and executed campaign plan alongside GTM strategy, driving effective business outcomes.
- Ensured demand generation activities were effectively executed through detailed campaign planning with the team.
- 7. Manage relationship with cross functional teams for support- Finance, Marketing, HR, Supply, PD, Production, QA etc.
- Developed market presence from grassroots level by engaging with local communities and stakeholders.
- Achievements - Operational
- Captured 70% MS in Pumpkin by robust & mass campaign within 3 years by EW 137, EW 238, Yield Pro, Leela, Nyra etc.
- Created a strong base of high value Okra by Ultimate & Upcoming brand Superstar.
- Created a strong base in bitter gourd by Pihu, Pakhi in 2 years.
- Established Green Thunder IGV 20 Mt. by second year.
- Convert low value segment to high value segment by our Okra Chameli in winter by 20 to 50 Mt. Within 4 yrs.
- Highest IGV contributor in Pan India.
- We have created strong growth 62 Cr. 90 Cr. Within the span of 4 years with CAGR growth of 10%.
- Strategic –
- Right People – Low attrition rate all pan India
- Right Product & Right Placement – Identify the right sowing window with staggered sowing through the geography & put the variety in right sowing window.
- Showcase the brand performance through Mega FD in PDs trial field, so we can save one year of IGV for faster establishment.
- Innovative Testimonial Campaign – Through Hoardings, Banner, Leaflet & Poster.
- Brand Selection by External Stakeholders.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Conducted regular performance reviews with sales team members, offering constructive feedback and career development advice.
- Analysed sales data to identify trends, forecast future sales, and adjust strategies accordingly.
- Identified and pursued new business opportunities in untapped markets, expanding company reach and influence.
- Developed and implemented innovative sales strategies, increasing market share and profitability.
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Developed innovative marketing campaigns to drive substantial sales.
- Provided regular reports to senior management on sales progress, challenges, and market insights.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
- Optimised sales methods to best acquire, develop and retain customers.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
Division Marketing Lead, East, Veg
Syngenta India
Kolkata, India
01.2022 - 06.2022
- Led Marketing Services for India, enhancing campaign effectiveness through strategic oversight and coordination.
- Acted as the primary contact for the Veg Marketing team and the India Sales & Campaign team, facilitating support for Marketing Services initiatives.
- 5. Explore & implement appropriate digital tools in Div. to improve sales force productivity and marketing effectiveness.
- 8. Coordinate collection, analysis and generation of market intelligence to support fact-based business decisions.
- 3. Explore options of innovation in media mix & communication approaches.
- 4. Capture the innovative communication approaches.
- 6. Support Marketing and Divisional Head on A&P tracking of A&P spend vs. budget
- 10. Develop a strong coordination with Asset, Divisional Campaign & sales team.
- 2. Managing end to end delivery of Promotional Inputs:
- Defined key responsibilities for project coordination.
- 9. Delivered training to our divisional team to enhance capabilities.
- 7. Support CRM Manager & Asset Team
- Outlined capabilities and organisational accountabilities for team success.
- Implemented new processes that streamlined workflows, contributing to more efficient project delivery.
Business Manger
Syngenta India
08.2014 - 12.2021
- 8. Create and Execute the Sales plan and deliver the sales target for the responsible geography.
- 9. Execute a plan for the growth of the responsible geography, increase the market share & lead growth.
- 10. Ensure the right people are available to deliver the business aspiration. Create a fully motivated & energized team.
- 11. Support the Divisional Manger in improving business contribution and profitable growth through the better forecasting & timely collection.
- 12. Deliver the strong channel engagement & campaign plan along with executing GTM strategy for effective business success.
- 13. Ensure the demand generation activities with the Team through excellent campaign plan- Like- FD, FTP etc.
- 14. Manage relationship with cross functional teams for support- Finance, Marketing, HR, Supply etc. 8.Developing Market from Grass Root Level.
- Documented significant achievements in sales growth and market expansion.
- Captured 40% MS in tropical cauliflower by robust & mass campaign within 3 Yrs by Monsoon Queen, CFL-1522.
- Created the strong base in bittergourd by Little Champ in one year.
- Established Ice Box watermelon in low management segment by our Okra OH-517 in winter.
- Convert low value segment to high value segment by our Okra OH-517 in winter.
- In ICS scenario my region has achieved highest Amistar-6.3 KI, Gramoxone (105 KI.) in East Division, Established the NPI Virtako (184 Mt.), Amistar Top (5 KI.) within a year.
- All veg business convert in cash from 2013 & still best DSO BU in East Division.
- For this quality & profitable business on 2017 my BU has achieved The Best Quality Business Award in India.
Territory Sales Manager
Syngenta India
02.2011 - 07.2014
- Role purpose:
- 1. Drive demand generation with focus on liquidation in the assigned area
- 2. Through field promotional activities such as pre-sowing & post-season campaigns.
- 3. Plan, track and Manage team of 5 Market Development Officers (MDO) and their activities
- 4. Actively manage relationships with Distributors and Retailers.
- 5. Focus on accurate and timely planning, placement, liquidation and collections.
- 6. Develop and maintain relationships with key influencers in the territory.
- 7. Inventory Management.
- Achievements:
- 1. When we faced challenges in Okra in 2011, we created a new sowing window (winter) & OP to Hybrid conversion in South Bengal by OH-597. Till now we are getting good revenue from OH-597.
- 2. In ICS scenario within 2 years our territory has grown 3 cr. to 6.5 cr. with zero OD. Established lots of CP & Veg Brands - Amistar, Pegasus, Gramoxone, Score TO-1195, TO-1458, OH-597 etc.
Marketing Executive Vegetable
Shriram Bioseed Genetics (A Division of DCM Shriram Ltd)
09.2010 - 01.2011
- Key Responsibilities:
- Demand Generation & Sales
- Managed a team of 5 sales reps. to deliver monthly business targets.
- Achievement:
- Till date Highest Seller of Avantika in W.B.
Marketing Executive
ADAMA Ltd.
09.2009 - 09.2010
- Key Responsibilities:
- Demand generation & Brand Promotion
- Managed a team of 5 sales reps. to deliver monthly business targets.
- Achievement:
- Established A New Organization in our Territory
- Highest Seller of Tricyclonazole & other generic molecule.
Asst. Sales Officer
JK Agri Genetics Limited
04.2006 - 09.2009
- Key Responsibilities:
- Demand Generation & Sales
- Managed a team of 4 sales reps to deliver monthly business targets.
- Achievement:
- In my tenure established of Okra JK045, JKOH-6166.
- Initiated OH-7132 in my territory, it has become one of the popular Okra Hybrids in the Seed Industry.
Agri Sales Representative
Godrej Agrovet Limited
12.2004 - 12.2005
- Responsibilities:
- Demand Generation & Sales.
- Achievement:
- Established their Growth Promoter in assigned territory.
Education
Master's degree, M.Sc.(Ag.) - Seed Sc. & Technology
Calcutta University
Kolkata01-2004
Bachelor of Agriculture - B.Sc. Agriculture
VBS Purvanchal University
Jaunpur, UP01-2002
W.B.C.H.S.E. Higher Secondary - Agricultural Science
01-1998
W.B.B.S.E. Madhyamik -
01-1996
Skills
- Demand generation
- Sales strategy
- Go-to-market strategy
- Channel management
- Sales analysis
- Market Analysis
- Market intelligence
- Cross functional coordination
- Agribusiness
Personal Details: –
Languages Known: English, Hindi & Bengali.
Hobbies and interests
- Travelling
- Creative & Innovative thinking followed by implementation
- Risk Taking Capabilities
Websites, Portfolios, Profiles
https://www.linkedin.com/in/bodhisatwa-guha-25703853
Honors & Awards
- Best Campaign Award - Syngenta India, 2012
- Zonal Best Sales Award - Syngenta India, 2014
- Highest Sales Achiever, NPI Launch Award - Syngenta India, 2014
- Highest NPI Business, Max Veg Award - Syngenta India, 2016
- Highest Sales in Veg, The Best Quality Business Award in India. - Syngenta India, 2017
- Best Campaign Team Award - Syngenta India 2018
- ZSM of The Year 2025 – East West Seed India
Disclaimer
Date: 09.10.2026 Place: Kolkata. Bodhisatwa Guha.
Personal Details: –
Father's Name: Mr. Manash Mohan Guha.
Timeline
Zonal Sales Manager East (India)
East West Seed India Pvt.Ltd.
07.2022 - Current
Division Marketing Lead, East, Veg
Syngenta India
01.2022 - 06.2022
Business Manger
Syngenta India
08.2014 - 12.2021
Territory Sales Manager
Syngenta India
02.2011 - 07.2014
Marketing Executive Vegetable
Shriram Bioseed Genetics (A Division of DCM Shriram Ltd)
09.2010 - 01.2011
Marketing Executive
ADAMA Ltd.
09.2009 - 09.2010
Asst. Sales Officer
JK Agri Genetics Limited
04.2006 - 09.2009
Agri Sales Representative
Godrej Agrovet Limited
12.2004 - 12.2005
Master's degree, M.Sc.(Ag.) - Seed Sc. & Technology
Calcutta University
Bachelor of Agriculture - B.Sc. Agriculture
VBS Purvanchal University