Preeta Roy
Noida
Summary
Dynamic marketing professional with a proven track record at EBSCO Information Services, excelling in product marketing and demand generation. Spearheaded campaigns that generated 800+ qualified leads annually, leveraging SEO and email automation. Adept at cross-functional collaboration and performance analytics, driving significant growth in audience engagement and brand visibility.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Manager (India & South Asia)
EBSCO Information Services
04.2021 - Current
- Built and scaled the India product marketing function from scratch, driving region-wide GTM, demand generation, and product-focused campaigns.
- Generated 800+ qualified leads annually, increasing lead volume by 50-60% YoY through optimized multi-channel marketing.
- Boosted audience engagement by 60% via segmentation-based email automation, A/B testing, and targeted nurture workflows.
- Executed 10-15 GTM campaigns per year, including webinars, product launches, customer education initiatives, and regional events - driving higher demo requests and pipeline growth.
- Developed product messaging, positioning, and value propositions aligned with global PMM teams, strengthening product storylines for India & South Asia.
- Increased product usage, trial sign-ups, and sales pipeline contribution through persona-based content, sales enablement materials, and conversion-focused campaigns.
- Owned performance analytics - tracking MQLs, SQL progression, CPL trends, and campaign ROI to optimize spend and targeting.
- Streamlined vendor management for marketing materials, gifting, digital signage, and event collateral.
- Recognized by global leadership for contributions to regional product marketing and campaign success.
Content Manager
Ganlax Tanpri International Pvt. Ltd.
08.2020 - 03.2021
- Increased organic visibility through SEO-focused content strategy, keyword-rich blogs, and optimized editorial planning.
- Managed content calendars across blogs, videos, and social media platforms.
- Conducted market and competitor research to inform content frameworks.
- Managed writers, freelancers, and interns to maintain content quality.
Freelance Web Content Writer
01.2015 - 07.2019
- Delivered SEO-driven web content for SaaS, technology, lifestyle, and education brands.
- Improved client search visibility through keyword research, content audits, and optimized copywriting.
- Developed brand messaging, tone of voice, and content structures for early-stage businesses.
Education
M.A - English
ARSD College, Delhi University
New Delhi08-2020
BJMC - Journalism & Mass Communication
Maharaja Agrasen Institute, IP University
Delhi03-2017
Higher Secondary - PCM
Kendriya Vidyalaya
New Delhi03-2014
Skills
- Product Marketing
- Go-To-Market (GTM)
- Demand Generation
- Digital Marketing
- Content Strategy
- SEO/SEM
- Email Automation
- Lifecycle Marketing
- Lead Generation
- Campaign Management
- ABM Campaign
- Competitive Analysis
- Brand Messaging
- Webinars & Events
- Performance Analytics
- Cross-Functional Collaboration
Links & Portfolio
https://www.linkedin.com/in/preeta-roy-277aa0106
Tools
Marketo, Brevo, Hootsuite, Workfront, Adobe Suite, Google Analytics, Microsoft Office, Drupal, UTM.io
Certification
- HubSpot Digital Marketing
- UpGrad Email Marketing
- Marketing Automation (Great Learning)
Languages
- English
- Hindi
- Bengali
Achievements
- Published poetry book 'In The Autumn of Words'
- Byline in Millennium Post Newspaper
Timeline
Marketing Manager (India & South Asia)
EBSCO Information Services
04.2021 - Current
Content Manager
Ganlax Tanpri International Pvt. Ltd.
08.2020 - 03.2021
Freelance Web Content Writer
01.2015 - 07.2019
M.A - English
ARSD College, Delhi University
BJMC - Journalism & Mass Communication
Maharaja Agrasen Institute, IP University
Higher Secondary - PCM
Kendriya Vidyalaya