Hitesh Gurtu
Kolkata
Summary
Experienced management professional with 19 years in diverse project environments, specializing in marketing and business management. As Head of Marketing at Linde India Limited, successfully led multiple large-scale projects, ensuring timely and quality execution. Expertise in project planning, contract review, and cost evaluation techniques. Recognized for strategic thinking and effective teamwork in high-pressure situations.
Overview
20
20
years of professional experience
Work History
Head of Marketing- South Asia
Linde India Limited
Kolkata
12.2017 - 08.2025
- Developed marketing strategies to enhance brand visibility and market reach.
- Managed comprehensive market research to identify emerging trends and opportunities.
- Analyzed competitor activities to inform strategic decision-making processes.
- Analyzed customer feedback to identify areas of improvement in existing products or services.
- Developed partnerships with other organizations in order to expand reach into new markets.
Business Manager
Linde India Limited
Kolkata
05.2015 - 12.2017
- Managed P&L for packaged industrial gases, driving operational improvement from -1% to +15%.
- Ensured safety in cylinder supply chain operations, overseeing all aspects of sourcing and delivery.
- Cultivated client relationships to enhance customer experience and streamline fixed and variable cost management.
- Spearheaded price-cost recovery initiatives while managing cylinder asset performance and investments.
- Executed business strategy for new investments, contributing to product pricing and promotional strategies.
- Led training initiatives for direct and indirect headcounts, enhancing team capabilities and performance.
- Oversaw credit control and receivables management, achieving reductions in DSO and high aging outstanding accounts.
National Product Manager
Linde India Limited
Kolkata
09.2012 - 05.2015
- Analyzed overall operations to enhance existing products, focusing on cost reduction and market trends.
- Managed product lifecycles, including feasibility studies, development, integration, testing, and delivery.
- Evaluated potential partner relationships to expand Bulk product portfolio offerings.
- Developed product positioning and messaging to distinguish offerings in the market.
- Led planning initiatives for Re-filler Business and Merchant ASU amid crises.
- Enabled sales by communicating product value propositions and creating supporting sales tools.
- Prepared product forecasts and monitored inventory levels, ensuring alignment with production timelines.
Product Manager
Linde India Limited
Kolkata
01.2009 - 08.2012
- Streamlined product sourcing processes for timely delivery of Special Gases & Chemicals (SPC).
- Developed multiple supply sources for SPC products, achieving significant cost reductions.
- Created a user-friendly pricing model that enhanced accuracy and clarity.
- Analyzed customer and competitor markets to drive acquisition and retention of new business.
Senior Project Engineer
Linde India Limited (formerly BOC India Limited)
Kolkata
08.2005 - 01.2009
- Executed project creation and management, conducting cost-benefit analyses for task development.
- Established credibility and fostered relationships with stakeholders at various levels to ensure alignment and transparency throughout projects.
Education
Accelerated Competency Enhancement Programme -
IIMC (Indian Institute of Management Calcutta)
Digital Marketing - Executive Education
Colombia Business School, EMERITUS Institute of Management
B.E. Mechanical -
PDVVP COE
Skills
- Quality leadership
- Pricing strategies
- Deadline driven
- Go-to-market strategy development
- Project management
- Strategic marketing
- Marketing plan development
- Enthusiastic team player
- Creative problem solving
- Customer relationship management
- Product marketing
- Strategic planning
Accomplishments
- 2014, Country Excellence Award: Passion to Excel – part of 1290 TAR exercise team, Linde India Limited
- 2016, Country Excellence Award: Passion to Excel – part of India Argon Sales Team, Linde India Limited
- 2016, RSE Excellence Award: Passion to Excel – part of India Argon Sales Team, Linde India Limited
- 2016, Executive Course on DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS, Colombia Business School, EMERITUS Institute of Management
- 2016, Executive Course under (Linde ACE) Accelerated Competency Enhancement Programme for high potential talent, IIMC (Indian Institute of Management Calcutta)
Personal Information
Date of Birth: 12/19/78
Languages
- English
- Hindi
- Bengali
Timeline
Head of Marketing- South Asia
Linde India Limited
12.2017 - 08.2025
Business Manager
Linde India Limited
05.2015 - 12.2017
National Product Manager
Linde India Limited
09.2012 - 05.2015
Product Manager
Linde India Limited
01.2009 - 08.2012
Senior Project Engineer
Linde India Limited (formerly BOC India Limited)
08.2005 - 01.2009
Accelerated Competency Enhancement Programme -
IIMC (Indian Institute of Management Calcutta)
Digital Marketing - Executive Education
Colombia Business School, EMERITUS Institute of Management
B.E. Mechanical -
PDVVP COE
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