Kushaldeep Singh Bakshi
Bangalore
Summary
Strategic marketing and growth leader with 16+ years of experience driving sustainable growth through market insights, product and service marketing, brand building, and market development. Proven in leading high-performing teams and executing impactful go-to-market strategies.
Overview
17
17
years of professional experience
Work History
Head of Service Marketing and Education Solutions Business Manager, South Asia
GE Healthcare
Bangalore
09.2024 - Current
- Part of a $180Mn business with more than 35,000 customers and more than 120,000 installed base of Imaging, Ultrasound and Critical Care equipment.
- As Service Marketer, responsible for conceptualising and executing key B2B and B2C customer interactions for seamless service experience across all Imaging, Ultrasound and LCS customers through brand advocacy, online and offline Marketing campaigns, perception building, NPIs and ensuring ease of doing business through e-commerce.
- As business manager for Education Solutions business, responsible for launching and executing training & upskilling programs for Healthcare Professionals with intent to improve customer satisfaction and brand trust.
Marketing Manager, Services and Education Solutions, South Asia
GE Healthcare
Bangalore
01.2023 - 08.2024
- As Service Marketer, responsible for executing key B2B and B2C customer interactions for seamless service experience across all Imaging, Ultrasound and LCS customers through brand advocacy, online and offline Marketing campaigns, perception building, NPIs and ensuring ease of doing business through e-commerce.
- As Education Marketeer, work with governments, clinicians, private operators, and NGOs to deliver valuable training and up-skilling solutions aimed at improving outcomes for health systems and patients.
Marketing and Growth Leader, Services, South Asia
GE Healthcare
Bangalore
04.2019 - 01.2023
- As Service Marketer, responsible for executing key B2B and B2C customer interactions for seamless service experience across all Imaging, Ultrasound and LCS customers through brand advocacy, online and offline Marketing campaigns, perception building, NPIs and ensuring ease of doing business through e-commerce.
- As Growth Leader, responsible for identifying strategic areas and testing out various disruptive solutions to positively impact the business, end to end responsibility to conceptualize, realize and stabilize new service offerings and programs with comprehensive go to market strategy after thorough need gap, competitiveness and scenarios analysis.
Product Marketing Leader, Life Care Solutions, South Asia
GE Healthcare
Bangalore
04.2014 - 03.2019
- A $40Mn business with critical care product portfolio including Anesthesia, Ventilators, Patient Monitors, Maternal & Infant Care and Cardiology.
- Led planning and execution of various customer engagement, brand promotion and lead generation, high value 360 integrated conventional, digital and clinical marketing campaigns.
- Responsible for defining ‘Go to Market’ strategy, launching NPIs, managing KOLs, initiating market research, analyzing market trends & recommending business insights and redefining product mix to help LCS business grow sustainably.
- Executed a comprehensive campaign around Prematurity Awareness- Social media/webinars, tech talks, PR and on ground activities.
Marketing and Sales Specialist, Patient Care Solutions, South Asia
GE Healthcare
Bangalore
08.2011 - 03.2014
- Executed various marketing campaigns for the Patient Care Solutions (PCS) India - A $15Mn business in South Asia.
- Key member in the formation of the primary channel team.
- Successfully launched Lullaby Warmer Prime- A baby warmer made in India for the world.
- Conceptualized and executed “Zero is the new hero” campaign, aimed at reducing infant mortality to Zero.
Marketing Consultant, Central Marketing, India
GE Healthcare
Bangalore
04.2010 - 07.2011
- Responsible for strategic planning and execution of brand management events for India region.
- Functioned as key custodian of marketing budget and was responsible for project conceptualization, program KPIs measurement, branding exhibits basis guidelines and vendor management.
- Ensured good brand presence at all National, State and Local events participated by the company.
- Worked with various cross functional teams to execute company led events successfully.
Sr. Executive
Wizcraft International
Bangalore
03.2009 - 03.2010
- Production of large-scale corporate and mega entertainment events right from conception to completion.
- Planned and executed several product launches, conferences, exhibitions and promotions for various brands across industries.
Education
Executive General Management Program -
INDIAN INSTITUTE OF MANAGEMENT, BANGALORE
Executive MBA - Marketing
NARSEE MONJEE INSTIUTE OF MANAGEMENT STUDIES
BangaloreMBA - Marketing
INDIAN SCHOOL OF MANAGEMENT AND STUDIES
Hyderabad03-2010
Bachelor of Science - Biotechnology
St. JOSEPH’S COLLEGE
Science -
CATHEDRAL PREUNIVERSITY COLLEGE
Skills
- Strategic Marketing
- Launching new initiatives and offerings
- Market Analysis
- Business Development
- Product Marketing
- Brand Building
- Go-to-Market Strategy
- Customer Engagement
- Go to market strategy
- KOL development
Languages
English
First Language
Hindi
Proficient
C2
Punjabi
Proficient
C2
Timeline
Head of Service Marketing and Education Solutions Business Manager, South Asia
GE Healthcare
09.2024 - Current
Marketing Manager, Services and Education Solutions, South Asia
GE Healthcare
01.2023 - 08.2024
Marketing and Growth Leader, Services, South Asia
GE Healthcare
04.2019 - 01.2023
Product Marketing Leader, Life Care Solutions, South Asia
GE Healthcare
04.2014 - 03.2019
Marketing and Sales Specialist, Patient Care Solutions, South Asia
GE Healthcare
08.2011 - 03.2014
Marketing Consultant, Central Marketing, India
GE Healthcare
04.2010 - 07.2011
Sr. Executive
Wizcraft International
03.2009 - 03.2010
Executive General Management Program -
INDIAN INSTITUTE OF MANAGEMENT, BANGALORE
Executive MBA - Marketing
NARSEE MONJEE INSTIUTE OF MANAGEMENT STUDIES
MBA - Marketing
INDIAN SCHOOL OF MANAGEMENT AND STUDIES
Bachelor of Science - Biotechnology
St. JOSEPH’S COLLEGE
Science -
CATHEDRAL PREUNIVERSITY COLLEGE