Brijendra Pratap Singh
Senior Manager- Strategy & Planning
Bengaluru
Summary
Proactive Senior Manager successful at overseeing Business Operation for Quick Commerce, Food Market place and Supply Chain Management functions with 20 employees and 4 front-line managers to achieve demanding goals. Successful at creating cohesive, results-orientated teams by setting clear policies and vision. Prepared to leverage 7+ years of experience in e-commerce to take on growth-orientated position with room for advancement. Skilled in cross-functional collaboration. Able to optimize processes and communication and drive results in Business and Operation areas. Dedicated to continuously improving professional knowledge and business operations by applying top-notch Planning and Strategy skills.
Overview
9
9
years of professional experience
Work History
Senior Manager, Strategy
Swiggy
08.2025 - Current
- Head entire SnO channel to source riders or Swiggy + Instamart + Bolt + Snaac.
- Work with finance to align on P&L of referral channel.
- Manage key accounts directly. Head a team of 4-5 KAMs who in turn manage end to end agency and 3rd party relationships for 25+ vendors on a daily/ weekly basis.
- Managed to increase the L2P by 2% which led to increase in 2k riders payment.
- Managed to increase the riders' reliability by 5%, which led to an increase in 1k riders FOD.
- Build internal tool for OSP team to increase the TCs productivity from 60% to 75%.
Senior Manager
Oorjaa Tech
04.2024 - 07.2025
- Reporting to Founder, helping Oorjaa rise from 0 to 1.
- Involved in planning and strategy for achieving over 100 crore in annual revenue.
- Acquired BB, Tata Digital, Croma, LOTS, Blinkit etc as clients which enabled 3+ cr in MRR.
- Involved in building a dashboard for CT and Vendor for smoother operations.
- Created an AOP at organization level and conducted the event for wider audience.
- Bridging the gap between Co-Founders and the ground team with respect to growth and operational activities.
- Involved in stakeholder management with clients like Myntra, Flipkart, Walmart, BB, Tata Digital, Croma, LOTS, Blinkit, Zepto etc.
Senior Manager, Strategy
Blinkit
03.2023 - 04.2024
- Program managed stakeholders from Director to VP level influencers across verticals
- Reduced mid-mile cost by 2 crore within 3 months, which resulted in overall CPO improvement.
- Introduced cross utilization of mid-mile vehicles which helped reduction in overall cost from 600+ to 450 vehicles
- Reduced overall in transit damage of products from ~30k average to ~20k per day
- Moved overall metrics from 80% to 95% which includes check-in, transit time, schedule dispatch time etc
- Played a pivot role in building BT app and Cost Management tool for driver and ongoround team with the help of product manager and tech team
- Scaled team size from 3 members to 10 members within 5 months
- Program managed projects procurement sync, bottleneck, DN shortages, mid mile vehicles utilization etc
Manager- Business Planning & Strategy
Swiggy
02.2018 - 03.2023
- P&L owner for cities across Odisha, Haryana, West Bengal and Bihar
- Responsible for supply and operational excellence, business strategy, consolidation, target setting and execution, consumer, delivery and restaurant partner experience; as well as designing performance & penalty metrics for franchise partners to track performance, identifying and executing new avenues of expansion at area, zone and city level
- Established the partner team from on-ground to senior management level
- Grew the portfolio by 250% in just 6 months to 8000 orders
- 100% city serviceability during lockdown
- Achieved 126% GMV post covid compared to pre-covid
- Launched Alcohol delivery in 5 cities with RPO of INR 112/-.
- Restructured the partner team to reduce inefficiencies, identified KRAs and KPIs of partner resources and set up cadence for reviews to gauge performance and weed out non-performers, reducing indirect costs per order from INR 7 to INR 3.5
- Spearheaded rigorous acquisitions of new and legendary restaurants to establish competition parity and reduced the number of competition exclusive restaurants by 85%
Business Development Associate
BYJU'S
05.2016 - 01.2018
- Utilized expertise in commercialization and process development strategy, consistently delivering growth against business targets
- Maintained up-to-date, comprehensive CRM systems, aiding sales lifecycle monitoring and progression
- Pitched and presented innovative campaigns to new and existing clients for enhanced profit opportunity
- Researched prospective clients and developed and executed cold call lists
- Revenue generation, transition and delivery of BYJU'S Classes Tablet products
- Generated over 158k dollar revenue
Education
MBA - Marketing
Narsee Monjee Institute of Management Studies
12.2023
BBA - Marketing
Ness Wadia College of Commerce
05.2016
Skills
Strategy
Influence
Execution
Vision
Team Builder
Product strategy
Pricing strategy
Portfolio management
Problem-solving
Team leadership
Operations management
Decision-making
Verbal and written communication
Supply chain management
Accomplishments
- Achieved three promotions within four years, showcasing consistent excellence and growth.
- Was awarded as League of Champion for delivering highest impact in Swiggy in JAS 21.
- Won 2 internal competition in Swiggy at organization level.
- Core Member of Official Liverpool Supporters Club, Pune.
Toolsused
- PowerBi
- MS Office (Sharepoint, Word, Powerpoint, Excel)
- Zoho
- Freshdesk
- Jira
Timeline
Senior Manager, Strategy
Swiggy
08.2025 - Current
Senior Manager
Oorjaa Tech
04.2024 - 07.2025
Senior Manager, Strategy
Blinkit
03.2023 - 04.2024
Manager- Business Planning & Strategy
Swiggy
02.2018 - 03.2023
Business Development Associate
BYJU'S
05.2016 - 01.2018
BBA - Marketing
Ness Wadia College of Commerce
MBA - Marketing
Narsee Monjee Institute of Management Studies
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