Salesforce
Senior Business Analyst
As a pivotal resource, my analytics expertise significantly impacted Xiaomi India's business performance.
Worked on:
Management dashboard | Phones
Drove business KPI like Sellin, sellthru, sellout, activation, second activation and inventory for both online and offline channel distribution.
DWM Project (Festive season project) | Phones
Built and worked day on day tracking and strategy analysis of sales and zones performance during Diwali festive period
TV Category Leadership :
Management dashboard | TV
Drove analytics for Xiaomi India's TV category, contributing to market leadership.
Provided critical insights into market trends, consumer behavior, and competitive positioning.
Online to Offline Scalping Analysis:
Tracked and analyzed online-to-offline scalping trends, identifying key patterns and implementing mitigation measures.
Evaluated the impact on offline channel inventory and proposed strategic solutions.
Sales Performance and Inventory Management:
Engineered intuitive dashboards for day-to-day sales metrics and comprehensive inventory management.
Enhanced decision-making with real-time insights and automated alerts for stock replenishment.
Customer Churn and Acquisition Analysis:
Developed robust dashboards using Facebook Analytics to analyze customer churn and refine acquisition strategies.
Extracted insights to enhance customer retention initiatives and targeted campaigns.
IDC Research Data dashboard and analysis:
Quarterly analysis of research reports of TV markets and competition analysis. To forecast KPI like market size increment, market share of Xiaomi and competition, Annual revenues and business volumes
Key Skills
- Worked effectively in fast-paced environments.
- Organized and detail-oriented with a strong work ethic.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
Technical Skills:
Spark SQL/ Advance SQL, Power BI, Tableau, Advance excel, Microsoft suit, Python