Naina Agarwal

• Using Freshworks software help our customer drive digital transformation to rethink and reimagine the customer experience and employee engagement across all channels of their business

• Responsible for developing and strategically managing profitable relationship with Freshworks certified partners within a geographical defined region (ASEAN)

• Manage recruitment and on-boarding of new channel partners (GSI, SI, Resellers, Digital Transformation Agencies)

• Engage and manage vendor programs and relationships to drive partnership goals and sales opportunities (e.g., direct sales, sales engineers, channel marketing)

• Manage channel pipeline and forecast reporting and track progress through the sales cycle

• Review and advise partners on sales responses for RFIs/RFPs

• Experience in collaborating business with OEM’s (AWS, Google, MS’s)

• Secure ongoing partner preference and investment in supplier relationships and offerings; grow the supplier’s share of mind and share of wallet within the partner organization

• Sales management and business development of ‘TOP 25’ partner account

• 92 % to 120 % quarterly attainment (FY2021)

• Recipient of ‘Top Performing Channel Sales Manager’ in H1 2021

• Qualified leads by scheduling introductory discovery meetings and calls.
• Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
• Collaborated with sales, marketing and other internal teams to meet shared goals.
• Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
• Maintained thorough records of prospective client contacts and interactions in CRM.
• Liaised with external stakeholders to form strategic partnerships with prospective clients.
• Developed deep understanding of customer needs, priorities and pain points to deliver customized service.

• Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
• Set, enforced and optimized internal policies to maintain responsiveness to demands.
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
• Partnered with upper management in executing functional strategies and reporting capabilities.
• Functioned as point of contact for project administrators and managers focused on timely and successful completion of full lifecycles of assigned projects.

• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Onboarded new customers efficiently by developing database listings, uploading information and defining related lists.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
• Implemented successful marketing and promotional strategies worth over $5000 in yearly revenue.
• Developed consumer-tailored print marketing materials for targeted distribution.
• Planned and coordinated logistics and shipment of materials for attendees of trade shows.
• Built and improved customer engagement plans, boosting conversion rates 72%.
• Orchestrated and implemented re-branding of CSR, ZINC, Iron Ore department to improve sales and maximize effectiveness.
• Created 5 marketing campaigns, which resulted in 50% increase in revenue.

• Reviewed project specifications and designed technology solutions that met or exceeded performance expectations.
• Installed and configured software applications and tested solutions for functionality.
• Orchestrated efficient large-scale software deployments.
• Explained highly complex information in terms that were easily understood by non-technical people.
• Worked in team-driven environments and communicated effectively with stakeholders.