Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
Work History
Senior Regional Customer Marketing Executive
Cipla Health Ltd.
Kolkata
04.2025 - Current
Budget management for internal & external drives & activities. The process of Planning, monitoring & controlling a budget to ensure financial goals are met.
Detailed Responsibilities:
1) Budget Management - Field Force
A. Plan, design and roll out monthly incentive plans for field sales force.
B. Keep a track of set KPIs and highlight improvement areas to regional sales teams.
C. Track monthly achievements of ISR/TSI/ASM/RSMs vs targets and finalize incentives for them.
D. Share the learning of width and depth of FF sales incentives and other ad hoc incentives to improve effectiveness of the same.
2) Launch Planning:
A. Plan distribution, sell and finalize launch plans for all the new launches in consultation with marketing and regional sales team.
B. Track the launch plan vs actual achievements and do offtake tracking for all the new launches.
C. Align all stakeholders to ensure that the launch plan is customized at micro-level
3) Planning & execution of all Merchandising & Visibility elements in MT customers & visibility budget management.
Regional Customer Marketing Executive
Cipla Health Ltd.
Kolkata
06.2022 - 03.2025
Responsible for the one of the key verticals of S&CM at CHL i.e., channel partners. Key responsibilities include customer activations, budget management for trade scheme and evaluating & implementing strategies for business growth.
Involved with all launch planning and turnover planning along with other key departments.
Planning & analytical skills to handle complex situations
Taking the full responsibility for decisions and repercussions
Innovative and out of box thinking
Strong communication and negotiation skills
A high degree of people management / cross-functional stakeholder management skills
Detailed Responsibilities:
1) Budget Management - Field Force
A. Plan, design and roll out monthly incentive plans for field sales force.
B. Keep a track of set KPIs and highlight improvement areas to regional sales teams.
C. Track monthly achievements of ISR/TSI/ASM/RSMs vs targets and finalize incentives for them.
D. Share the learning of width and depth of FF sales incentives and other ad hoc incentives to improve effectiveness of the same.
2) Launch Planning:
A. Plan distribution, sell and finalize launch plans for all the new launches in consultation with marketing and regional sales team.
B. Track the launch plan vs actual achievements and do offtake tracking for all the new launches.
C. Align all stakeholders to ensure that the launch plan is customized at micro-level
3) Planning & execution of all Merchandising & Visibility elements in MT customers & visibility budget management.
4) Planning & execution of shopper engagement activations.
5) Nielsen & POS (point of sale) data management & reporting.
MIS (Management Information System)
Cipla Health Ltd.
Kolkata
08.2017 - 05.2022
Company Overview: (Under Adecco India Private Limited)
Collaborated with key personnel to verify data integrity and compliance with related regulatory guidelines and legal requirements.
Analyzed network security and current infrastructure, assessing areas in need of improvement.
Coordinated secure system access of users to various department systems and platforms.
Resolved problems, improved operations, and provided exceptional service.
Learned and adapted quickly to new technology and software applications (Cipla Health own software for reporting & billing).
Reporting to manager & head office for daily basis business outlines.
Operational Executive
MEDNXT MEDICAL E-SERVICES PVT LTD
Kolkata
05.2016 - 01.2017
Collaborated on operational support tasks to achieve common goal.
Developed operational processes to help organization adapt to market change.
Working with data base of rural areas (Mapped Hospital, Nursing home, Doctors chamber in Mednxt own software).
Preparing Power point presentation for Software Demo Meeting.
Deputy Executive and Junior Tele Caller Counselor.
ICA EDUSKILL PVT LTD
Kolkata
08.2015 - 10.2015
Experienced in Customer handling via Telephonic Media and Study Counseling.
Attending ICA EDUSKILL Educational Job fair (Monitoring & Counseling Students for better future).
Maintaining Student data base in company own software.
Education
PGDM - SCM
Symbiosis Centre of Distance Learning
PUNE
05-2022
B. tech (Bachelor of Technology) - Electronics & Telecommunication
College of Engineering Bhubaneswar
08.2013
Skills
Data analysis
Analytical skills
Advance Excel
Teamwork- (Planning & Organizing)
Market Research & Penetration
Time management
Technical skills
Product Management
Languages
Bengali, Hindi, English, Oriya
Accomplishments
Award for "Best Sales Catalyst", 2024 at Cipla Health Ltd
Certificate of Appreciation - In recognition of the exceptional achievements, commitment, and contributions to the team - 2024
Timeline
Senior Regional Customer Marketing Executive
Cipla Health Ltd.
04.2025 - Current
Regional Customer Marketing Executive
Cipla Health Ltd.
06.2022 - 03.2025
MIS (Management Information System)
Cipla Health Ltd.
08.2017 - 05.2022
Operational Executive
MEDNXT MEDICAL E-SERVICES PVT LTD
05.2016 - 01.2017
Deputy Executive and Junior Tele Caller Counselor.
ICA EDUSKILL PVT LTD
08.2015 - 10.2015
PGDM - SCM
Symbiosis Centre of Distance Learning
B. tech (Bachelor of Technology) - Electronics & Telecommunication
Associate General Manager – Procurement at AMPIN Energy Transition Pvt. Ltd.Associate General Manager – Procurement at AMPIN Energy Transition Pvt. Ltd.