KANIKA KHANDELWAL
New Delhi,DL
Summary
Results-oriented and data-driven Customer Retention Marketing Executive with 2 years of experience in the social and real games industry. Skilled in leveraging data analysis, A/B testing, and personalized marketing to reduce churn, enhance retention, and optimize customer experiences. Proven ability to collaborate with cross-functional teams, including product and analytics, to create impactful marketing campaigns that deliver measurable business results.
Overview
2
2
years of professional experience
Work History
Executive - Customer Retention Marketing
Octro Inc.
03.2023 - Current
- Managed TeenPatti & Poker (social card game) and real money game, driving user engagement and revenue growth.
- Developed & executed retention strategies that improved D0 retention by 20% and D7 retention by 15%, leading to a 25% increase in overall revenue.
- Led SMS, Push, and Email campaigns through Trinity (in-house CRM) to engage users at various stages of the player lifecycle
- Designed & implemented an optimized user journey focused on new user onboarding and retention.
- Designed & executed weekly sales campaigns, including time-limited discounts and promotions.
- Worked closely with product, analytics, & design teams to ensure seamless execution of marketing initiatives & alignment with product updates.
- Utilized CRM systems to segment audience & personalize marketing communications, improving retention & reactivation.
Education
Master of Commerce -
IGNOU
New Delhi07-2022
Bachelor of Education -
St. Lawrence College of Higher Education, GGSIPU
New Delhi07-2020
Bachelor of Commerce -
University of Delhi
New Delhi, India06-2018
Skills
- Customer Retention & Reactivation
- Product Strategy
- Data Analysis
- CRM Tools (Trinity, Clevertap, Optimove)
- Market & Competitor analysis
- Communication skills
- MS Excel
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Executive - Customer Retention Marketing
Octro Inc.
03.2023 - Current
Master of Commerce -
IGNOU
Bachelor of Education -
St. Lawrence College of Higher Education, GGSIPU
Bachelor of Commerce -
University of Delhi
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