Carlton Tauro
Bangalore
Summary
To evolve as a professional through the process of continuous learning, thereby creating a difference in the organization and its value chain.
Overview
13
13
years of professional experience
Work History
Brand Development & Compliance Lead
Rack Pool Tables India Private Limited
Bangalore
11.2021 - Current
- In-depth knowledge of market research, consumer insights, and competitive analysis to identify trends and opportunities for brands on e-commerce platforms like Amazon, Walmart, and Wayfair.
- Assisted in the development and execution of brand marketing plans to drive brand awareness and customer acquisition on ecommerce platforms.
- Collaborate to align brand messaging with business objectives and product launches.
- Monitored with sales and product teams to read and analyze brand performance metrics, including brand health, market share, and customer feedback, to measure campaign effectiveness and optimize strategies.
- Managed brand budgets and allocated resources effectively to achieve marketing goals within budgetary constraints.
- Managed inventory and catalog operations through the Seller Cloud platform, ensuring real-time sync across multiple channels.
- Streamlined product listing processes, optimized data feeds, and maintained catalog accuracy to support sales velocity and customer satisfaction.
- Collaborated closely with advertising specialists to coordinate and align campaigns across Amazon, Walmart, Waafair, Google Ads, Google Shopping, Reddit Ads, Meta Ads, and Reddit Ads.
- Successfully launched and managed Amazon storefronts and social media shops, ensuring brand consistency and compliance with platform-specific advertising guidelines.
- Oversaw VAT registration and compliance processes for multiple EU markets, ensuring full alignment with local regulations and Amazon’s compliance policies.
- Led end-to-end setup of Amazon seller accounts, including identity verification, marketplace onboarding, and brand registry processes.
- Acted as a central liaison between the brand, operations, compliance, and paid media teams to maintain alignment on business objectives and market regulations.
- Managed a team of 15, which includes the operations, claims, and catalog teams, overseeing processing workflows, quality assurance, and performance metrics to optimize efficiency.
Catalog Lead
Amazon Development Center Pvt. Ltd
Bangalore
06.2020 - 02.2021
- To manage day-to-day PV compliance, trust and safety operations through content moderation and data labeling activities for Kids Profile at Prime Video, avoiding any risk for minors with the content we offer.
- Gather, analyze, and utilize relevant data to develop ways to improve the overall Prime Video user experience.
Subject Matter Expert
Amazon Development Center Pvt. Ltd
03.2019 - 06.2020
- Handled a team with a headcount of 10 to 16 new hires. Successfully mentored eight new hire batches.
- Conducted process training for four batches (Catalog and FBA).
- Process audits and identify areas of opportunity.
- Conducting team huddles.
- Created a detailed RCA on defects, trends, escalations, and provided recommendations for improvement.
Senior Seller Support Associate
Amazon Development Center Pvt. Ltd
01.2017 - 03.2019
- Managed incoming email support for seller and selling account inquiries, serving as the primary point of contact to assist sellers with catalog listings, FBA (Fulfillment by Amazon), order processing, and inventory management.
Process Associate
S&S Solutions
08.2013 - 06.2015
- Managed end-to-end operations as a liaison between U.S. hospitals and doctors, overseeing staff, training new hires, generating billing reports, ensuring case turnaround (TAT), and coordinating client-team meetings.
Technical Support Associate
Mphasis
05.2012 - 08.2013
- Provided technical support to Bank of America business partners, resolving system, application, and email issues via phone and email. Managed Active Directory, Maximo tickets, MS Office troubleshooting, login/software issues, printer setup, and desktop application support, ensuring timely resolution.
Education
Bachelors of Business Administration -
Indian Institute of Management Research and Technology
01.2012
Skills
- Catalog management
- Team management
- inventory management
- Inventory forecasting
- Amazon advertising
- Product design
- Brand management
- Market research
- Brand management
- E-commerce optimization
- Compliance management
- Inventory management
- Team leadership
Platforms
- Adlabs tool
- Seller Cloud
- WordPress and WooCommerce
- Feedback Whiz
- Amazon, Walmart, and Wayfair Seller Central
- Fiverr and Upwork
Timeline
Brand Development & Compliance Lead
Rack Pool Tables India Private Limited
11.2021 - Current
Catalog Lead
Amazon Development Center Pvt. Ltd
06.2020 - 02.2021
Subject Matter Expert
Amazon Development Center Pvt. Ltd
03.2019 - 06.2020
Senior Seller Support Associate
Amazon Development Center Pvt. Ltd
01.2017 - 03.2019
Process Associate
S&S Solutions
08.2013 - 06.2015
Technical Support Associate
Mphasis
05.2012 - 08.2013
Bachelors of Business Administration -
Indian Institute of Management Research and Technology
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