CH VENKATRAJAM
Hyderabad
Summary
22 Years of Experience Seeking Managerial assignments in Marketing /Sales (Marketing management / Brand Management / Market Research &Analysis/Launches & Promotions), to rise to the top echelons in a dynamic organization and make strong contribution of management Skills to the organization with a view to have Professional growth while being resourceful and flexible. Marketing/sales High impact presentation, integrated marketing & sales plan, project mapping, marketing campaign design, competitive analysis, Market & consumer research, product poisoning, advertising &promotion strategy. Implementing pre/post launch sales promotional activities like PR activities and events for brand building & market Development. Key Account Management Interfacing with Architects, Builders, Dealers, Distributors and institutional clients for suggesting the most viable services & product range and Cultivating relations with them for securing repeat business. Channel Management Identifying and network with financially strong and Reliable Dealers Distributors and vendors, resulting in deeper market Penetration & improved Market share. Developing and appointing new channel partners to Expand product reach in the market with the Architects, Builders, and Dealers & Distributors to assist them to promote the product.
Overview
15
15
years of professional experience
Work History
Regional Sales Manager
RAK CERAMICS INDIA PVT LIMITED
Hyderabad
2018.08
- Meeting A,B&C classic Architects, Builders, Interior Designers, Dealers, Distributors, Sub – Dealer’s etc
- Discussed with Architects about products and upcoming projects
- Required samples provide to Architects and Builders
- Wherever required presentation and product standards explain Seminars, Exhibitions, Meets, conferences, group presentations to all India level accounts and Promote Product Mix
- Review daily activity report of team members to take necessary corrective measures & actions
- Sales cycle and project cycle management from lead generation to CRM
- Attending to the customers’ complaints in use of product and suggesting remedial measures
- Weekly & monthly planning for the Sales and Collections Collecting data of Competitors and new companies Handling Two States (Telangana and Andhra Pradesh) Handling 5 sales persons Branding promotional activities, Architect & Builders promotional parties and gifts Customer and relationship management Explaining the company’s promotional schemes in respect to the product, collecting information about Competitors, their sales and their schemes
- Tie-up with corporate client for repeated business
- Participate in Brand Promotion Activity: Seminars, Exhibitions, Meets, conferences, group presentations to all India level accounts and Promote Product Mix
- Provide technical trainings to Architects, Builders and Dealers Assessment of the business potential of the long term clients & chalking out the strategies for its Realization
- Market research, analysis and Channel management
- Review daily activity report of team members to take necessary corrective measures & actions
- Sales cycle and project cycle management from lead generation to CRM
- Public Relation Management with the target market
- To test & customize the product there by achieving quality norms for Client satisfaction
- Maintain existing key client, business associates, business partner, and Dealer & distributor network and Develop new market segment
- Branding promotional activities, Architect & Builders promotional parties and gifts
- Attending to the customers’ complaints in use of product and suggesting remedial measures
Area Sales Manager
KAJARIA CERAMICS LIMITED
Hyderabad
2016.03 - 2018.07
- Explaining the company’s promotional schemes in respect to the product, collecting information about competitor’s their sales and their schemes
- Meeting Architects, Builder, Dealers, institutions, building contractors, etc., Identifying prospective clients, responsible for understanding Client's needs and generating business from them
- Participate in Brand Promotion Activity Seminars, Exhibitions, Meets, conferences, group presentations to all India level accounts and Promote Product Mix
- Review daily activity report of team members to take necessary corrective measures & actions
- Sales cycle and project cycle management from lead generation to CRM
- Public Relation Management with the target market
- To test & customize the product there by achieving quality norms for Client satisfaction
- Maintain existing key client, Architects, Builders, business associates, business partner, and Dealer & distributor network and develop new market segment
- Branding promotional activities, Architect & Builders promotional parties and gifts.
Area Sales Manager
PAVIT CERAMICS PVT LIMITED
Hyderabad
2012.10 - 2016.02
- Meeting with Architects, Dealer and Distributors to sale our products
- Meeting with Top Architects, Projects and Dealers to promote our products and a proved specification
- To handle Architect, Builder, Dealer Network to enhance our retail Segment
- Make long term Association with Architects by giving best service Weekly & monthly planning for the Sales and Collections Collecting data of Competitors and new companies Demo on products wherever necessary.
Territory Manager
HSIL LIMITED
Hyderabad
2008.08 - 2012.09
- Meeting Architects, Dealers Distributors, Sub – Dealers Monthly Sales and Collection plan
- Participate in Brand Promotion Activity Review daily activity report with DGM Maintain existing key client, business associates, business partner, and Dealer & distributor network and develop new market segment
- Branding promotional activities, Plumber Meetings and Architect & Builders promotional parties and gifts
- Promotional activities for Sub-Dealers Attending to the customers’ complaints in use of product and suggesting remedial measures Handling 10 Dealers and 30 Sub-Dealers.
Sr. Sales Executive
BERGER PAINTS INDIA LIMITED
Hyderabad
2003.09 - 2008.08
- Enhanced and established the channel Improved area Dealers net work Reduction of over dues, educating dealers on profitability Brought debtors under control Created brand awareness among the customer and end users, i.e
- Projects Opened 9 new color bank machines Handling Architects, Dealers & Sales forecasting Ensure brand visibility Ensure to achieve schemes by Dealers Dealers wise planning to achieve targets
Education
Post Graduate Diploma in Business Administration -
Magnus School of Business
M.A. (Public & Financial Administration) -
Osmania University Hyderabad
Skills
- Marketing/sales
- High impact presentation
- Integrated marketing & sales plan
- Project mapping
- Marketing campaign design
- Competitive analysis
- Market & consumer research
- Product poisoning
- Advertising & promotion strategy
- Implementing pre/post launch sales promotional activities
- PR activities
- Events for brand building & market Development
- Key Account Management
- Interfacing with Architects, Builders, Dealers, Distributors and institutional clients
- Cultivating relations
- Channel Management
- Identifying and network with financially strong and Reliable Dealers Distributors and vendors
- Resulting in deeper market Penetration & improved Market share
- Developing and appointing new channel partners
- Expand product reach in the market
Additional Competencies
- SALES & MARKETING
- CLIENT RELATIONSHIP MANAGEMENT
- COMPETATOR
- BUSINESS DEVELOPMENT
- REVENUE GENERATION
- NEW CUSTOMER
- NEW PRODUCT DEVELOPMENT
- DEALER & DISTRIBUTION MANAGEMENT
- GOVT., SECTOR
- MARKETRESERCH/PENETRATION
- ARCHITECTS, BUILDERS & INTERIORS
Maritalstatus
MARRIED
Personal Information
Date of Birth: 12/10/1973
Languages
- Telugu
- English
- Hindi
Disclaimer
I hereby declare that the above provided facts are true to the best off my knowledge and concern.
Timeline
Regional Sales Manager
RAK CERAMICS INDIA PVT LIMITED
2018.08
Area Sales Manager
KAJARIA CERAMICS LIMITED
2016.03 - 2018.07
Area Sales Manager
PAVIT CERAMICS PVT LIMITED
2012.10 - 2016.02
Territory Manager
HSIL LIMITED
2008.08 - 2012.09
Sr. Sales Executive
BERGER PAINTS INDIA LIMITED
2003.09 - 2008.08
Post Graduate Diploma in Business Administration -
Magnus School of Business
M.A. (Public & Financial Administration) -
Osmania University Hyderabad
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