CHANDNI BISWAS
Bangalore
Summary
An efficient Category & Vendor Manager with extensive experience in e-commerce, retail merchandising, and vendor management. Proven ability to drive revenue growth, improve margins, and optimize product assortments through data-driven insights, vendor collaboration, and cross-functional coordination. Strong expertise in category development, pricing strategy, inventory planning, and product launches. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with accuracy.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Vendor Consultant
Amazon.com
Bangalore
07.2024 - 04.2025
- Managed operational accounts for Softlines Apparel vendors across Amazon EU, including Champion and Tom Tailor
- Facilitated end-to-end relationships between Amazon and PAN EU vendors in cross-functional settings
- Owned key Business KPIs to achieve annual goals effectively
- Expanded vendor selection by launching new products and enhancing discoverability
- Maintained stock and inventory health while identifying data-driven opportunities for operational improvements
- Conducted deep dives to analyze factors impacting KPIs and performed root cause analysis to address issues
- Prepared and presented Weekly Business Reports, Monthly Business Reviews, and Quarterly Business Reviews
- Collaborated with internal stakeholders to resolve vendor pain points, streamline supply chain, and simplify processes
Category Manager
Ferns and Petals
New Delhi
12.2021 - 07.2024
- Analyzing data and insights to determine industry and consumer trends regarding product and category
- Developing and launching new products in category and further doing range planning for new projected products
- Pricing, discounting and merchandising of listed products
- Projection of materials vendor wise on PAN India basis for metro as well as tier 2 and tier 3 cities
- Run daily/weekly/monthly reports related to sales and inventory. Provide insightful, clear and relevant analysis that can provide opportunities and solve problems
- Keeping close look on competitors and doing bench marking of similar products on monthly basis
- Maintaining desired margins for products and achieving it
- Responsible for development of products, photoshoots, cataloging and final launching on website
- Cross functional work management with all interrelated teams, (operation, merchandising, cataloging, marketing)
- Developing exit strategy for underperforming products
Ecommerce Manager
Aditi Wasan
New Delhi
07.2018 - 11.2019
- Working and handling team of 6; taking care of key areas such as inventory management, discounting, cataloging, visibility etc. on daily basis
- Merchandising- working closely with merchandising team to ensure good and vibrant range of products to be launched seasonally
- Developed new categories such as women's ethnic wear, scarfs and accessories
- Weekly meetings with e-commerce partners to ensure smooth business, also to have track on all upcoming events, marketing proposals and visibility; ultimately resulting to increase in sale for brand
Account Manager
Jabong
Gurugram
03.2016 - 06.2018
- Working with teams and taking care of key areas such as inventory management, discounting, cataloging, on daily basis
- Vendor management and Coordination- handling vendors of marketplace for Kids category and coordinating with them to maximize growth and sales of business
- Weekly meetings with vendors for ensuring smooth run of business and being SPOC for them
- Range planning for seasonal products and new catalogs
- Liaised with marketing and sales teams to develop targeted campaigns
- Achieved growth of 10% in category in YoY basis
Department Manager
Vishal Mega Mart (TPG Wholesale Pvt Ltd)
New Delhi
02.2014 - 03.2016
- Managing Apparels and General Merchandise divisions spread over 12500 sq. ft. of sales area
- Recruiting, training, supervising and appraising staff. Leading and guiding 20 member's sale team
- Motivated associates to consistently deliver effective selling behaviors through coaching and recognition
- Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands
- Worked actively with management team to create daily and weekly sales plans based on weekly sales trends
- Develop and implement strategic as well as short term marketing action plans in order to reach monthly sales goals
- Ensuring proper functioning of store and as well as sale area according to SOPs: performances, quality control, and provide corrective actions
Education
MBA - Fashion Merchandising And Retail Management
Footwear Design And Development Institute (FDDI)
Noida09.2014
Bachelor of Arts - Geography (H)
Miranda House College (DU)
New Delhi08.2011
Skills
- Development & Range Planning
- Vendor Management & Negotiation
- Inventory Planning & Forecasting
- Pricing, Discounting & Margin Optimization
- Cross-functional Coordination
- Cataloging & Product Launch
- Data Analysis & Reporting
Certification
Fundamentals of Digital Marketing, 10/2021
Accomplishments
- Brought the store to #1 position in terms of sales growth. Sales growth of approximately 150% in FY 2014-15 as compared to previous year.
- Devised a training programme solely for sales associates (to provide them the knowledge of retailing in practical terms which did improve their work on floor), is now being implemented across the region.
Timeline
Vendor Consultant
Amazon.com
07.2024 - 04.2025
Category Manager
Ferns and Petals
12.2021 - 07.2024
Ecommerce Manager
Aditi Wasan
07.2018 - 11.2019
Account Manager
Jabong
03.2016 - 06.2018
Department Manager
Vishal Mega Mart (TPG Wholesale Pvt Ltd)
02.2014 - 03.2016
MBA - Fashion Merchandising And Retail Management
Footwear Design And Development Institute (FDDI)
Bachelor of Arts - Geography (H)
Miranda House College (DU)