CHANDRA KESHAV SINGH
Fredericton
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
7
7
years of professional experience
Work History
Marketing Manager- South Asia
ApplyBoard Inc.
07.2024 - 10.2024
- Maintained and managed the channel partner network for business development.
- Handled two different destination portfolios at the same time - USA and Canada.
- Spearheaded marketing strategies across South Asia through strategic partnerships and marketing activities leading to 25% overall business growth.
- Conducted market analysis to identify growth opportunities in South Asia, aligning recruitment efforts with local trends and increasing outreach efficiency.
Marketing Manager- South Asia
Simon Fraser University & FIC
11.2023 - 07.2024
- Boosted revenue generation from 40% to 66% through the successful acquisition of high-profile clients in various countries
- Supported company executives in developing long-term strategies for international expansion and growth
- Conducted virtual and in-person recruitment campaigns, including webinars, information sessions, and international education fairs, to attract high-caliber students churning 35% leads from these activities
- Implemented effective risk management strategies to minimize exposure to currency fluctuations, geopolitical instability, and other potential issues affecting international ventures
- Trained agencies for recruitment activities and admission process
- Cultivated strong relationships with key stakeholders in target markets, fostering trust and collaboration
- Developed partnerships with high schools for student recruitments
Business Development Manager - South Asia
Canada College Inc.
11.2019 - 11.2023
- Created a robust agent network
- Successfully led marketing efforts across South Asia, driving a 60% increase in student enrolments within one year
- Established and nurtured partnerships with 100+ local educational institutions, creating pipelines for prospective students and expanding the college's reach
- Designed and executed strategic marketing campaigns, including virtual and in-person recruitment events, resulting in a 45% improvement in lead conversion rates
- Collaborated with academic and admissions teams to streamline the enrolment process, reducing application turnaround time
- Delivered in-depth market insights on South Asian education trends, enabling informed decisions for program offerings and promotional strategies
- Organized and Participated 150+ recruitment events leading to 60% of the overall leads
- Supervised team of 9 people working in the recruitment and admissions department
Business Development Manager
Lasalle College Inc.
10.2017 - 10.2019
- Managed the end-to-end admissions process for international students, ensuring timely and efficient processing of applications annually
- Evaluated and assessed international credentials to ensure compliance with the college's admission standards and program requirements
- Provided personalized guidance to prospective students and their families regarding application procedures, program selection, and visa requirements
- Facilitated the onboarding of international students by coordinating pre-arrival orientation sessions and offering support with documentation
Education
Bachelor of Commerce - Honors
Kalinga University
Skills
- Customer Engagement & Relationship Building
- Product Knowledge & Recommendations
- Channel Partner Management
- Sales and Profit Maximization
- Budgeting
- Business Development
- Project management
- Marketing analytics
- Corporate communications
- Partnership development
- CRM
- Strategic planning
Timeline
Marketing Manager- South Asia
ApplyBoard Inc.
07.2024 - 10.2024
Marketing Manager- South Asia
Simon Fraser University & FIC
11.2023 - 07.2024
Business Development Manager - South Asia
Canada College Inc.
11.2019 - 11.2023
Business Development Manager
Lasalle College Inc.
10.2017 - 10.2019
Bachelor of Commerce - Honors
Kalinga University
Similar Profiles
Shweta SharmaShweta Sharma
CX Learning and Enablement Trainer at ApplyBoard Inc.CX Learning and Enablement Trainer at ApplyBoard Inc.
Michelle MartinMichelle Martin
Senior Executive Assistant at ApplyBoard Inc.Senior Executive Assistant at ApplyBoard Inc.
Sankalp PuriSankalp Puri
Associate Manager - Customer Experience at ApplyBoardAssociate Manager - Customer Experience at ApplyBoard