CHANDRAJIT CHAKRABORTY

Aspiring career enhancement Opportunities in Channel Sales & Distribution

A “Performance Driven Professional” with experience of working with country's most renowned groups such as Transsion Holdings (ITEL , TECNO, INFINIX Mobile & ORIMO Accessories ), Lava International Ltd. Bharti Airtel Ltd.(DTH), TATA Idicom , ICICI Bank Ltd.(Liability) , PepsiCo India Holdings Pvt. Ltd.(Frito-Lay Div.) & Pidilite Industries Ltd.(Fevicol div.). Experience in FMCG/BANKING/TELECOM/MOBILE HANDSET Industry in streamlining distribution & sales by designing innovative systems & processes to generate high value propositions for the customers. A Leader who effectively meets goals through strong leadership, interpersonal communication, and analytical abilities.

• TRANSSION HOLDINGS LTD., RSM (AGM), 08/21, Present, Impacting Organization Profitability through effective Strategic & Tactical Management decisions., Managing Revenue, Profitability, and Market share for the region., Forecasting monthly sales target & driving sales initiatives to achieve business goals & managing frontline sales team to achieve them., North East, West Bengal & Odisha, 4, 20, 1
• TRANSSION HOLDINGS LTD., BRANCH MANAGER (AGM), 08/16, 07/21, Lead Business Distribution excellence., Create distribution strategy and blue print for respective geography., Implementation of efficient Supply chain mechanism to create sustainable partner ROI models., Partner life cycle management: on boarding, performance evaluation & improvement., Retail excellence., Ensure optimum outlet extraction through market inputs., Deploy LRE/promoters/IBO's., Ensure availability through adherence to placement norms., Ensure visibility through optimum marketing elements., Ensure recommendation at retail through product knowledge & market hygiene., Lead People Career progression., Leading team of 23 (19 ASM & 4 BM) incumbents for given geography., Empower & engage team members through appraisals & skill building., Facilitate recruitment, on boarding & mentoring., Lead Knowledge Training & coaching team (Distribution & Retail) on processes, policies & soft skills., Training need identification and skill enhancement., Empower teams to facilitate business through periodic RCA & action planning., Odisha, West Bengal & NESA, Launched ITEL & Tecno MOBILE in NESA., Within 4 months business expansion across all the states with 23 DBRs & 2000+ retailers., Top 5 smart phone contribution Branch across PAN India.
• Lava International Ltd., ZSM, 07/13, 07/16, Retail Outlet Expansion., Setting up effective distribution network., Increase Sales Volume & Growth., Implement merchandising., Supervising Sales Team., Creating awareness & excitement for new products., Tripura, Mizoram, Manipur, Nagaland, Silchar & Barak Valley, 14, 3, 11
• BHARTI AIRTEL LTD., TSM, 08/10, 07/13, Retail outlet expansion., Sales Increase visibility., Distribution handling., Team handling., Arrange Promotional activity for Increasing Sales., Monitoring distributor activities, ensuring timely deliveries & commercial guidelines., Making MIS reports and gathering Market intelligence., Scheme planning & implementation and claim management., Driving sales initiatives and achieve desired targets., Launching new product within norms & motivating the whole sales team., Train the sales team & keep & send sales data in time perfectly., Tripura
• TATA INDICOM LTD., TSM, 02/09, 07/10, Handled PCO business in Guwahati & Lower Assam., Merchandising., Strategize the root map for daily sales & service in the market., Relationship building with Retailer., FSE training for personnel skill development., Guwahati & Lower Assam
• ICICI BANK LTD., SALES MANAGER LIABILITY, 09/07, 02/09, Sourcing Current Accounts and Deposits for SME clients., Managing Team of Relationship executives of Approx. 8 people., Training and motivation towards generating business through FOS., Maintaining Strong Relationship with Big Clients for Fee Business and Book Size enhancement of bank at month and year end., Kolkata & Alipur Branch
• PEPSICO INDIA HOLDINGS LTD., Senior Sales Officer, 06/04, 09/07, Retail, Wholesale and LTC Channel Management., Setting up effective Distribution network., Increase Sales volume and growth., Implement Merchandising., Monitoring market share and beating competition for flagship brands., Monitoring, Training & supervising Sales team performance and Quality., Creating awareness & excitement for the new products., Registered a Growth of 108% in PepsiCo India (Frito-Lay Div.) in Lower Assam., Lower Assam & Tripura
• PIDILITE INDUSTRIES LTD., TSI, 01/98, 06/04, Setting up effective Distribution network., Implement Merchandising., Monitoring market share and beating competition for flagship brands., Sales Team performance and Quality., Creating awareness & excitement for the new products., Developed FEVICOL FOAMFIX, SR505 and Footwear adhesive in North East & North Bengal by excellent implementation of sales and promotional plan., North East & North Bengal

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