Facebook Ads Manager
Hi, I’m
Chandresh Vaghanani
Digital Marketer
Summary
Experienced Digital Marketing Manager having a proven record of creating revenue generating digital marketing strategies. Proficient in content marketing, facebook ads, PPC and inbound marketing.
Overview
9
years of professional experience
4
years of post-secondary education
4
Certificates
Work History
Clearout.io
Digital Marketing Manager
04.2023 - Current
Job overview
- Develop a full funnel content strategy & associated programs to drive brand awareness, consideration and ultimately increase signups and payments.
Increased traffic by 2x and monthly signups by 35% in one year. - Perform keyword and intent research in order to optimize existing content and uncover new areas of opportunity.
- Develop, execute, monitor and optimize various link building strategies and improve keyword search rankings.
- Provide editorial support for web copies, social media, product positioning and product newsletter.
- Strategize, launch and optimize targeted PPC campaigns to increase brand awareness and sign-ups.
- Create landing pages for different campaigns such as extension installs, black friday, free tools and other product releases.
- Measure and report performance of all digital marketing campaigns, and assess against goals.
ZenPilot
Client Coordinator
03.2022 - 06.2022
Job overview
- Welcome new clients by sending out personalized onboarding emails and setting up their projects in ClickUp.
'One of the best onboarding experiences' in our clients' words. - Communicate with clients through dedicated Slack channels to ensure a seamless onboarding experience.
- Automated outreach activities for onboarding new clients.
- Regularly assess client satisfaction through weekly and monthly NPS surveys.
- Tracking payments and sending out payment reminders.
- Update service agreements as needed following consultation with clients.
- Close accounts and coordinate the offboarding process for terminating clients.
Acquire.io
Growth Marketer
04.2020 - 08.2021
Job overview
- Build a community of 400+ Customer Experience and Services Professionals to engage, educate, learn and inspire.
- Manage outreach emails with personalization based on industry, persona, use case, geography and existing tech stack.
- Strategize and execute content campaigns across different verticals of the company.
- Executed site wide on-page changes after doing extensive keyword research, competitor analysis and internal linking efforts which resulted into Acquire ranking on the first page for business related keywords.
- Train and manage a team of content writers, marketer and research
executives.
AllEvents.in
Senior Marketing Manager
12.2014 - 03.2020
Job overview
- Work with cross-functional team (Product, Support, Sales) to establish strategies to grow AllEvents.in top-level objectives and revenue goals.
- Develop and execute integrated multi-channel marketing campaigns for major events and company initiatives.
- Execute strategies for content development in co-ordination with SEO and product goals.
- Curated content for AllEvents's weekly newsletters that goes out to 2.3 million subscribers.
- Managed, scheduled and automized push notifications using CleverTap.
- Create and implement intercom chatbots for the product pages to understand the consumer queries and improved customer checkout process by adding the recurring queries to FAQs/Knowledge Base.
- Create and A/B test email marketing campaigns for both B2C and B2B subscribers.
- Run PPC and paid ads on Facbeook for big ticket size events like White Desert Festival, India Surf Festival, Parvati Peaking, Amity Run Gurgaon, Vivek Bindra's Motivational Seminars and a few others.
- Created an online community of event organizers on Facebook and led the conversations and engaged with them in comments for event promotion strategies.
Education
Indus UniversityAhmedabad, Gujarat
Bachelor of Engineering from Automotive Engineering
06.2010 - 07.2014
Skills
PPC
Social Media Ads
Content Marketing
Email Marketing
Search Engine Optimization
Software
Google Adwords Manager
Google Analytics
Clevertap
SEMRush
Ahrefs
Canva
ClickUp
Hubspot
Email Outreach Tools
Accomplishments
- Saved Clearout.io from a traffic tank, brought them back to it's original state and improved their overall search position, traffic and signups within 4 months. 2x'd traffic and increased monthly signups by 35%.
- Got more than $20,000 worth of revenue for coach Vivek Bindra's motivational seminars.
- Generated 1400 leads with CPL as low as $0.07 for SaaS Boss's webinar.
- Helped Thar Oasis resort rank in the top 10 results of their region on TripAdvisor using guest checkout in conjunction with email marketing strategies.
- Lead the online promotion for Mahakali Jewellers' (Mehsana) new showroom inauguration function. A footfall of 200+ people was observed during the function.
Certification
Shopping Ads, Google - [Dec 2022 - Dec 2023]
Timeline
Digital Marketing Manager
Clearout.io
04.2023 - Current
Client Coordinator
ZenPilot
03.2022 - 06.2022
Growth Marketer
Acquire.io
04.2020 - 08.2021
Senior Marketing Manager
AllEvents.in
12.2014 - 03.2020
Indus University
Bachelor of Engineering from Automotive Engineering
06.2010 - 07.2014