Results-driven Digital Marketing Manager with 8+ years of experience leading cross-channel campaigns across Meta Ads, Google Ads, and Programmatic platforms (DV360, SA360, CM360). Expert in Salesforce Cloud Marketing, email automation, and audience segmentation. Proven track record in optimizing ROI through data-driven strategies and advanced analytics.
Hi, I’m
Hitendra Singh
Digital Marketing Manager
Noida,DL
Summary
Overview
9
years of professional experience
5
Certification
Work History
Thinktank Infotech Pvt LtdNoida
Digital Marketing Manager
08.2023 - Current
Job overview
- Launched full-funnel campaigns across Google Ads, Meta Ads, and DV360
- Integrated Salesforce Marketing Cloud for lifecycle automation
- Achieved 32% lead conversion increase, 28% CPL reduction, 45% brand engagement boost
SMC Global Pvt LtdNew Delhi
Assistant Digital Marketing Manager
12.2021 - 08.2023
Job overview
- Implemented Salesforce Automation with lead scoring, aligned with retargeting via SA360 and CM360
- Improved lead quality, reduced churn by 18%, increased email open rates by 22%
Natures ClearNew Delhi
Digital Marketing Specialist
09.2016 - 12.2021
Job overview
- Rebuilt campaign structure and introduced A/B testing
- Delivered 41% boost in ROAS, and increased web traffic by 60% YoY
Education
Jaipuria Institute of Management
Master of Business Administration from Marketing/Finance
University Overview
GPA: 77%
Rajiv Academy For Technology and Management
Bachelor of Business Administration from Management
University Overview
GPA: 75%
Skills
- Google Ads
- Meta Ads Manager
- DV360
- SA360
- CM360
- Salesforce Marketing Cloud
- Email Marketing
- WhatsApp Marketing
- Google Analytics (GA4)
- Google Tag Manager
- UTM Tracking
- Data Studio
- Conversion Tracking
- A/B Testing
- Audience Segmentation
- PPC
- Retargeting
- Programmatic Ads
- Display/Video Ads
- Tableau
- SQL
- Looker Studio
- Excel
- Python (Basic)
Certification
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- AI-Powered Shopping Ads Certification
- Salesforce Email Marketing Certification
- Google Analytics Certification
Timeline
Digital Marketing Manager
Thinktank Infotech Pvt Ltd
08.2023 - Current
Assistant Digital Marketing Manager
SMC Global Pvt Ltd
12.2021 - 08.2023
Digital Marketing Specialist
Natures Clear
09.2016 - 12.2021
Jaipuria Institute of Management
Master of Business Administration from Marketing/Finance
Rajiv Academy For Technology and Management
Bachelor of Business Administration from Management
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