CHESTA SINGH
Gurugram
Summary
SENIOR RESEARCH MANAGER – Consumer Insights Dynamic & versatile Senior Research Manager with 4.5+ years of experience in developing & maintaining relationships in collaboration with the line manager on those accounts. Proven track record of winning new business, developing and growing client relationships, smooth account handing and ensuring projects are completed on time and to budget. Experienced in handling the one of the biggest accounts in FMCG, such as Pepsico & Jubiliant Foods.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
Assistant Manager - Research and Insights
Vivo India
09.2023 - Current
- Explore existing/ongoing strategic category level L1/L2 Researches to build deeper insights for Smartphone category
- Identify new growth opportunities & avenues and accordingly device strategies to give directions to various stakeholders (Product, Brand, Retail, Strategy, Digital, GTM etc)
- End to End Handling of external research and consulting agencies
- Exploring new growth opportunities for vivo with proactive analysis of Indian consumers/Market w.r.t. emerging future trends, Customers lifestyle & Behavioural macro-trends, explores corresponding micro-trends related with smartphone and related categories.
- Identifying innovative practices which have strategic implications for vivo future growth in India. Leading a few new strategic initiatives of the company.
- Following company’s vision and core values and create a roadmap of strategic initiatives for future growth.
Manager- Analytics and Insights
Nielsen IQ
07.2023 - Current
- This position will be responsible for delighting clients in India through delivering retail measurement insights and analysis
- Own and lead Retail Measurement analysis and insights for a set of clients for a specific FMCG industry across customers based in India
- To own the planned/ad hoc category review presentations, by collaborating with Consulting lead (e.g
- Attending briefing session, preparing analysis plan and check-in review sessions) and identifying workforce allocation within Insight Associates
- To own Thought Leadership output for the assigned industry within their cluster
- Coaching and supporting performance overview analysis and business issue analysis to Consumer-Packaged Goods clients and CXOs across Asia
- Working closely with the Consulting Lead and Customer Service to transform customer experience on insights delivery
Senior Research Manager
Kantar
07.2022 - 05.2023
- Company Overview: Gurgaon, Haryana
- Brand Management & Performance Marketing: Handle Brand tracks for leading clients in Salty Snacks (FMCG/F&B) category to determine efficacy of current brand strategy & provide consulting to develop future roadmap for brand growth- tracks key KPIs across brands to understand triggers & barriers of brand growth, campaign efficiency, brand perceptions & equity
- Marketing Strategy Consulting: Consulting to understand the brand triggers by integrating multiple data points of Nielsen Retail, Media-GRPs data & use statistical driver analysis for developing brand growth path
- Market Segmentation: Identifying positioning and market space for brands in F&B category
- Client & Account Management: Responsible for handling end to end project & client requirements from marketing problem/proposal, data/insights needed, report delivery
- Monitoring study results to ensure they're in line with client expectations
- Implementing best practices in terms of study and survey design while ensuring all stakeholders have an opportunity for input
- Reviewing research proposals, budgets, and study designs to determine feasibility
- Creating research findings to ensure that they are accurate and valid
- Overseeing the design of research questionnaires and moderator guides managing and mentoring Research Managers
- Gurgaon, Haryana
Senior Research Associate
WNS Global Services
11.2019 - 02.2022
- Stakeholder management- Point of Contact for Global clients for project download and Research scoping
- Conducted primary quantitative research on a variety of areas and prepare standard or custom products
- Market Research, Company profiling and Competitor research as per client needs
- Survey designs and questionnaire formulation for custom requirements across categories
- Team capacity planning, supervision and collaboration
Underwriting Analyst
Xceedance Consulting Pvt. Ltd
08.2018 - 11.2019
Digital Marketing and Content Writing (Internship)
Formbazar.com
10.2017 - 08.2018
Education
MBA - undefined
Indian Institute of Management Raipur
01.2023 - Current
Master of Economics - undefined
St. Xavier's College
Ranchi 01.2018 - 05.2018
Bachelor of Economics (Hons.) - undefined
Laxmi Bai College, Delhi University
New Delhi 01.2016 - 05.2016
12th Std - undefined
Ispat English Medium School
Odisha 01.2012 - 05.2012
10th Std - undefined
St Joseph's school
Rourkela 01.2010 - 05.2010
Skills
MS Office
Survey Reporter & Bayesia
Statistical Analysis
Quantitative Analysis
Data Analysis
Account Management
Project Management
Client Engagement
FMCG Consulting
Brand Planning
Marketing Strategy
Consumer Insights
Survey Design
Early Brand Evaluation & Brand Health/tracking
Certification
Google for Digital Marketing
Accomplishments
- Winner of 'Winning Innovation @Kantar Market Space Contest' in H3'22.
- Received 'League of champions' award at WNS Consulting for outstanding performance in H1' 2021.
- Received accolades from Institute Chairman at IIM Raipur for securing first position in the first semester during MBA EPGP.
- Represented schools of Odisha & Chhattisgarh at nationals for ICSE schools in 2010.
- Represented my school in the national level debate competition held by ICAI (Institute of Chartered Accountants of India).
- Graduate in Odissi Classical dancing, performed at some very esteemed events.
Timeline
Assistant Manager - Research and Insights
Vivo India
09.2023 - Current
Manager- Analytics and Insights
Nielsen IQ
07.2023 - Current
MBA - undefined
Indian Institute of Management Raipur
01.2023 - Current
Senior Research Manager
Kantar
07.2022 - 05.2023
Senior Research Associate
WNS Global Services
11.2019 - 02.2022
Underwriting Analyst
Xceedance Consulting Pvt. Ltd
08.2018 - 11.2019
Master of Economics - undefined
St. Xavier's College
01.2018 - 05.2018
Digital Marketing and Content Writing (Internship)
Formbazar.com
10.2017 - 08.2018
Bachelor of Economics (Hons.) - undefined
Laxmi Bai College, Delhi University
01.2016 - 05.2016
12th Std - undefined
Ispat English Medium School
01.2012 - 05.2012
10th Std - undefined
St Joseph's school
01.2010 - 05.2010