Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Sriram Iyengar

Bengaluru

Summary

Senior Research Consultant with 10+ years of experience in data analysis, process improvement and stakeholder engagement. Utilizes analytical skills to identify inefficiencies and recommend solutions that drive business success. Knowledge of project management principles and methodologies.

Overview

13
13
years of professional experience

Work History

Senior Business Research and Insights Engineer

Pure Storage
09.2022 - Current
  • Managed stakeholder expectations through transparent communication and timely status updates, ensuring alignment between project deliverables and business objectives.
  • Improved project efficiency by analyzing business processes and identifying areas for improvement.
  • Conducted customer and industry research within an account and industry
  • Understanding of 10k , Analyzing financials of customers and deriving key insights out of it
  • Helped in increasing and strengthening the sales pipeline .
  • Finding out digital transformation initiatives around customer and industry
  • Performed key industry and customer benchmarking
  • IT Spending and Investment analysis of customer and industry
  • Identifying key decision makers within an account
  • Use of AI tools like Perplexity and ChatGPT
  • Present research outcomes to the account team Mapped business challenges with IT outcomes

Senior Analyst - Business Research and Insights

Vmware
12.2019 - 09.2022
  • Conducted customer and industry research for an account and industry
  • Conducted industry and customer benchmarking
  • Understanding of 10k annual reports. Analyzing financials of customers and deriving key insights out of it
  • Gather and analyze information develop a key insight within an account and industries
  • Mentored junior analysts on best practices for business analysis techniques, fostering professional growth within the team.
  • Helped identifying key IT spend research vendors for our internal team
  • Customer value chain analysis and economic Value analysis
  • Deep interaction and coordination with sales as an integral part of account planning research and industry research for all Dream Big accounts of VMware within North Central and Canada region
  • Work with Business Solution Strategist and help them make a point of view customer-facing document
  • Present research outcomes to the account team
  • Mapped business challenges with IT outcomes

Business Analyst

Tek Systems ( On Payroll of Vmware)
12.2018 - 12.2019
  • Industry research and customer research: competitor analysis, peer analysis, trends analysis, challenges, technology research, analysis models, etc.
  • Deep interaction and coordination with sales as integral part of account planning research and industry research for all big accounts of VMware North Central and Canada region
  • Contributed 50% of industry repository in value hub for their region. Major industries covered are Education, Advertising, Insurance, Oil and Gas Industry
  • Prepared preliminary scope by organizing scoping calls with stakeholders; Negotiate and approve scope, and milestones to meet timeline

Senior Research Consultant

Excellence4u
02.2018 - 09.2018
  • Delivered market research and consulting assignments
  • Analyzed inputs from market research and prepared insights-based reports for clients
  • Delivered secondary research across Fintech, Private equity and TMT sectors
  • Helped private equity firms to improve their ROI by 5% core competencies
  • Conducted SWOT & Benchmark analysis for clients
  • Analyzed Business models of companies involved in technology and financial sector

Projects:

  • LP/GP Mapping for Southeast region
  • Mapped Private equity & Venture capitalist investments for clients in
    the Southeast Asia region
  • Extensively covered Fintech and investment management industry
    Forensic analysis of companies and people

Senior Research Analyst

Arctern Consulting
05.2014 - 02.2018
  • Delivered market research and consulting assignments
  • Analyzed inputs from market research and preparing insight based reports for clients
  • Conducted forensic research for several clients
  • Conducted secondary research across Fintech, Private equity & TMT sectors
  • Conducted Swot & Benchmark analysis for clients
  • Analyzed Business models of companies involved in the technology and financial sector

Projects:

• Due Diligence for Greaves in South East Asian Countries
• Product launch of mobile phone in India
• Mergers and Acquisition strategy for Kings Bearings
• Analysis of BPO Talent Pool in Russia
• Mechanized Agriculture market in Asia
• Market Entry strategy for clients in the US and Brazil
• POS penetration in USA, Canada and Europe

Associate Consultant

Knowledgefaber (Now Called As Growth Praxis)
06.2013 - 03.2014
  • Conducted secondary research through internet-based research on
    companies, businesses & markets
  • Analyzed inputs from market research & preparing insights-based
    reports for clients
  • Responsible for setting up online business operations called as
    letstalkpayments.com (Now Medici) along with the other Co-Founders

Management Trainee/Account Manager

SUMMER INTERNSHIP
01.2013 - 06.2013
  • Conducted primary research by interviewing industry experts & opinion leaders on business areas
  • Conducted secondary research through internet based research on companies, businesses & markets
  • Analyzed inputs from market research & preparing insights-based reports for clients
  • Industrial coverage includes Payment Technology & Telecommunication
  • Contributing author in payment space for company

Intern

Reliance Communications
04.2012 - 06.2012
  • Generating leads and converting them into sales

Education

PGDM/ MBA -

MIT School of Telecom Management
2013

Bachelor of Commerce - Computer Application

St. Aloysius College
2011

12th Commerce -

J.E.M.S
Narmada, MP
2008

10th Standard -

MGM MP Board
2006

Skills

  • Primary Research
  • Secondary Research
  • Lead Generation
  • Use of tools like Gartner, Globaldata, HGinsights, D&B Hoover
  • Strategic Consulting
  • Industrial Reports
  • Google AdWords Search Marketing Certified
  • Industry covered: Financial industry, Technology, Telecommunication
    Industrial Manufacturing and Payments & E-Commerce
  • MS Office
  • Invenias
  • Business process mapping
  • Process mapping

Accomplishments

  • Winner of EPIC2 Passion Award represents a core VMware value
  • Winner of Best SPP team in U.S. region
  • Won best performer in a quarter for Arctern

Timeline

Senior Business Research and Insights Engineer

Pure Storage
09.2022 - Current

Senior Analyst - Business Research and Insights

Vmware
12.2019 - 09.2022

Business Analyst

Tek Systems ( On Payroll of Vmware)
12.2018 - 12.2019

Senior Research Consultant

Excellence4u
02.2018 - 09.2018

Senior Research Analyst

Arctern Consulting
05.2014 - 02.2018

Associate Consultant

Knowledgefaber (Now Called As Growth Praxis)
06.2013 - 03.2014

Management Trainee/Account Manager

SUMMER INTERNSHIP
01.2013 - 06.2013

Intern

Reliance Communications
04.2012 - 06.2012

Bachelor of Commerce - Computer Application

St. Aloysius College

12th Commerce -

J.E.M.S

10th Standard -

MGM MP Board

PGDM/ MBA -

MIT School of Telecom Management
Sriram Iyengar