ANUSHA IRAGAVARAPU
Senior Research Manager – Consumer Insights
Bangalore
Summary
Dynamic and results-oriented Senior Research Manager with over 3 Years of experience in leading consumer insights initiatives across diverse industries. Proven track record of leveraging market research methodologies and innovative techniques to uncover actionable consumer behavior insights, driving strategic decision-making and product development. Skilled in managing cross-functional teams, fostering collaboration, and delivering impactful insights that fuel business growth and competitive advantage. Adept at interpreting complex data sets and trends to inform marketing strategies and enhance brand positioning. Passionate about driving continuous improvement and staying abreast of emerging trends in consumer behavior and market research methodologies.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Senior Research Manager - Consumer Insights
Kantar
04.2022 - Current
- Designed questionnaires aligned to client's brief
- Liaison with Project Management & Operations teams
- Understood goals/objectives and aligned data for presentation
- Prepared proposals and cost estimates for projects using innovative, customized research methodologies and business solutions
- Closely monitored the ongoing FW using KPI
- Handled different types of projects like brand health tracking, adhoc studies, dipsticks, creative link testing for (focusing on understanding Consumer Behavior) clients
- Identified and developed new business opportunities amongst existing clients and outside the existing client base
- Analyzed and interpreted data to bring out the key insights
- Drafted presentations/reports/deliverables which address key objectives and tell a story with clarity and insight
- Understanding & implemented the process of developing job costs, monitoring job costs throughout a project under supervision
- Attends to clients' research needs independently throughout project life cycle
- Ensured the accurate and timely delivery of account outputs including data tables, KPIs, presentations, reports and workshops
- Proactively handled teams and driven them to get the desired results.
- Performed validation and testing of models to promote adequacy and reformulate models as necessary.
Systems Engineer
Tata Consultancy Services
06.2018 - 07.2020
- Created and executed test plans, test cases, test suites by carrying out System testing, System integration testing and Project End to End testing as part of Release team
- Created and maintained Automation Scripts using Selenium, Cucumber, JUnit and developed an automation script for project end to end testing for testing the complete application
- Detecting bugs, reporting and tracking them using management tools like JIRA
- Complete involvement in end-to-end development and implementation of application for Pricing Strategy
- Direct communication with client on testing activities and coordination with onsite team
- Involved in Knowledge Transfer process of new comer in the project.
Education
MBA -
NMIMS
Indore 07.2020 - 06.2022
B. Tech (CSE) - undefined
GITAM University, Visakhapatnam
Skills
Secondary ResearchConsumer BehaviorQuantitative AnalysisStatistical tools like Survey Reporter, SPSSClient ServicingConsumer BehaviourSocial Media MarketingContent WritingDesigning using CanvasMS OfficeJAVASQL
Customer Satisfaction
Research Design
Online Research
Proposal Writing
Certification
Introduction to Social Media marketing
Accomplishments
- Spot Award in Kantar for consistent performance
- Star performer of the quarter award in TCS
- On the spot award in TCS
- Secured First class with Distinction in B. Tech
- Winner, Successive Scholarships for 3 consecutive years, from Class VII till Class X, Sri Gowthami Public School
Personal Information
- Father's Name: IVSS Dattu
- Date of Birth: 09/14/96
Positions Of Responsibilities
- Head of Marketing & PR (Brandisher), NMIMS Indore
- Member of Samarthan, NMIMS Indore
- Active member of Rotaract Club (2014-2018)
- Class Representative in B. Tech (2014-2018)
Extracurricular Activities
Organized 12 Pan India Events under Brandwiser Organizing and Marketing team member of international e-conference on Post Covid-19 Strategies for SME Ecosystems & Entrepreneurship Involved in T.E.A.C.H events in Rotaract Club Participated in beach cleaning and plantation drives by NSS
Projects
Industrial Analysis - Hotel Industry, Presented Pestel analysis, Domain Analysis of Hotel industry, Conducted HR Practices, financial, operational, marketing and analysis of the companies Research on Consumer buying process post COVID-19 pandemic in the fashion & cosmetic industry, Created a detailed survey to understand the changes in the consumer buying process post-pandemic, Analyzed the responses & understood the changes in consumer preferences of buying fashion and cosmetic products post-pandemic The Rise of Artificial Intelligence in Selection & Recruitment process, Conducted brief research about use of AI in the Selection & Recruitment process and understood the opinions of the HRs and candidates independently. Impact of talent management strategies on Employee efficiency, Conducted a primary research and secondary research to understand the how talent management practices act a performance indicator of employee in organization
Timeline
Senior Research Manager - Consumer Insights
Kantar
04.2022 - Current
MBA -
NMIMS
07.2020 - 06.2022
Systems Engineer
Tata Consultancy Services
06.2018 - 07.2020
B. Tech (CSE) - undefined
GITAM University, Visakhapatnam