Bagal Srinivas
Hyderabad
Summary
Market Research & Competitive Intelligence Specialist with 9+ years of experience in delivering market insights, competitor intelligence, and marketing performance analytics. Skilled at building dashboards (Tableau, Power BI, Looker), conducting market/competitive assessments, and enabling data-driven decision-making across marketing, sales, and account strategy. Experience with GCP, BigQuery, Snowflake, and large enterprise datasets.
Overview
10
10
years of professional experience
Work History
Consultant - Market Research & Insights
Verizon
03.2025 - Current
- Generated customer insights from research and behavioral data, providing strategic recommendations to refine targeting, messaging, and marketing strategies.
- Performed comprehensive ATL and BTL channel effectiveness analysis, assessing spend allocation, budget utilization, and ROI to identify optimization opportunities.
- Delivered advanced marketing analytics dashboards (Looker, Tableau, Excel) that improved leadership visibility into campaign performance and supported data-driven optimization of media spend and ROI.
- Conducted correlation and KPI impact analysis across marketing expenditures and key metrics such as Gross Adds, CPGA, CPIGA, and Qualified Visitors, enabling better forecasting and performance evaluation.
- Leveraged GCP and BigQuery to extract, transform, and integrate large marketing datasets, ensuring seamless, real-time data flow into dashboards for continuous performance tracking.
- Partnered with marketing, analytics, and data engineering teams and used data-driven storytelling to present insights, trade-offs, and strategic recommendations to senior leadership.
Assistant Manager
Deloitte
06.2024 - 02.2025
- Delivered competitor and market analysis across sectors including Civil, Federal Health, and Aerospace & Defense, supporting PPMDs and LCSPs with insights for account growth, pursuit strategy, and leadership decision-making.
- Built competitor playbooks, market/vendor assessment dashboards, and technology landscape analyses by leveraging large-scale Federal datasets (USAspending, FPDS, SAM.gov) to identify growth areas, assess Deloitte offerings, and analyze win rates.
- Served as the primary point of contact for U.S. offshore managers, managing requirements gathering, research scoping, communication, and delivery timelines for high-priority projects.
- Oversaw the end-to-end project pipeline, ensuring timely delivery, quality control, and structured updates for U.S. stakeholders.
- Led and mentored a five-member offshore team, driving collaboration with multiple stakeholders, providing performance feedback, and overseeing quarterly and annual evaluations.
- Conducted training and capability-building programs on data analysis, dashboard development, storyboarding, competitive benchmarking, secondary research, Tableau, and Power BI to upskill analysts and new joiners.
Senior Analyst
Deloitte
05.2020 - 05.2024
- Delivered actionable insights and executive-ready storyboards to Deloitte leaders, identifying business opportunities and shaping go-to-market strategies.
- Conducted comprehensive market and competitive assessments using Excel and Power BI to evaluate market size and industry trends for priority accounts.
- Led win-loss analysis and capability benchmarking against top competitors, enhancing proposal refinement and pursuit strategies.
- Synthesized insights from RFPs, procurement databases, and industry reports to provide evidence-backed recommendations for pursuit teams.
- Designed intuitive dashboards in Tableau and Power BI, enhancing leadership visibility into market opportunities and competitor dynamics.
Market Research Analyst & Business Development
Monocept
04.2019 - 03.2020
- Conducted thorough secondary research utilizing LinkedIn, DiscoverOrg, RainKing, InsideView, Hoovers, Bloomberg, and Reuters to analyze market trends and competitive landscapes.
- Assessed prospects’ IT landscape and business requirements, generating qualified leads and scheduling appointments for business development.
- Developed business presentations and executed data validation, cleaning, and analysis to identify new revenue streams and actionable insights within complex datasets.
Market Research Analyst & Business Development
Cigniti Technologies (Now Coforge)
06.2016 - 03.2019
- Developed sales reports and forecasting models using Salesforce data, enabling management to track performance and make informed business decisions.
- Analyzed sales goals, performance gaps, and organizational weaknesses, providing insights to improve sales effectiveness and support revenue growth.
- Conducted market, consumer, and competitor analysis, consolidating findings into actionable reports, presentations, and pre-sales intelligence documents for prospect engagement.
- Performed extensive secondary research using platforms such as LinkedIn, DiscoverOrg, RainKing, InsideView, Hoovers, Google, and Reuters to support market assessments and sales strategy.
Education
MBA - Marketing and HR
Osmania University
Hyderabad06-2016
Bachelor of Science - Maths, Statistics, and Computer Science
Kakatiya University
Mancherial05-2014
Skills
- Competitive & Market Intelligence
- Data Visualization
- Secondary Research
- Project Management
- Stakeholder management and client engagement
- People Management
- Team collaboration
- Go-to-market strategies
- Continuous improvement
Achievements And Extra Curricular Activities
- Received Outstanding Award (2024) and two Spot Awards (2022 & 2023) for exceptional performance.
- Key member of the winning team in Deloitte’s internal volleyball tournament.
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Native
Native
Telugu
Upper Intermediate (B2)
B2
TOOLS AND PLATFORMS
Tableau, Power BI, Looker, SQL, Snowflake, GCP (Big Query), Bloomberg, GovWin, TBR, SAM.gov, USAspending.gov, Gartner, Forrester, FOIA, Mergermarket
Timeline
Consultant - Market Research & Insights
Verizon
03.2025 - Current
Assistant Manager
Deloitte
06.2024 - 02.2025
Senior Analyst
Deloitte
05.2020 - 05.2024
Market Research Analyst & Business Development
Monocept
04.2019 - 03.2020
Market Research Analyst & Business Development
Cigniti Technologies (Now Coforge)
06.2016 - 03.2019
MBA - Marketing and HR
Osmania University
Bachelor of Science - Maths, Statistics, and Computer Science
Kakatiya University