CHETAN SHISHODIA
Noida
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
11
11
years of professional experience
Work History
Senior Marketing and Sales Manager
UpGrad Education Pvt Ltd (Study Abroad)
2023.03 - Current
- Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Marketing Manager
Lighthouse Learning Pvt Ltd
2021.09 - 2023.03
- Responsible for Eurokids Franchise expansion and branding in UP West & Uttrakhand
- Done 43 Franchise expansion and generate 3.8 Cr revenue
- Developed and executed successful marketing plans for product promotion and increased brand visibility.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Setting sales & Marketing targets and developing strategies to achieve them
Assistant Marketing Manager
Info Edge
2018.07 - 2021.08
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Used data analytics to track lead generation campaigns and improve quality.
- Conducted market research to identify new opportunities and target markets.
- Improved overall SEO ranking through keyword optimization strategies applied throughout various content pieces.
Relationship Manager
Indiamart
2015.05 - 2018.04
- Coordinating with the team members when required/when to resolve conflicts.
- Consistently exceeded quarterly sales goals by cultivating a strong network of professional contacts and referrals.
- Built and maintained relationships with new and existing clients while providing high level of advertising & marketing.
- Developed strong communication and organizational skills through working on group projects.
Sr. Sales Executive
One Tocuch Solution
2013.02 - 2015.05
- Responsible for generate lead & sales Freedom Funeral Insurance (Australian Clients)
- Revenue generation through cold calling and up sell higher packages
- Generate quality B2C leads via Email marketing
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
Education
MBA -
Dr. Bhimrao Ambedkar University, Agra
01.2012
BBA -
Advance Institute of Management, GZB
01.2010
Skills
- Revenue Generation
- Advertising Management
- Sales Statistics Analysis
- Team Leadership
- Leads Prospecting
- Influencer Marketing
Knowledge Purview
- MS Office tools
- Professional Certifications
- Microsoft Power BI
- Sales Management Techniques
Digital Marketing Strategy and Planning Specialization
Drive Digital Marketing Strategy. Place digital strategy at the heart of your business and learn all the core skills required to think, lead, and execute in a digital world.
Timeline
Senior Marketing and Sales Manager
UpGrad Education Pvt Ltd (Study Abroad)
2023.03 - Current
Marketing Manager
Lighthouse Learning Pvt Ltd
2021.09 - 2023.03
Assistant Marketing Manager
Info Edge
2018.07 - 2021.08
Relationship Manager
Indiamart
2015.05 - 2018.04
Sr. Sales Executive
One Tocuch Solution
2013.02 - 2015.05
MBA -
Dr. Bhimrao Ambedkar University, Agra
BBA -
Advance Institute of Management, GZB
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