Chethan Kumar V
Associate Regional Business Develpoment
Bangalore
Summary
With over 10 years of experience in channel sales, retail sales, and sales in the retail, omnichannel, and e-commerce domains, I have developed and led successful sales teams. I consistently achieve and surpass sales goals and performance metrics through strategic sales planning, effective sales operations management, and incentive program development. My expertise lies in maximizing profits and driving revenue growth. I possess strong problem-solving abilities and thrive in collaborative environments as part of cross-functional leadership teams. My ultimate goal is to increase revenue, profit, and brand awareness for the organizations I work with. As a motivated Business Development Associate, I have a track record of achieving 60% growth in territory development and prospecting. I am a business development and social media expert who quickly masters new concepts and technologies to drive successful market development. I excel at building strong relationships with clients to understand their needs and provide tailored solutions.
Overview
12
12
years of professional experience
14
14
years of post-secondary education
3
3
Languages
Work History
Business Development Associate
TATA Croma
11.2024 - Current
- Developed proposals and presentations that effectively communicated the value of our solutions to potential clients, securing numerous contracts.
- Maintained accurate records of all prospecting activities using CRM software tools for effective lead tracking and follow-up efforts.
- Engaged with customers to build business relationships.
- Conducted market research and analysis to identify emerging trends and competitor activities, informing strategic business decisions.
Associate - B2B/ Market Place Operations
TATA Croma
11.2023 - Current
- Develop and implement effective B2B marketing strategies that align with the company’s goals and objectives.
- B2B Order Process - Ensure all the orders are timely processed in SAP and are reconciled for any exceptions
- B2B Logistics Alignment - Ensure SO's are timely shared with Logistics Team for Invoice processing
- Ensure timely dispatches are happening for different channels
- Share details with CS team for after sales service and installation
- Ensure CS team is resolving Cx issues as per agreed policy
- Resolve customer query and provide requisite document post delivery if required
- B2B tracker management - Ensure B2B customer account wise tracker is updated regularly and shared with all the concerned stakeholders
- Order processing checks - Ensure all the documents, customer emails and payments are in place before processing any order
Associate - Omni Channel | South & ROM
TATA Croma
07.2021 - 10.2023
- Over saw operations for 96+ stores across 40 cities in western and southern india,leading a team of 100+ professional
- Achieve EA Sales value - Drive EA sale through store using online channel and logistics support.
- Consistently exceeded annual sales target achieving revenues of over Rs. 187 crores
- Digital Lead conversion - Drive Digital Lead conversion to 35 % at store for the region via Omni Champs
- Website/ mAPP/ Kiosk Hygiene - All elements related to Omni on website should be in place - Store Locator, SM Leads, Connect to store, 3 Hrs delivery, OOPS, etc
- Process Management and Improvement at Store level - Weekly Omni Champ reviews on different parameters
- Regular call/store visit update via MOM on mail to respective stakeholders.
- Proactiveness of work - Qualitative: End to End ownership and efforts taken for the tasks assigned and completion within timelines
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns
- Project in Croma: Sales: Increasing VAS sales in store over previous year
- People management: Improving the store passing % in Quarterly assessment
Asst. Dept. Manager
Infiniti Retail Limited (TATA Croma)
06.2018 - 06.2021
- Act as single point of contact for end customers to solve queries related to any sale and service issue, resolving customer's complaints in all aspects of store Services including handling complaints and inquiries
- Visual Merchandising and Inventory Controlling at Store, Managing/Planning Monthly Regular Offers and Festival Offers/ Promotional activities
- Training newly hired staff members to provide excellence in customer service, Handling Cashiers and Cash counter issues
- Conducting marketing activity with Various OEM Brands during New launch/Festive seasons and create awareness/offers & maximize the sales revenue
- Provided leadership with highly effective communication on goals, strategies, expectations and the way behind each of them, leading, motivation and supporting team with empathy, equality and successful completion of objectives
- Managing all staffs including Accounts Team, BDC Team, CSD Team and Brand Staff, Closure of the Cash/Bank accounts on a monthly basis for the monthly closing purpose
- Contributed towards achieving the business deliverables as per TARGET, Assigning workload to the team for high productivity & Best team utilization
Sales Associate Specialist
TATA Croma
07.2013 - 05.2018
- Used In-store system to locate inventory and place special orders for customers
- Opened, shelved, merchandised new products in visually appealing and organized display for optimal sales promotions
- Conducted product demonstration to highlight features and redirect objections to positive aspects
- Stayed Up-to-date on industry trends and competitor activities, adjusting sales tactics accordingly for continued success
- Generated new leads by participating in community events and networking opportunities, resulting in higher foot traffic to the store
Education
BBA -
Indian Institute of Management And Technical Educa
Banagalore 04.2001 - 01.2015
Skills
Strategic Sales Planning
Marketing
Sales & Operations Management
Client Relationship Management/ Customer relationship management
Revenue & Profit Maximization
B2C experience
Incentive Programs Development
Business Transformations
Channel Sales
Tactical & Adaptable Business Planning
Accountability
Team Handling
Data Analytics & Reporting
Process Improvement
CRM software/Lead generation
Accomplishments
- Best Asst. Dept. Manager for achieving the targets (Croma)
- Best Pillar of Croma for all rounder performer (Croma)
- Best Customer Service Specialist (Croma)
It Tools
- MS Office (Excel, Word, PPT, Outlook)
- Billing softwares like TPOS, MPOS
- SAP, CRM, PowerBI, EDC, OMS, Sales Force, Symphony
Timeline
Business Development Associate
TATA Croma
11.2024 - Current
Associate - B2B/ Market Place Operations
TATA Croma
11.2023 - Current
Associate - Omni Channel | South & ROM
TATA Croma
07.2021 - 10.2023
Asst. Dept. Manager
Infiniti Retail Limited (TATA Croma)
06.2018 - 06.2021
Sales Associate Specialist
TATA Croma
07.2013 - 05.2018
BBA -
Indian Institute of Management And Technical Educa
04.2001 - 01.2015